2. (Sub-) Genre
The genre that we will be
focusing on for our film
production will be horror/action.
The genres will play a
significant influence in the
production
process, as there are very
specific nuances
of style that are usually
associated with this
corner of the market. It will
effect clothing
and fashion, the attitude and
behaviour of
my actors, and the composition
of
mise-en-scene, camera work, and
A particular
subset of the
horror genre,
group of
teenagers who
are typically
associated with
watching gory
films are
recognised to be
mainstream. It is
my intention to
focus my 2
minute film
opening around
this group.
3. ClothingClothing, style and fashion
are a large part of what
defines mainstreamers as
group. Their dress sense is
often perceived to be quite
modern: clothing items are
branded, colours often are
plain ( black, white and
neutral) and typically
items will include bags,
watches sunglasses and up
to date gadgets.If my music video is to appeal to this
particular subset of person, I will need to
ensure that the clothing used by my actors
matches expectations and ensure that the
target audience will appreciate and
respond positively to. The entire purpose
of a music video is to market the music
and encourage people to buy it – in this
case I am looking to exploit a niche
4. Age and Location
Mainstream is the ideas, attitudes, or
activities that are shared by most people
and regarded as normal or conventional. So
for example with fashion most people
follow the latest trends and don’t really
have their own style. The most popular
films are the ones that are new and latest in
cinemas, for example horror films such as
Annabelle, Dracula Untold and Deliver us
from Evil have been very widespread
across the mainstream world.
The mainstream world is mostly dominated
by teenagers and young adults from urban
areas (cities). Therefore youths have
largely been targeted in marketing for all
types of media associated with modernised
attitudes, and have become an essential
part of branding the sport as mainstream.
