Digpen search engine optimisation

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Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

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Digpen search engine optimisation

  1. 1. Search Engine OptimisationSearch Engine Optimisationcurrent techniques & best practice for developers Rob Edlin @robedlin
  2. 2. Search Engine Optimisation
  3. 3. Search Engine Optimisation The Basics•  Structure•  Content –  META Data –  Textual Content –  Rich Media•  Off Page Factors
  4. 4. Search Engine Optimisation SEO in 2012 and beyondTwenty Twelve
  5. 5. Search Engine Optimisation Structure•  Valid Markup•  Mobile•  XML Sitemaps•  URL Structure•  Hierarchy, Navigation and Breadcrumbs•  Canonicals•  Author/Publisher – link with Google Profile
  6. 6. Search Engine Optimisation Rich Snippets and Microdata•  Schema.org•  www.google.com/webmasters/tools/richsnippets
  7. 7. Search Engine OptimisationSite Speed
  8. 8. Search Engine OptimisationGoogle Webmaster Tools
  9. 9. Search Engine OptimisationAny questions? Rob Edlinrob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlinuk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks youtube.com/niddocks
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