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Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
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Google analytics

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Day 1 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

Day 1 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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Transcript

  • 1.  
  • 2. <ul><li>Introductions </li></ul>
  • 3. Summary <ul><li>Two day workshop </li></ul><ul><li>Supporting material </li></ul><ul><li>2 hours of follow up support </li></ul>
  • 4. Summary of the workshops <ul><li>Day 1 </li></ul><ul><ul><li>Introduction to Google Analytics </li></ul></ul><ul><ul><li>Setting up Google Analytics </li></ul></ul><ul><ul><li>Understanding &amp; Interpreting Reports </li></ul></ul>
  • 5. Summary of the workshops <ul><li>Day 2 </li></ul><ul><ul><li>Understanding cookies </li></ul></ul><ul><ul><li>Advanced Segmentation </li></ul></ul><ul><ul><li>Custom Reporting </li></ul></ul><ul><ul><li>Internal Site Search </li></ul></ul><ul><ul><li>Goal analysis &amp; verification </li></ul></ul><ul><ul><li>Funnel Visualisation </li></ul></ul><ul><ul><li>Event tracking </li></ul></ul><ul><ul><li>Virtual Pageviews </li></ul></ul><ul><ul><li>Revenue metrics &amp; transaction tracking </li></ul></ul><ul><ul><li>Conversion rate optimisation </li></ul></ul><ul><ul><li>Pivot tables </li></ul></ul><ul><ul><li>Exporting data </li></ul></ul><ul><ul><li>Using regular expressions to filter reports </li></ul></ul><ul><ul><li>Scheduling reports </li></ul></ul><ul><ul><li>Tracking “non Google” Campaigns </li></ul></ul>
  • 6. Google Analytics History
  • 7. Google Analytics Summary
  • 8. Introduction to Analytics <ul><li>Data Quality </li></ul><ul><li>Limitations </li></ul>
  • 9. A tour of the Analytics interface
  • 10. Enabling your account for Google Analytics
  • 11. Account setup and integration with your website <ul><li>Legacy Code (Urchin) </li></ul><ul><li>ga.js Code </li></ul><ul><li>Asynchronous Code </li></ul>
  • 12. Profile Settings
  • 13. Integrating Google AdWords with Google Analytics <ul><li>Application of Cost Data </li></ul><ul><li>Auto Tagging </li></ul><ul><li>User Access for AdWords account </li></ul><ul><li>Importing Conversions </li></ul>
  • 14. Goal Setup <ul><li>URL Destination Goals </li></ul><ul><ul><li>Head Match </li></ul></ul><ul><ul><li>Exact Match </li></ul></ul><ul><ul><li>Regular Expression Match </li></ul></ul><ul><li>Time on Site Goals </li></ul><ul><li>Pages per Visit Goals </li></ul>
  • 15. Goal Funnel Configuration
  • 16. Transaction tracking
  • 17. Advanced Profile filtering <ul><li>IP Address </li></ul><ul><li>Bid override </li></ul><ul><li>Referring URLs </li></ul>
  • 18. User Access
  • 19. Customised Variables and User-Defined Variables
  • 20. Tracking external traffic
  • 21. Cross domain tracking
  • 22. “ Super cookie” implementation
  • 23. Using date comparison
  • 24. Using Dimensions
  • 25. Performance comparison
  • 26. Alerts and Analytics Intelligence
  • 27. Improving data quality
  • 28. Visitor analysis
  • 29. Site usage analysis
  • 30. Using Site Overlay
  • 31. Inbound traffic analysis
  • 32. Key phrase analysis
  • 33. Configuring your dashboard
  • 34. Next Week
  • 35. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks

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