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Tracking the Untrackable with Google Analytics - SES Chicago 2013
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Tracking the Untrackable with Google Analytics - SES Chicago 2013

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  • 1. Tracking the Untrackable With Google Analytics Nico Miceli SEER Interactive SEO & Technical Analytics Chicago • November 4–7, 2013 • #SESCHI @SESConf
  • 2. Chicago | November 4–7, 2013 | #SESCHI | @SESConf I am Nico I work at SEER Interactive I do SEO & Technical Analytics @nicomiceli
  • 3. Chicago | November 4–7, 2013 | #SESCHI | @SESConf I am not… A developer or electrical Engineer I’m marketer who likes to puzzles @nicomiceli
  • 4. Chicago | November 4–7, 2013 | #SESCHI | @SESConf This is a mostly code free presentation Image source: http://www.fromahighhorse.com/wp-content/uploads/2012/11/psa.jpg |http://mrsnespysworld.blogspot.com/2012/02/8-activities-for-when-you-cant-watch-tv.html @nicomiceli
  • 5. Chicago | November 4–7, 2013 | #SESCHI | @SESConf “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” @nicomiceli
  • 6. Chicago | November 4–7, 2013 | #SESCHI | @SESConf @nicomiceli
  • 7. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Let’s solve that. @nicomiceli
  • 8. Chicago | November 4–7, 2013 | #SESCHI | @SESConf What is Untrackable? @nicomiceli
  • 9. Chicago | November 4–7, 2013 | #SESCHI | @SESConf We Look at Traffic @nicomiceli
  • 10. Chicago | November 4–7, 2013 | #SESCHI | @SESConf We look at referrals @nicomiceli
  • 11. Chicago | November 4–7, 2013 | #SESCHI | @SESConf We Look at Conversions http://www.flickr.com/photos/johninmahwah/5981146066/sizes/l/ @nicomiceli
  • 12. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Universal Analytics Universal Analytics @nicomiceli
  • 13. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Universal Analytics is Different @nicomiceli
  • 14. Chicago | November 4–7, 2013 | #SESCHI | @SESConf “Google Analytics is becoming user or customer centric rather than visit centric.” Justin Cutroni Analytics Evangelist, Google Inc. @nicomiceli
  • 15. Chicago | November 4–7, 2013 | #SESCHI | @SESConf www.google-analytics.com/collect?v=1 &tid=UA-XXXX-Y Measurement Protocol &cid=123 &t=pageview Explain it &dp=/subpage Measurement Protocol @nicomiceli
  • 16. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Send Anything to GA? http://imgur.com/bYSDbTf @nicomiceli
  • 17. Chicago | November 4–7, 2013 | #SESCHI | @SESConf What about offline? http://www.forbes.com/sites/kenrapoza/2012/11/16/black-friday-could-be-a-dud-poll-suggests/ @nicomiceli
  • 18. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Offline ? @nicomiceli
  • 19. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Think outside the box • Busy city streets @nicomiceli
  • 20. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Total Cost: $60 @nicomiceli
  • 21. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Sleep Tracker @nicomiceli
  • 22. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Take it to the Next level @nicomiceli
  • 23. Chicago | November 4–7, 2013 | #SESCHI | @SESConf SEER Does Events Seer has evernts and I want to do soemthing interseting track booze image @nicomiceli
  • 24. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Keg Tracker @nicomiceli
  • 25. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Total Cost: $60 @nicomiceli
  • 26. Chicago | November 4–7, 2013 | #SESCHI | @SESConf seer.is/physicalanalytics We used a raspberry pi to track trips to the keg at #searchchurch in Google analytics pic.twitter.com/tr9XLMSRRD by @NicoMiceli - @wilreynolds @nicomiceli
  • 27. Chicago | November 4–7, 2013 | #SESCHI | @SESConf @nicomiceli
  • 28. Chicago | November 4–7, 2013 | #SESCHI | @SESConf http://rowarch.com/portfolio/ @nicomiceli
  • 29. Chicago | November 4–7, 2013 | #SESCHI | @SESConf What else is there? • Images of different sensors fasttech.com @nicomiceli
  • 30. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Track Interactions with Apps & Games http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces2013.html @nicomiceli
  • 31. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Back to the Customer • Tie in Traditional Marketing with Custom Variables & the Measurement Protocol • User ID vs Client ID www.google-analytics.com/collect?v=1 &tid=UA-XXXX-Y &cid=123 &t=pageview &dp=/subpage @nicomiceli
  • 32. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Back to the Customer Sales at conference Interaction with phone Increase store activity Sign ups at home @nicomiceli
  • 33. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Back to the Customer Tie current & future Interact Sales at sales directly to Conference with Phone booth engagement Go to a Store Sign up at home @nicomiceli
  • 34. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Back to the Customer Use vanity URL’s/promo codes with User ID to tie app Sign up at Conference engagement back to the booth Interaction with Phone @nicomiceli
  • 35. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Back to the Customer Sign up at Increase Conference Store Activity Interact with Phone Sign Encode coupons withup at home additional GA action to tie back to the booth @nicomiceli
  • 36. Chicago | November 4–7, 2013 | #SESCHI | @SESConf eComm Measurement Protocol @nicomiceli
  • 37. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Back to the Customer Sign up at Conference Use vanity URLs/promo codes & custom variables to track KPI’sathat Go to started from the Store booth Interact with Phone Sign ups at home @nicomiceli
  • 38. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Challenge To Rethink timmacpherson.com @nicomiceli
  • 39. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Challenge To Rethink What are all the interactions you have with your customers? @nicomiceli
  • 40. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Don’t take my word on it Justin’s example: Universal lets you look at lift ticket sales, food, & even popular slopes on a customer level Read his post: seer.is/Hy99Lk @nicomiceli
  • 41. Chicago | November 4–7, 2013 | #SESCHI | @SESConf @nicomiceli
  • 42. Chicago | November 4–7, 2013 | #SESCHI | @SESConf Thank You! Google.com/+NicoMiceli @nicomiceli Check us out: SEERInteractive.com nicom@SEERInteractive.com @nicomiceli