Google analytics 2
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Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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Google analytics 2 Google analytics 2 Presentation Transcript

  •  
    • Introductions
  • Summary of the workshops
    • Day 1
      • Session 1: Introduction to Google Analytics
      • Session 2: Setting up Google Analytics
      • Session 3: Understanding & Interpreting Reports
      • Session 4: Understanding & Interpreting Reports
    • Day 2
      • Session 1: Advanced Segmentation & Custom Reporting
      • Session 2:
      • Session 3:
      • Session 4: Goal, Transaction and Conversion analysis
  • Google Analytics History
  • Google Analytics Summary
  • Introduction to Analytics
    • Data Quality
    • Limitations
    • All features
      • Reports
      • Configuration
        • Profiles
        • Filters
        • User Access
      • AdWords
  • Enabling your account for Google Analytics
  • Account setup and integration with your website
  • Integrating Google AdWords with Google Analytics
  • Goal Setup and Transaction tracking
  • Goal Funnel configuration
  • Advanced Profile filtering
    • IP Address (and how to find address)
    • Bid override
    • Referring URLs
  • User access control
  • Customised Variables and User-Defined Variables
  • Tracking external traffic
  • Cross domain tracking
  • “ Super cookie” implementation
  • Improving data quality
  • Visitor analysis
  • Site usage analysis
  • Using Site Overlay
  • Inbound traffic analysis
  • Key phrase analysis
  • Configuring your dashboard
  • Using date comparison
  • Using Dimensions
  • Performance comparison
  • Alerts and Analytics Intelligence
  • Understanding cookies
  • Advanced Segmentation
  • Custom Reporting
  • Internal Site Search
  • Goal analysis & verification
  • Funnel Visualisation
  • Event tracking
  • Virtual Pageviews
  • Revenue metrics & transaction tracking
  • Conversion rate optimisation
  • Pivot tables
  • Exporting data
  • Using regular expressions to filter reports
  • Scheduling reports
  • Tracking “non Google” Campaigns
  • Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks