Google analytics 2

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Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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Google analytics 2

  1. 2. <ul><li>Introductions </li></ul>
  2. 3. Summary of the workshops <ul><li>Day 1 </li></ul><ul><ul><li>Session 1: Introduction to Google Analytics </li></ul></ul><ul><ul><li>Session 2: Setting up Google Analytics </li></ul></ul><ul><ul><li>Session 3: Understanding & Interpreting Reports </li></ul></ul><ul><ul><li>Session 4: Understanding & Interpreting Reports </li></ul></ul><ul><li>Day 2 </li></ul><ul><ul><li>Session 1: Advanced Segmentation & Custom Reporting </li></ul></ul><ul><ul><li>Session 2: </li></ul></ul><ul><ul><li>Session 3: </li></ul></ul><ul><ul><li>Session 4: Goal, Transaction and Conversion analysis </li></ul></ul>
  3. 4. Google Analytics History
  4. 5. Google Analytics Summary
  5. 6. Introduction to Analytics <ul><li>Data Quality </li></ul><ul><li>Limitations </li></ul><ul><li>All features </li></ul><ul><ul><li>Reports </li></ul></ul><ul><ul><li>Configuration </li></ul></ul><ul><ul><ul><li>Profiles </li></ul></ul></ul><ul><ul><ul><li>Filters </li></ul></ul></ul><ul><ul><ul><li>User Access </li></ul></ul></ul><ul><ul><li>AdWords </li></ul></ul>
  6. 7. Enabling your account for Google Analytics
  7. 8. Account setup and integration with your website
  8. 9. Integrating Google AdWords with Google Analytics
  9. 10. Goal Setup and Transaction tracking
  10. 11. Goal Funnel configuration
  11. 12. Advanced Profile filtering <ul><li>IP Address (and how to find address) </li></ul><ul><li>Bid override </li></ul><ul><li>Referring URLs </li></ul>
  12. 13. User access control
  13. 14. Customised Variables and User-Defined Variables
  14. 15. Tracking external traffic
  15. 16. Cross domain tracking
  16. 17. “ Super cookie” implementation
  17. 18. Improving data quality
  18. 19. Visitor analysis
  19. 20. Site usage analysis
  20. 21. Using Site Overlay
  21. 22. Inbound traffic analysis
  22. 23. Key phrase analysis
  23. 24. Configuring your dashboard
  24. 25. Using date comparison
  25. 26. Using Dimensions
  26. 27. Performance comparison
  27. 28. Alerts and Analytics Intelligence
  28. 29. Understanding cookies
  29. 30. Advanced Segmentation
  30. 31. Custom Reporting
  31. 32. Internal Site Search
  32. 33. Goal analysis & verification
  33. 34. Funnel Visualisation
  34. 35. Event tracking
  35. 36. Virtual Pageviews
  36. 37. Revenue metrics & transaction tracking
  37. 38. Conversion rate optimisation
  38. 39. Pivot tables
  39. 40. Exporting data
  40. 41. Using regular expressions to filter reports
  41. 42. Scheduling reports
  42. 43. Tracking “non Google” Campaigns
  43. 44. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks

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