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Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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Transcript

  • 1.  
  • 2.
    • Introductions
  • 3. Summary of the workshops
    • Day 1
      • Session 1: Introduction to Google Analytics
      • Session 2: Setting up Google Analytics
      • Session 3: Understanding & Interpreting Reports
      • Session 4: Understanding & Interpreting Reports
    • Day 2
      • Session 1: Advanced Segmentation & Custom Reporting
      • Session 2:
      • Session 3:
      • Session 4: Goal, Transaction and Conversion analysis
  • 4. Google Analytics History
  • 5. Google Analytics Summary
  • 6. Introduction to Analytics
    • Data Quality
    • Limitations
    • All features
      • Reports
      • Configuration
        • Profiles
        • Filters
        • User Access
      • AdWords
  • 7. Enabling your account for Google Analytics
  • 8. Account setup and integration with your website
  • 9. Integrating Google AdWords with Google Analytics
  • 10. Goal Setup and Transaction tracking
  • 11. Goal Funnel configuration
  • 12. Advanced Profile filtering
    • IP Address (and how to find address)
    • Bid override
    • Referring URLs
  • 13. User access control
  • 14. Customised Variables and User-Defined Variables
  • 15. Tracking external traffic
  • 16. Cross domain tracking
  • 17. “ Super cookie” implementation
  • 18. Improving data quality
  • 19. Visitor analysis
  • 20. Site usage analysis
  • 21. Using Site Overlay
  • 22. Inbound traffic analysis
  • 23. Key phrase analysis
  • 24. Configuring your dashboard
  • 25. Using date comparison
  • 26. Using Dimensions
  • 27. Performance comparison
  • 28. Alerts and Analytics Intelligence
  • 29. Understanding cookies
  • 30. Advanced Segmentation
  • 31. Custom Reporting
  • 32. Internal Site Search
  • 33. Goal analysis & verification
  • 34. Funnel Visualisation
  • 35. Event tracking
  • 36. Virtual Pageviews
  • 37. Revenue metrics & transaction tracking
  • 38. Conversion rate optimisation
  • 39. Pivot tables
  • 40. Exporting data
  • 41. Using regular expressions to filter reports
  • 42. Scheduling reports
  • 43. Tracking “non Google” Campaigns
  • 44. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks