1. India’s largest student engagement and campus hiring platform
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3. Content
 Session 1: CoCubes.com Corporate Presentation
 Session 2: Automated Hiring Process
 Session 3: Student Engagement Mechanisms
 Session 4: “Strategic Campus Model”
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4. Session 1: CoCubes.com Corporate Presentation
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5. About CoCubes.com
India’s largest student engagement and campus hiring platform
 Venture funded by www.ojasventures.com, fund by NS
Raghavan, co-founder and former JMD of Infosys (2000)
RASBIC Award for Innovation NASSCOM “Top 10 Emerging
in Recruitment 2011 Companies” in India, 2010
TiE Lumis Entrepreneurial Businessworld's 25 Hottest
Excellence Award, 2011 Young Entrepreneurs, 2011
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6. About CoCubes.com
 The name CoCubes comes from the first two letters
of the three words: Connecting Colleges &
Companies
 We are India’s largest online platform for student
engagement and campus hiring.
 Tested in over 2000+ colleges, 7,00,000+ students by
300+ companies
 We use technology to help companies engage and
hire authenticated students from campus and
beyond.
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7. Campus Scene in India
Year round recruitment from 20,000+ colleges
 20,000+ colleges (3,000 engineering, 3,000 MBA, rest Graduate).
 5 Mn students graduate each year (0.8Mn engineers).
 6 IIM’s, 7 IIT’s, 26 NIT’s are the premier colleges.
 Low public data beyond top 100 rankings (not comprehensive).
 More than 1000 firms recruit from the top 100 colleges of India.
 Long cycle, ineffective communication has resulted in loss of
candidates/high costs.
 Significant clutter in the minds of students. No significant
differentiation other than compensation.
 Firms need to bring the processes (hiring and engagement) online.
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8. Using CoCubes.com, You Can Engage, Evaluate and Hire the Right
Candidates..
2
Engage 4 Engage
1 5
Get Online
colleges Pre Offer Hiring Post Offer
On-
online Process boarding
Measure Shortlist for hiring based Measure Follow post offer process
3 on engagement and and shortlist for on boarding
other parameters based on various parameters
Step 1 Step 2& 3 Step 4 Step 5
Zero effort to get 24*7 campus presence Start on the go as hiring Further engage to Right talent
colleges and students to engage and identify process finalize prioritize on- acquired at
online top candidates boarding low cost!!
Dedicated CoCubes Use various inbuilt tools Efficient and centralized Automated Fully online
Account Manager who to engage (polls, articles, online process reminders for offer mapped
1. Collects data notes, SMS hotline, 1. Pre Campus acceptance student
2. Cleans data videos etc) 2. On Campus process from
Shortlist candidates
3. Uploads data 3. MIS offer to joining
for training based on
4. Logins distributed Identify responsive
engagement score
over mobile and candidates a. Shortlist from
and other filters
internet following students
5. Students log on Individual student and b. Share "job profile” Ensure healthy
college history c. Students apply joining ratios
d. Plan efficient travel
e. Capture interviews
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9. ..And Drive Branding & Engage Talent Pool
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10. Session 2: Automated Hiring Process
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11. How does Hiring Work on CoCubes.com Platform?
0 Share requirements.
1 Select campus drive
2 Specify criteria
3 Search authenticated
students talent pool based on
criteria.
4 Create a job post.
5 Communicate to students
through SMS and emails
(enabled through the
platform).
6 Schedule online assessment
test.
7 Generate MIS and analytics
on recruitment process .
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12. 0. Share Requirements and Create Drive
CoCubes.com
Account Manager
will work closely
with you to
understand the
requirements and
create a drive on
the platform.
Clients leverage the
knowledge of
CoCubes.com to
shortlist colleges
and determine
timings of drive.
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13. 1. Select Campus Drive
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14. 2. Search Authenticated Talent With 1 Click
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15. 3. Search Students to Post a Job
The platform can give you clear
picture of eligible students
available in a college for the drive!
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16. 4. Create “Job Post”
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17. 5. Get Response from Students (SMS & Internet)
You can send SMS to
students to remind about last
date of application with one
click!
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18. 5a. Communicate with Applied Students
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19. 6. Schedule Online Test
 Existing Module will look like….
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20. 6a. Students Take Online Test
Students will be informed about the online test through SMS
Students will login to www.cocubes.com by using their login details & go to Home Page of their
account.
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21. 7. Send Offer Letters
Illustration: Release Offer Letters
 Multiple drafts of offer letters possible.
 1 click sending capability.
 One of our clients used this to roll out offer letters in <24 hours leading to huge
student satisfaction.
 On similar lines, one client used poll capability to identify joining location preference
of 10,000+ students. It was obtained through online poll within 1 week.
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22. 8. Upload Interview Results and Get MIS / Analytics
The automated reporting on
the platform can enable you
to devise campus strategy for
next year!
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23. Session 3: Student Engagement Mechanism
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24. Why Engage?
1. Today’s youth is socially evolved: Internet and Mobile are their favourite channels of
communication.
2. Once a year visit to campus or sponsoring a festival or calling up a student just before joining is
not enough to connect with them.
3. Firms are thus using SMS and internet to stay connected with students throughout the year,
build a lasting brand and increase joining ratios.
4. This is not meant to replace personal interaction but supplement it.
 Do a campus or an offline event, then use the online bit to post pictures online and let it
spread to 1000 colleges.
 At costs similar to sponsoring a 3 day fest, you can interact with students online
throughout the year.
5. Further, the technology can enable you to execute pre-boarding formalities as well as select
training to reduce the ramp up time of freshers and make them billable sooner.
