<ul><li>Introductions </li></ul>
Summary <ul><li>Two day workshop </li></ul><ul><li>Supporting material </li></ul><ul><li>2 hours of follow up support </li...
Summary of the workshops <ul><li>Day 1 </li></ul><ul><ul><li>Introduction to Google Analytics </li></ul></ul><ul><ul><li>S...
Summary of the workshops <ul><li>Day 2 </li></ul><ul><ul><li>Understanding cookies </li></ul></ul><ul><ul><li>Advanced Seg...
Google Analytics History
Google Analytics Summary
Introduction to Analytics <ul><li>Data Quality </li></ul><ul><li>Limitations </li></ul>
A tour of the Analytics interface
Enabling your account for Google Analytics
Account setup and integration with your website <ul><li>Legacy Code (Urchin) </li></ul><ul><li>ga.js Code </li></ul><ul><l...
Profile Settings
Integrating Google AdWords with Google Analytics <ul><li>Application of Cost Data </li></ul><ul><li>Auto Tagging </li></ul...
Goal Setup <ul><li>URL Destination Goals </li></ul><ul><ul><li>Head Match </li></ul></ul><ul><ul><li>Exact Match </li></ul...
Goal Funnel Configuration
Transaction tracking
Advanced Profile filtering <ul><li>IP Address </li></ul><ul><li>Bid override </li></ul><ul><li>Referring URLs </li></ul>
User Access
Customised Variables and User-Defined Variables
Tracking external traffic
Cross domain tracking
“ Super cookie” implementation
Using date comparison
Using Dimensions
Performance comparison
Alerts and Analytics Intelligence
Improving data quality
Visitor analysis
Site usage analysis
Using Site Overlay
Inbound traffic analysis
Key phrase analysis
Configuring your dashboard
Next Week
Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitt...
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Google analytics

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Day 1 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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Google analytics

  1. 2. <ul><li>Introductions </li></ul>
  2. 3. Summary <ul><li>Two day workshop </li></ul><ul><li>Supporting material </li></ul><ul><li>2 hours of follow up support </li></ul>
  3. 4. Summary of the workshops <ul><li>Day 1 </li></ul><ul><ul><li>Introduction to Google Analytics </li></ul></ul><ul><ul><li>Setting up Google Analytics </li></ul></ul><ul><ul><li>Understanding & Interpreting Reports </li></ul></ul>
  4. 5. Summary of the workshops <ul><li>Day 2 </li></ul><ul><ul><li>Understanding cookies </li></ul></ul><ul><ul><li>Advanced Segmentation </li></ul></ul><ul><ul><li>Custom Reporting </li></ul></ul><ul><ul><li>Internal Site Search </li></ul></ul><ul><ul><li>Goal analysis & verification </li></ul></ul><ul><ul><li>Funnel Visualisation </li></ul></ul><ul><ul><li>Event tracking </li></ul></ul><ul><ul><li>Virtual Pageviews </li></ul></ul><ul><ul><li>Revenue metrics & transaction tracking </li></ul></ul><ul><ul><li>Conversion rate optimisation </li></ul></ul><ul><ul><li>Pivot tables </li></ul></ul><ul><ul><li>Exporting data </li></ul></ul><ul><ul><li>Using regular expressions to filter reports </li></ul></ul><ul><ul><li>Scheduling reports </li></ul></ul><ul><ul><li>Tracking “non Google” Campaigns </li></ul></ul>
  5. 6. Google Analytics History
  6. 7. Google Analytics Summary
  7. 8. Introduction to Analytics <ul><li>Data Quality </li></ul><ul><li>Limitations </li></ul>
  8. 9. A tour of the Analytics interface
  9. 10. Enabling your account for Google Analytics
  10. 11. Account setup and integration with your website <ul><li>Legacy Code (Urchin) </li></ul><ul><li>ga.js Code </li></ul><ul><li>Asynchronous Code </li></ul>
  11. 12. Profile Settings
  12. 13. Integrating Google AdWords with Google Analytics <ul><li>Application of Cost Data </li></ul><ul><li>Auto Tagging </li></ul><ul><li>User Access for AdWords account </li></ul><ul><li>Importing Conversions </li></ul>
  13. 14. Goal Setup <ul><li>URL Destination Goals </li></ul><ul><ul><li>Head Match </li></ul></ul><ul><ul><li>Exact Match </li></ul></ul><ul><ul><li>Regular Expression Match </li></ul></ul><ul><li>Time on Site Goals </li></ul><ul><li>Pages per Visit Goals </li></ul>
  14. 15. Goal Funnel Configuration
  15. 16. Transaction tracking
  16. 17. Advanced Profile filtering <ul><li>IP Address </li></ul><ul><li>Bid override </li></ul><ul><li>Referring URLs </li></ul>
  17. 18. User Access
  18. 19. Customised Variables and User-Defined Variables
  19. 20. Tracking external traffic
  20. 21. Cross domain tracking
  21. 22. “ Super cookie” implementation
  22. 23. Using date comparison
  23. 24. Using Dimensions
  24. 25. Performance comparison
  25. 26. Alerts and Analytics Intelligence
  26. 27. Improving data quality
  27. 28. Visitor analysis
  28. 29. Site usage analysis
  29. 30. Using Site Overlay
  30. 31. Inbound traffic analysis
  31. 32. Key phrase analysis
  32. 33. Configuring your dashboard
  33. 34. Next Week
  34. 35. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks
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