Graphic Design Introduction Upload

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Graphic Design Introduction Upload

  1. 1. graphic design INTRODUCTION Presenter: Nida Aslam Lead Graphic Designer 1st September 2009
  2. 2. INTRODUCTION What is graphic designing? Its importance and value Graphic design process Different design areas
  3. 3. WHAT IS IT ALL ABOUT ? It’s a visual representation of ideas & messages
  4. 4. WHAT IS IT ALL ABOUT ? (cont’d) Its about communication not decoration Design is not art … though there is art in design
  5. 5. WHAT IS IT ALL ABOUT ? (cont’d) It enhances the readability of your material
  6. 6. WHAT IS IT ALL ABOUT ? (cont’d) It influences how people think, buy, and react in the world
  7. 7. WHAT IS IT ALL ABOUT ? (cont’d) Its about choices & intentions Its not accidental ... Clarify your intentions
  8. 8. WHAT IS IT ALL ABOUT ? (cont’d) Design is about process
  9. 9. WHAT IS IT ALL ABOUT ? (cont’d) Its about putting focus where it matters
  10. 10. Why graphic design? (Importance/value)
  11. 11. A MISCONCEPTION Using Photoshop to manipulate pictures makes them a graphic designer? WRONG! You wouldn’t want a 12-year old to build a house just because he knows how to use a hammer & nails
  12. 12. WHY DO WE NEED IT? It is not about knowing- but understanding Designing have rationales, color theory, typography, elements & most importantly – concept
  13. 13. WHY DO WE NEED IT? (cont’d) It’s not just the technical skills required to build a web page BUT the knowledge of what works and doesn’t work for users
  14. 14. WHY DO WE NEED IT? (cont’d) Design adds credibility.
  15. 15. WHY DO WE NEED IT? (cont’d) True power in graphic design: To move people in a way that makes them somehow feel connected to a product just based on the way it looks Imagine the Coca Cola brand without the red and white design or Nike without their trademark swoosh
  16. 16. WHY DO WE NEED IT? (cont’d) Design is meant to be used as a facilitator It assists the user in the task they are attempting to accomplish.
  17. 17. WHY DO WE NEED IT? (cont’d) Presentation of opinion and facts is often improved with graphics Also known as information designing
  18. 18. WHY DO WE NEED IT? (cont’d) A site can be overly graphic and still be unusable A site can be plain and usable. It is important to understand the objective of the site What is the content? What is the audience? What is the message?
  19. 19. Graphic Design Process
  20. 20. GRAPHIC DESIGN PROCESS Design Gather Sketches / multiple Information Wireframes versions Create an Creativity Revisions outline Brand Stick to all Referencing Personality the steps
  21. 21. CREATING AN OUTLINE  Outline of the content  Outline of the goal of the project  For a website, outline of the major sections  Outline for the dimensions and technical specifications for print or web
  22. 22. GATHERING INFORMATION  What your client wants?  What is the scope of the work?  Who is the target audience?  What message client is trying to get across to the target audience?  What are the specs of the project?  Is there any specific deadline?  Can the client provide creative direction? (like colors, fonts, other websites)
  23. 23. BRAND PERSONALITY  Includes all the tangible and intangible traits of a brand  Like beliefs, values, prejudices, features, interests, and heritage  Describes brands in terms of human characteristics.
  24. 24. BRAND PERSONALITY (cont’d) Point of creating a brand personality: Gives a sense of creative direction for the designers  Questions to ask while determining brand personality What characteristics would a brand have? What would “foxy” do everyday if he was a human? 5 adjectives that would describe the brand
  25. 25. REFERENCING  Find references for the various thought processes  Must start creating a reference bank, so that at any given point of time in a period of 6 months we don’t need to research AS MUCH the research is present and exists.
  26. 26. CREATIVITY  Design must be creative  Think about creative solutions for the project  Must come up with something new and different that will separate the design from the rest  Ways to get the creative juices flowing include: Brainstorming Take a walk Read a book Draw
  27. 27. SKETCHING AND WIREFRAMES  Before moving to design software, its important to sketch the layout  Helps to understand whether we are moving in a right direction without spending too much time on design  For web design, wireframes are a great way to start with the page layouts.
  28. 28. DESIGNING MULTIPLE VERSIONS  At least two versions of a design  Gives the client some options and allows to combine their favorite elements from each version
  29. 29. REVISIONS  Encourage "mixing and matching" the designs versions  Find client’s suggestions
  30. 30. FOLLOW THE STEPS  Must finish each step before moving on to the next one Create an outline With an accurate outline, sketch out some ideas Make revisions With the approval of these ideas, create the actual design Final piece That's much better than having a client say "Where's the Logo?" after the work is already done!
  31. 31. Defining different areas
  32. 32. DIFFERENT AREAS  Web design  Graphic design  UI design  Multimedia design
  33. 33. WEB DESIGN  Skill of creating presentations of content (usually hypertext or hypermedia)  Content is delivered to an end-user through World Wide Web
  34. 34. WEB DESIGN (cont’d)  Process may utilize multiple disciplines  Like: animation, corporate identity, graphic design, human-computer interaction, interaction design, marketing, photography, SEO, typography etc.
  35. 35. GRAPHIC DESIGN  Refers to a number of artistic & professional disciplines  Focus on visual communication & presentation
  36. 36. GRAPHIC DESIGN (cont’d)  Refers to both the process (designing) by which the communication is created & the products (designs) which are generated.  Uses various methods to create & combine symbols, images and/or words to create a visual representation of ideas & messages
  37. 37. UI DESIGN  Design of computers, appliances, machines, mobile communication devices, software applications & websites with the focus on the user's experience and interaction  Goal: to make the user's interaction as simple and efficient as possible
  38. 38. UI DESIGN (cont’d)  Process must balance technical functionality + visual elements to create a system that is not only operational but also usable and adaptable to changing user needs.
  39. 39. MULTIMEDIA DESIGN  Media + Content  Way of communicating a concept or information via a website, CD-ROM, kiosk, usually in an interactive form  Includes a combination of text, audio, still images, animation, video, and interactivity Types  Linear or non-linear  Interactive or non-interactive
  40. 40. Quote: Design drives innovation, Innovation powers brands, Brands build loyalty, And loyalty sustains profit So… if you want long term profits, Don’t start with technology, Start with design

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