Benefits
1. Supplement offline engagement
2. Build brand on campuses- stay in touch throughout the year
3. Increase joining ratios
4. Save several thousand dollars through reduced ramp-up time.
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25. How does Student Engagement Work on CoCubes.com Platform?
1 Create global profile on
the platform
(www.cocubes.com/CapG
emini).
2 Share articles / videos /
news / photos.
3 Share sample test papers
and interview preparation
tips.
4 Launch online contests /
quizzes / polls.
5 Execute online training.
6 Perform pre-boarding
joining formalities.
7 Perform offline workshops
/ guest lectures.
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26. 1. Create Your Global Profile on CoCubes.com Platform
www.cocubes.com/yourcompanyname
Build student
followership
through these
profile pages.
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27. 2. Follow a Simple Process to Share Updates
1. Login using your username/password on www.cocubes.com
2. Click on “Tools” on left panel
3. Choose the type of update and publish
4. This would be visible on
www.cocubes.com/yourcompanyname
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28. 2a. How Does a Published Update Look?
www.cocubes.com/yourcompanyname
Photos , News , Articles , similarly polls, updates shared
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29. 2b. Share Articles
1 Choose type of update to share
(Article, News, Update, Video)
Pay attention to
guidelines
2
Choose if update is
relevant to any
3 specific college type
4 Choose if update is
5 relevant to certain
Press share to student type
update your profile
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30. 2c. Profiles of Alumni of Colleges You Usually Hire From
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31. 3. Sample Test Papers and Selection Process
Creating New Module
Give relevant name to the online test
Total time to conduct the test
Choose if test is valid to any specific college type
Choose if test is valid to certain
student type
Select the category of questions Press Add Another to add next
Press Create Module to add new module Select the questions category of questions
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32. 4. Launch Online Contests and Quizzes
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33. 5. Execute Online Training
Entire training
program was
conducted
online through
our platform.
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34. 6. Perform Pre-Boarding Joining Formalities
Illustration: Release Offer Letters
 Multiple drafts of offer letters possible.
 1 click sending capability.
 One of our clients used this to roll out offer letters in <24 hours leading to huge
student satisfaction.
 On similar lines, one client used poll capability to identify joining location preference
of 10,000+ students. It was obtained through online poll within 1 week.
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35. Session 4: Strategic Campus Model
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36. Guidelines for an Effective Strategic Campus Engagement Model
 Firm wide sponsorship and
commitment.
 Clearly identified goals and project
champion.
 Year round activity plan to build
“affinity”. Build detailed monthly,
quarterly, yearly plans.
 Healthy mixture of “fun” and
“serious” activities.
 Disciplined execution of activities
through “platform”.
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37. Sample Year Round Activity Plan
Company Campus Hiring and Engagement Plan 2012-13
Month
Sr. Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth
No. Activity 1 2 3 4 5 6 7 8 9 10 11 12
1 Go live with global profile: www.cocubes.com/Company
2 Identify any preferred list of colleges for engagement*
Bring colleges / students online (if not already existing on CoCubes.com
3 platform)
4 Initiate Pre Campus Engagement Activities
Introductory email to college / students welcoming them to the campus
portal
Students to start following Company campus portal
Start regular weekly updates (articles, videos, news, photos)
Design and launch contests for followers
Launch offline workshops for colleges
Launch online quizzes
Design and execute SMS campaign
Execute online polls
Launch sample test papers on campus portal
Conduct mock interview practice sessions on campus
5 Execute Internships and Final Year Campus Hiring
6 Post Offer Engagement
Congratulatory email to offered students
Share pre-on boarding activities plan
Execute online polls
Design and launch SMS series (on Company corporate, culture, HR
practices)
Launch online quizzes
Online chats with Alumni
Run Campus Ambassador program (Campus alumni spends time with
offered students)
Execute online training program
Execute on boarding formalities on the platform
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38. Our Clients
Our Clients
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39. What our clients are saying..
"We, at Cognizant are pleased to acknowledge the role played by CoCubes.com (which NASCCOM has declared as among the top 10 emerging
companies in 2010) in providing us a high quality technology platform us to engage more meaningfully with campuses.
It is because of partners like Cocubes.com, who provide us value added solutions, that we are able to connect with the students community,
placement officers and our own recruits more efficiently.
Cocubes.com's technology platform has also provided more bandwidth for our HR recruitment team to reach out to hitherto untapped
geographies..."
Satish Jeyaraman
Asst Vice President – HR & Head – Talent Acquisition, Cognizant
"CoCubes is a tech-savvy tool for Campus recruitments that helps to conduct the recruitment process systematically. It provides a good platform
for a mutually beneficial relationship between the Campuses and Companies.
It also makes a Campus Recruiters' job easy, as he already knows the profiles of most top performing students, while visiting campuses".
Mr. Swapnil Navalkar
GM - Corporate HR, Voltas Limited
“It’s imperative to thank everyone associated with CoCubes and specially the CoCubes Team who are supporting resolutely the college
community meet students and their aspirations, this is a tremendous endeavour. I strongly hope and wish CoCubes goes a long way and the
Vision, Values and Mission remains intact, which is to help students achieve respective hopes and dreams.”
Vamsi Madhav
Country Head - Talents Acquisition, CMC Limited
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40. Contact
Nidhi Mota
Vice President
Corporate Sales & Relationships
nidhi.mota@cocubes.com
+91-9810187170
CoCubes.com
101, Ist Floor, Iris Technopark
Sector 48, Sohna Road
Gurgaon 122018
+91-124-4919830
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