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Google analytics 2
 

Google analytics 2

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Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

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    Google analytics 2 Google analytics 2 Presentation Transcript

    •  
      • Introductions
    • Summary of the workshops
      • Day 1
        • Session 1: Introduction to Google Analytics
        • Session 2: Setting up Google Analytics
        • Session 3: Understanding & Interpreting Reports
        • Session 4: Understanding & Interpreting Reports
      • Day 2
        • Session 1: Advanced Segmentation & Custom Reporting
        • Session 2:
        • Session 3:
        • Session 4: Goal, Transaction and Conversion analysis
    • Google Analytics History
    • Google Analytics Summary
    • Introduction to Analytics
      • Data Quality
      • Limitations
      • All features
        • Reports
        • Configuration
          • Profiles
          • Filters
          • User Access
        • AdWords
    • Enabling your account for Google Analytics
    • Account setup and integration with your website
    • Integrating Google AdWords with Google Analytics
    • Goal Setup and Transaction tracking
    • Goal Funnel configuration
    • Advanced Profile filtering
      • IP Address (and how to find address)
      • Bid override
      • Referring URLs
    • User access control
    • Customised Variables and User-Defined Variables
    • Tracking external traffic
    • Cross domain tracking
    • “ Super cookie” implementation
    • Improving data quality
    • Visitor analysis
    • Site usage analysis
    • Using Site Overlay
    • Inbound traffic analysis
    • Key phrase analysis
    • Configuring your dashboard
    • Using date comparison
    • Using Dimensions
    • Performance comparison
    • Alerts and Analytics Intelligence
    • Understanding cookies
    • Advanced Segmentation
    • Custom Reporting
    • Internal Site Search
    • Goal analysis & verification
    • Funnel Visualisation
    • Event tracking
    • Virtual Pageviews
    • Revenue metrics & transaction tracking
    • Conversion rate optimisation
    • Pivot tables
    • Exporting data
    • Using regular expressions to filter reports
    • Scheduling reports
    • Tracking “non Google” Campaigns
    • Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks