Your SlideShare is downloading. ×
  • Like
Digital marketing developments part iii
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Digital marketing developments part iii

  • 107 views
Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
107
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • We can also cover other items, coffee breaks and lunch, finish time
  • What is a patent? Most businesses think “ patents ” when they think of IP; Yet for most businesses, patent ’ s are not relevant.
  • The name of your business Logos Sub-brands Domain names Packaging Get up Registration of a slogan is uncommon and difficult to achieve

Transcript

  • 1. Digital Marketing Developments Part III
  • 2. EMMA LYDON @emslydon emma@lydonmarketing.co.uk lydonmarketing.co.uk
  • 3. cornwalldigital.co.uk Cornwall Digital Meetup Group Digital Marketing Developments Part III Rob Edlin Consultant,Trainer and Presenter Online Marketing & Advertising
  • 4. cornwalldigital.co.uk The mobile usage tipping point Design & build your website for Tablets & Handheld Devices also consider how it might work on a desktop or laptop too
  • 5. cornwalldigital.co.uk Attractions
  • 6. cornwalldigital.co.uk Restaurants
  • 7. cornwalldigital.co.uk Hotels
  • 8. cornwalldigital.co.uk e-commerce
  • 9. cornwalldigital.co.uk fvm.withgoogle.com
  • 10. cornwalldigital.co.uk Universal Analytics
  • 11. cornwalldigital.co.uk Cross Device Tracking
  • 12. cornwalldigital.co.uk Offline Tracking
  • 13. cornwalldigital.co.uk Social & App Tracking
  • 14. cornwalldigital.co.uk (not provided) in Google Analytics
  • 15. cornwalldigital.co.uk Future sites, SEO and tracking • Infinite Scroll Websites – Search Engine Optimisation – Tracking – Advertising – Examples • www.google.co.uk/nexus/7/ • www.wabbaly.com/parallax-scroll-effect-web-design/ • www.awwwards.com/websites/infinite-scroll/ • www.creativebloq.com/web-design/parallax-scrolling-1131762
  • 16. cornwalldigital.co.uk If you’re not mobile you’re missing out
  • 17. cornwalldigital.co.uk Rob Edlin niddocks.com twitter.com/niddocks facebook.com/niddocks
  • 18. 14 March 2011 Digital Issues: Real World Solutions September 2013 Update 25/9/13
  • 19. 14 March 2011 IP Misconceptions
  • 20. 14 March 2011 Copyright – The Building Blocks of the Web - A Hidden Asset • Source Code • User generated Content • Skins • What about ownership • Recent Extensions – search results
  • 21. 14 March 2011 Trade Marks: The Cornerstone of your Reputation
  • 22. 14 March 2011 Common Misconceptions Company Name Domain Name Trading Name
  • 23. 14 March 2011 Key Words & Social Media • Be careful to avoid confusion; • Consider the risks of comparative advertisements.
  • 24. 14 March 2011 The New Wild West? • Twibel - The law treats every social media post in the same way it would treat a newspaper article; • Data Protection – New fines and repercussions; • Distance Selling Regulations – restrictions on cash flow
  • 25. 14 March 2011 Online Marketing • Criminal Charges for false reviews; • Transparency of commercial relationship; • ASA; • Cookies & other tracking tools.
  • 26. 14 March 2011 The information in this presentation is intended to be general information only and should not be interpreted as legal advice. English law is subject to change so whilst Stephens Scown LLP seeks to ensure the information contained in this presentation is up to date and accurate, the law can change quickly and no guarantee is made as to its accuracy which means the information should not be relied upon. Presentation slides should not be viewed as an alternative to professional advice and Stephens Scown LLP does not accept liability for any action taken or not taken as a result of this information.
  • 27. 14 March 2011
  • 28. Marketing to Chinese consumers Opportunities for Western businesses in China Fenghua Mo (Sammi) September 2013 Digital Marketing Developments 2013 part III
  • 29. Content WHAT  Why China?  Export to China?  China = Opportunities  Chinese internet users  Marketing to Chinese consumers  Thanks Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734
  • 30. Why China? Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 The world's second largest economy. The world’s fastest-growing major economy. Wealth growth China middle class to reach 600 million users by 2020. That is three-quarters of urban Chinese households and 45% of the entire population. (Source: China.org.cn) The Chinese middle class is leading the change in consumption habits.
  • 31. Export to China? Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Are the opportunities only open to those who have goods to export to China? (Misunderstanding 1)(Misunderstanding 1)
  • 32. Export to China? Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Spending patterns of the Chinese middle class: Increased spending on better goods and services. Focus on Good Quality
