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Day 1 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

Day 1 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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Transcript

  • 1.  
  • 2.
    • Introductions
  • 3. Summary
    • Two day workshop
    • Supporting material
    • 2 hours of follow up support
  • 4. Summary of the workshops
    • Day 1
      • Introduction to Google Analytics
      • Setting up Google Analytics
      • Understanding & Interpreting Reports
  • 5. Summary of the workshops
    • Day 2
      • Understanding cookies
      • Advanced Segmentation
      • Custom Reporting
      • Internal Site Search
      • Goal analysis & verification
      • Funnel Visualisation
      • Event tracking
      • Virtual Pageviews
      • Revenue metrics & transaction tracking
      • Conversion rate optimisation
      • Pivot tables
      • Exporting data
      • Using regular expressions to filter reports
      • Scheduling reports
      • Tracking “non Google” Campaigns
  • 6. Google Analytics History
  • 7. Google Analytics Summary
  • 8. Introduction to Analytics
    • Data Quality
    • Limitations
  • 9. A tour of the Analytics interface
  • 10. Enabling your account for Google Analytics
  • 11. Account setup and integration with your website
    • Legacy Code (Urchin)
    • ga.js Code
    • Asynchronous Code
  • 12. Profile Settings
  • 13. Integrating Google AdWords with Google Analytics
    • Application of Cost Data
    • Auto Tagging
    • User Access for AdWords account
    • Importing Conversions
  • 14. Goal Setup
    • URL Destination Goals
      • Head Match
      • Exact Match
      • Regular Expression Match
    • Time on Site Goals
    • Pages per Visit Goals
  • 15. Goal Funnel Configuration
  • 16. Transaction tracking
  • 17. Advanced Profile filtering
    • IP Address
    • Bid override
    • Referring URLs
  • 18. User Access
  • 19. Customised Variables and User-Defined Variables
  • 20. Tracking external traffic
  • 21. Cross domain tracking
  • 22. “ Super cookie” implementation
  • 23. Using date comparison
  • 24. Using Dimensions
  • 25. Performance comparison
  • 26. Alerts and Analytics Intelligence
  • 27. Improving data quality
  • 28. Visitor analysis
  • 29. Site usage analysis
  • 30. Using Site Overlay
  • 31. Inbound traffic analysis
  • 32. Key phrase analysis
  • 33. Configuring your dashboard
  • 34. Next Week
  • 35. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks