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Itsme - Brand exploitation workshop
 

Itsme - Brand exploitation workshop

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    Itsme - Brand exploitation workshop Itsme - Brand exploitation workshop Presentation Transcript

    • ITSME Design Brand Exploitation Innovation & Communication Workshop @ Domus Academy Master in Business Design March/April 2009 Nico Sica, nico.sica@itsme.it ITSME Srl, Viale Sarca 336/F, Milano All text is available under the terms of the GNU Free Documentation License
    • Goal “ITSME IS LOOKING FOR INTERESTING PROPOSALS USEFUL TO IMPROVE THE QUALITY OF ITS COMMUNITY LIFE, SPACE, ACTIVITIES AND ORGANIZATION” PEOPLE TO INVOLVE Potential partners, users, collaborators March/April 09 2 ITSME Design brand exploitation - Innovation & Communication
    • Calendar Introduction March 11: (Wednesday, 14.30/17.30) March 13: (Friday, 9.30/12.30) Research March 17: (Tuesday, 14.30/17.30) March 19: (Thursday, 14.30/17.30) March 24: (Tuesday, 14.30/17.30) March 26: (Thursday, 9.30/12.30) Concept design March 31: (Tuesday, 14.30/17.30) April 3: (Friday, 14.30/17.30) April 8: (Wednesday, 9.30/ 12.30) IMPORTANT DEADLINES March 26 (Middle term review), April 8 (Final presentation) March/April 09 3 ITSME Design brand exploitation - Innovation & Communication
    • INTRODUCTION Understanding the Itsme initiative (March 11 - March 13) March/April 09 4 ITSME Design brand exploitation - Innovation & Communication
    • Starting point ITSME PAPERS “Stories and venues” by Giorgio De Michelis and Marco Loregian (http://tinyurl.com/cnlbwf) “ITSME: Who we are and what we are doing to innovate workstations” by Giorgio De Michelis, Marco Loregian, Claudio Moderini (http://tinyurl.com/cwjq4l) ITSME CARDS “Design Highlight” by Itsme team (http://tinyurl.com/datnlc) ITSME SLIDES “ITSME: Interaction design, innovating workstations” by Giorgio De Michelis and Marco Loregian (http://tinyurl.com/c4h73n) “Concept evaluation” by Patrizia Marti, Leonardo Giusti, Alessia Rullo, Alessandro Pollini & MA students (http://tinyurl.com/ct5gf5) WWW.ITSME.IT | WWW.YOUTUBE.COM/ITSMEOS | WWW.SLIDESHARE.NET/ITSMESRL March/April 09 5 ITSME Design brand exploitation - Innovation & Communication
    • RESEARCH Analizing online company communities (March 14 - March 26) March/April 09 6 ITSME Design brand exploitation - Innovation & Communication
    • Workflow Step 1 Find interesting case studies Step 2 Search data and information about the case studies Step 3 Analyse the case studies, taking into account “user experience” and “service organization” Step 4 Create an analytic matrix of the different case studies and a write a critical commentary explaining your choices (First output) Step 5 Create a map based on the proposed matrix (Second output) Step 6 Insert Itsme community in the matrix and in the map and write a critical commentary explaining your choices (Third output) SUGGESTION BE FOCUSED, RIGOROUS AND DIRECT TO THE OUTPUT YOU HAVE TO PRODUCE March/April 09 7 ITSME Design brand exploitation - Innovation & Communication
    • Starting point SAMPLE COMMUNITIES “Dell Ideastorm” (http://www.ideastorm.com) “Ubuntu community” (http://www.ubuntu.com/community) “P&G Connect + Develop” (http://tinyurl.com/27rtwc) “Nikeplus” (http://nikeplus.nike.com) “Lego Mindstorm” (http://mindstorms.lego.com) SCENARIO (Reference keywords) Open innovation Crowdsourcing Participatory design User innovation Online communities Online market research WWW.AWARENESSNETWORKS.COM | WWW.FRESHNETWORKS.COM March/April 09 8 ITSME Design brand exploitation - Innovation & Communication
    • Methodology Optional activities Use Technorati, Delicious and Slideshare in your research (http://www.technorati.com) (http://www.delicious.com) (http://www.slideshare.net) Monitor groups in LinkedIn (http://www.linkedin.com) Create your blog network with Bloglines (http://www.bloglines.com) Monitor interesting groups in Facebook (http://www.facebook.com) Create your network of people with Twitter (http://www.twitter.com) Required activities Share your search with Delicious (http://www.delicious.com) March/April 09 9 ITSME Design brand exploitation - Innovation & Communication
    • CONCEPT DESIGN Building the Itsme community (March 27 - April 8) March/April 09 10 ITSME Design brand exploitation - Innovation & Communication
    • Workflow Step 1 Refine your matrix, commentary and map after the review Step 2 Prepare a detailed explanation of the Itsme community user experience (fourth output) Step 3 Prepare a detailed explaination of your plan for building the Itsme community taking into account workflow, costs and resources (fifth output) Step 4 PREPARE YOUR PRESENTATION Explain your concept and work (Last output) March/April 09 11 ITSME Design brand exploitation - Innovation & Communication
    • Any question? / Simply ask! NICO nico.sica@itsme.it nicosica (skype) DUCCIO duccio.mauri@itsme.it duccio.mauri (skype) FEEL FREE TO COME TO ITSME AND MEET US THERE! In case is needed, we can also organize meetings with Itsme developers and designers ADDRESS ITSME Srl Viale Sarca 336/F 20126 Milano MM (Red line): Sesto Marelli March/April 09 12 ITSME Design brand exploitation - Innovation & Communication