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Google analytics
 

Google analytics

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Day 1 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

Day 1 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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    Google analytics Google analytics Presentation Transcript

    •  
      • Introductions
    • Summary
      • Two day workshop
      • Supporting material
      • 2 hours of follow up support
    • Summary of the workshops
      • Day 1
        • Introduction to Google Analytics
        • Setting up Google Analytics
        • Understanding & Interpreting Reports
    • Summary of the workshops
      • Day 2
        • Understanding cookies
        • Advanced Segmentation
        • Custom Reporting
        • Internal Site Search
        • Goal analysis & verification
        • Funnel Visualisation
        • Event tracking
        • Virtual Pageviews
        • Revenue metrics & transaction tracking
        • Conversion rate optimisation
        • Pivot tables
        • Exporting data
        • Using regular expressions to filter reports
        • Scheduling reports
        • Tracking “non Google” Campaigns
    • Google Analytics History
    • Google Analytics Summary
    • Introduction to Analytics
      • Data Quality
      • Limitations
    • A tour of the Analytics interface
    • Enabling your account for Google Analytics
    • Account setup and integration with your website
      • Legacy Code (Urchin)
      • ga.js Code
      • Asynchronous Code
    • Profile Settings
    • Integrating Google AdWords with Google Analytics
      • Application of Cost Data
      • Auto Tagging
      • User Access for AdWords account
      • Importing Conversions
    • Goal Setup
      • URL Destination Goals
        • Head Match
        • Exact Match
        • Regular Expression Match
      • Time on Site Goals
      • Pages per Visit Goals
    • Goal Funnel Configuration
    • Transaction tracking
    • Advanced Profile filtering
      • IP Address
      • Bid override
      • Referring URLs
    • User Access
    • Customised Variables and User-Defined Variables
    • Tracking external traffic
    • Cross domain tracking
    • “ Super cookie” implementation
    • Using date comparison
    • Using Dimensions
    • Performance comparison
    • Alerts and Analytics Intelligence
    • Improving data quality
    • Visitor analysis
    • Site usage analysis
    • Using Site Overlay
    • Inbound traffic analysis
    • Key phrase analysis
    • Configuring your dashboard
    • Next Week
    • Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks