Search Engine OptimisationSearch Engine Optimisationcurrent techniques & best practice for developers                  Rob...
Search Engine Optimisation
Search Engine Optimisation                The Basics•  Structure•  Content  –  META Data  –  Textual Content  –  Rich Medi...
Search Engine Optimisation SEO in 2012 and beyondTwenty Twelve
Search Engine Optimisation                   Structure•    Valid Markup•    Mobile•    XML Sitemaps•    URL Structure•    ...
Search Engine Optimisation  Rich Snippets and Microdata•  Schema.org•  www.google.com/webmasters/tools/richsnippets
Search Engine OptimisationSite Speed
Search Engine OptimisationGoogle Webmaster Tools
Search Engine OptimisationAny questions?        Rob Edlinrob.edlin@niddocks.com   twitter.com/robedlin  facebook.com/robed...
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Digpen search engine optimisation

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Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

Published in: Travel, Technology, Business
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Digpen search engine optimisation

  1. 1. Search Engine OptimisationSearch Engine Optimisationcurrent techniques & best practice for developers Rob Edlin @robedlin
  2. 2. Search Engine Optimisation
  3. 3. Search Engine Optimisation The Basics•  Structure•  Content –  META Data –  Textual Content –  Rich Media•  Off Page Factors
  4. 4. Search Engine Optimisation SEO in 2012 and beyondTwenty Twelve
  5. 5. Search Engine Optimisation Structure•  Valid Markup•  Mobile•  XML Sitemaps•  URL Structure•  Hierarchy, Navigation and Breadcrumbs•  Canonicals•  Author/Publisher – link with Google Profile
  6. 6. Search Engine Optimisation Rich Snippets and Microdata•  Schema.org•  www.google.com/webmasters/tools/richsnippets
  7. 7. Search Engine OptimisationSite Speed
  8. 8. Search Engine OptimisationGoogle Webmaster Tools
  9. 9. Search Engine OptimisationAny questions? Rob Edlinrob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlinuk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks youtube.com/niddocks
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