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Digpen search engine optimisation

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Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

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Transcript

  • 1. Search Engine OptimisationSearch Engine Optimisationcurrent techniques & best practice for developers Rob Edlin @robedlin
  • 2. Search Engine Optimisation
  • 3. Search Engine Optimisation The Basics•  Structure•  Content –  META Data –  Textual Content –  Rich Media•  Off Page Factors
  • 4. Search Engine Optimisation SEO in 2012 and beyondTwenty Twelve
  • 5. Search Engine Optimisation Structure•  Valid Markup•  Mobile•  XML Sitemaps•  URL Structure•  Hierarchy, Navigation and Breadcrumbs•  Canonicals•  Author/Publisher – link with Google Profile
  • 6. Search Engine Optimisation Rich Snippets and Microdata•  Schema.org•  www.google.com/webmasters/tools/richsnippets
  • 7. Search Engine OptimisationSite Speed
  • 8. Search Engine OptimisationGoogle Webmaster Tools
  • 9. Search Engine OptimisationAny questions? Rob Edlinrob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlinuk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks youtube.com/niddocks