Online Video for Indonesia

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Simple introduction to explain how important online video in Indonesia this time.

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Online Video for Indonesia

  1. 1. Mobile commerce penetration in Asia Pacific countries 2012 Asia Pacific Internet users who have made a purchase via mobile phone in 4th quarter 2012 Percentage of internet users in % China 55,00 37,00 South Korea Source: India 26,00 Indonesia 26,00 Vietnam 24,00 Malaysia 23,00 Thailand 23,00 22,00 Japan Australia 17,00 15,00 Philippines 0,00 10,00 20,00 30,00 eMarketer; GlobalWebIndex, emarketer.com 40,00 50,00 60,00
  2. 2. Number of social network users in Indonesia 2011-2014 Indonesia Number of social network users in Indonesia from 2011 to 2014 (in millions) Number of users in millions 90,00 79,20 80,00 67,10 70,00 55,10 60,00 50,00 40,00 34,40 30,00 20,00 10,00 0,00 2011 Source : eMarketer, emarketer.com 2012 2013* 2014*
  3. 3. B2B Demand Generation Benchmark Survey for 2012 Source : Forbes
  4. 4. Online Video Marketing • • • • Publish Optimize Promote Analyze
  5. 5. What to Publish? • • • • • • • • Blog Podcast Videos Photos Presentations eBooks News Releases Anything…
  6. 6. Where to Publish?
  7. 7. Video Content Trade-Off Entertaining • Informative – Interviews – Webinars – Demos – Tutorials • • • • Music videos Spoof / comedy Drama Web Series
  8. 8. Video Content Tips • Short is sweet • Focus on first 10 seconds • Uniqueness content
  9. 9. Online Video Marketing • • • • Publish Optimize Promote Analyze
  10. 10. Video Optimization Trade-Off • Search (SEO) – Descriptive – Straight- forward – Relevant keywords Social / Viral • Enticing • Fun • Mysterious
  11. 11. SEO for YouTube • • • • • Title & Description Tags Popularity / Views Inbound Links / Embeds Ratings & Comments
  12. 12. Online Video Marketing • • • • Publish Optimize Promote Analyze
  13. 13. Promote Everywhere
  14. 14. What is Viral? • Stalled: Never break 1 million views • Embraced: Around 4 million views • Break out: Long time, ultimately 10+ million views – Rare • Data from Visible Measures (http://www.visiblemeasures.com/news-andevents/blog/bid/8920/The-Anatomy-of-a-ViralVideo-Ad-Campaign-in-Today-s-Advertising-Age) For B2B, people often considers it a success if you get just 10,000 views on YouTube.
  15. 15. Online Video Marketing • • • • Publish Optimize Promote Analyze
  16. 16. YouTube Insights Where did my views come from?

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