Mobile Go Home - Welcome Multi-Context!
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Mobile Go Home - Welcome Multi-Context!

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Mobile Go Home - Welcome Multi-Context! Mobile Go Home - Welcome Multi-Context! Presentation Transcript

  • nexum AG is consultancy and agency for digital media.Mobile Go Home!Welcome Multi-Context!Niels Anhalt, Member of the board, nexum AGBerlin, 26th of May 2012
  • 2Source: http://www.gartner.com/it/page.jsp?id=1278413The Mobile Revolution takes placeand will change the way we use the web.
  • 3and the whole world is talking about Mobile… View slide
  • 4 but,that’s just the beginning of the story… View slide
  • 5Welcome Multi-Device!
  • 6We will never have back the time,where we can concentrate on only one device.
  • 7Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html Many concentrate on multi-screen scenarios emphasizing the outputdimension of multi-device strategies.
  • 8 But we also have to consider various and multiple input optionshttp://www.plxdevices.com/plxwave/info.html
  • 9http://leapmotion.com/
  • 10 But we also have to consider various and multiple input optionshttp://www.plxdevices.com/plxwave/info.html
  • 11And perhaps unexpected and unkown combinations of input options
  • 12And perhaps unexpected and unkown combinations of input options
  • 13and perhaps unexpected and unkown combinations of input options
  • 14 and even unexpected and unkown combinations of output optionsSource: http://www.multiscreen-experience.com/?page_id=47
  • 15 Multi-Device =Multi-Output-Options +Multi-Input-Options (in any combination)
  • 16 But should we focus on devices?Or rather on users and their needs!
  • 17http://www.useit.com/alertbox/mobile-vs-full-sites.html
  • 18 What does mobile mean? On the rush? Not much time?ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
  • 19 On the rush? Not much time? Really?http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
  • 20 Are the three-fourths of Americans that report they would use their mobile phones in the bathroom really mobile?http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  • 21 Mobile device = Mobile context = on the rush = less content?http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  • 22 Bild Couch / iPadIs an iPad a mobile device, when most of the user use within a stationary wifi network?
  • 23Mobile DeviceMobile Context
  • 24 „Mobile“ Contextis not really defined.
  • 25 http://dictionary.reference.com/browse/contextWhat does context mean?
  • 26 CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001)To analyse the circumstancesthe „Context of use“-method might help!
  • 27 Technical Enviroment • Device (Hardware,Software) • Network • Other EquipmentPersonal PhysicalCircumstances Enviroment• Knowledge, Skills• Attitude, Multi-Context • Weather conditions • Movement Motivation • Noise• Mental State Social Enviroment • Relation to surrounding people • Amount of surrounding people • Attitude of surrounding people
  • 28Source: http://www.gartner.com/it/page.jsp?id=1190313 context-aware computing technologies are on their way…
  • 29 Mobile go home!Welcome Multi-Context!
  • 30Thank you! Niels Anhalt, member of the board niels.anhalt@nexum.de Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne