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Digpen search engine optimisation
 

Digpen search engine optimisation

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Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

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    Digpen search engine optimisation Digpen search engine optimisation Presentation Transcript

    • Search Engine OptimisationSearch Engine Optimisationcurrent techniques & best practice for developers Rob Edlin @robedlin
    • Search Engine Optimisation
    • Search Engine Optimisation The Basics•  Structure•  Content –  META Data –  Textual Content –  Rich Media•  Off Page Factors
    • Search Engine Optimisation SEO in 2012 and beyondTwenty Twelve
    • Search Engine Optimisation Structure•  Valid Markup•  Mobile•  XML Sitemaps•  URL Structure•  Hierarchy, Navigation and Breadcrumbs•  Canonicals•  Author/Publisher – link with Google Profile
    • Search Engine Optimisation Rich Snippets and Microdata•  Schema.org•  www.google.com/webmasters/tools/richsnippets
    • Search Engine OptimisationSite Speed
    • Search Engine OptimisationGoogle Webmaster Tools
    • Search Engine OptimisationAny questions? Rob Edlinrob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlinuk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks youtube.com/niddocks