  • 33. China = Opportunities Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 China: Huge Opportunities in these sectors!  Dairy Products: China is already the biggest importer of milk and soya bean, but the country’s voracious demand for dairy products is expected to rise a further 60 percent over the next decade. (Source: FT.com)  Real Estate: Chinese to spend billions on American real estate. The United States is the country of choice for China buyers. Canada, Australia and the UK come in next respectively. (Source: Forbes)  Overseas Education: The latest report from a China-based overseas study service says the US is the top choice for Chinese students' overseas study, followed by the UK and Australia. (Source: China Daily)  Luxury Goods: China will account for approximately 20 percent, or 180 billion Renminbi ($27 billion), of global luxury sales in 2015. (Source: McKinsey)  Healthcare: Spending on healthcare for China’s vast population is on a fast track to reach $1 trillion by 2020. (Source: McKinsey)  Overseas Travel: Chinese travellers are the world’s biggest spenders: £67 billion while traveling abroad in 2012. (Source: United Nations World Tourism Organization) …
  • 34. Chinese internet users Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 By June 2013 Chinese internet users are growing year on year (Infographic source: Go Globe)
  • 35. Chinese internet users Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 (Infographic source: Go Globe)
  • 36. Chinese internet users Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 (Infographic source: Go Globe)
  • 37. Marketing to Chinese consumers Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Two key questions:  How to get found by your Chinese target audience?  How to build trust for your brand in China?
  • 38. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Get Found Solution 1: Build a Chinese website In the online world, a Chinese website has the chance to get found by the Chinese audience and become the hub of your Chinese marketing activity.  Translation? Misunderstanding 2: building a website is not just about translating it into Chinese.  Localisation: Culture difference, Products adaptation, Regulations, Chinese SEO, Chinese social media, Mobile website available … Marketing to Chinese consumers
  • 39. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Mid-Autumn Festival Have you had a Starbucks’ moon cake? Marketing to Chinese consumers
  • 40. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Which number is good for Chinese culture? “14 years experience in Real Estate” or “Nearly 15 years experience in Real Estate” Culture difference: No. 4 is an unlucky number in Chinese, sounds like the word "death". Due to that, many numbered product lines skip the "4": e.g., Nokia cell phones (there is no series beginning with 4), Canon PowerShot G's series (after G3 goes G5), etc. Anchor: Real Estate Agency in NYC Marketing to Chinese consumers
  • 41. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 KFC USA Clean and simple KFC China More is better! 1. Order online 2. News 3. KFC App 4. Order on App 5. Food Safety 6. Children's playground 7. Exercise every day (Campaign) 8. Social media: Weibo, Renren 9. Downloads 10.Recommended meals 11. Brands synergy: Chinese luxury lunch | | | | | | | | | | | | | | | | | | | | | | | | | | Marketing to Chinese consumers
  • 42. GameLearning Browse Entertainment Shopping Get Found Solution2: Targeted online ads Connecting to the internet, wherever you browse, the targeted ads are covered across the internet … Social Finance Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Targeted online ads on Baidu, Qihoo360, Sogou, Sina and Tencent  Search ads  Display ads  Social ads  Mobile ads Marketing to Chinese consumers Communication
  • 43. Build Trust Solution 3: Authoritative media The Chinese trust an authoritative voice. Create hot topics and branded press releases to broadcast across through authoritative media:  Four major portals  Industry media  Vertical media  Local media Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Marketing to Chinese consumers
  • 44. Build Trust Solution 4: Awards + Accreditations This will enable you to build trust between you and your Chinese customer. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Jarrang Chinese website Marketing to Chinese consumers
  • 45. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Build Trust Solution 5: WOM marketing Word of Mouth marketing: the Chinese trust peer-to- peer recommendations.  Create and update the optimised hot topics  Baidu marketing  Weibo marketing  WeChat marketing  QQ group marketing  Blog marketing  Forum marketing Marketing to Chinese consumers
  • 46. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Thanks to the internet! Thanks Market Me China One-Stop-Shop of Chinese Online Marketing helps you to solve these two key problems and assist you to reach your Chinese target audience and increase your brand awareness and reputation rapidly and effectively all over the internet in China. The internet brings the world together!
  • 47. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Thanks to the internet! Although we are based in Cornwall, we work with clients from the UK, USA, Europe and Australia. We believe you will achieve the best result if you use the most appropriate marketing strategy at the right time. Thanks
  • 48. Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Great thanks! Angelo Spencer-Smith Wolf Rock Ltd Emma Lydon Lydon Marketing Ltd Rob & Andrea Edlin Niddocks Ltd Stafford Sumner Jarrang Ltd Andrew Leon Walker Rame Marketing Ltd Thanks
  • 49. Win-Win Market Me China - Marketing the world to China! Assisting you to enter the Chinese market via One-Stop-Shop of Chinese Online Marketing. Contact us today: Website: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734 Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing Registered in England and Wales, Company number 8554088 Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734
  • 50. Questions?