Tracking
Between the
Pageviews
Title and Content
Layout with List
• Add your first bullet point here
• Add your second bullet point here
• Add your third...
I work at SEER
Interactive
@SEERInteractive @nicomiceli
Who are you?
@nicomiceli
The Next 25 Minutes
The Change
The Solution
The Examples
@nicomiceli
The Web Used to be
Easy
@nicomiceli
Easy Sites
• How do we use analtyics
The First Website
@nicomiceli
Easy Sites
• How do we use analtyics
Tracking was easy
@nicomiceli
The Current Web
@nicomiceli
And Cooler!
Is Better
HTML5 &
CSS3
@nicomiceli
Videos!
@nicomiceli
More Information is
Needed
@nicomiceli
But there is a catch
@nicomiceli
Tracking is
harder
With pretty sites and great UI comes
(occasional) tracking complexity @nicomiceli
What is working?
@nicomiceli
nnii.co/QAAkdl
@nicomiceli
Myth 1: We read what we’ve
clicked on
55% of visitors spent fewer than
15 seconds actively on a page.
@nicomiceli
Myths
• Myth 2: The
more we share
the more we
read
People that take
the time to read
don't share it.
@nicomiceli
We are missing
something!
@nicomiceli
The James Bond of metrics
@nicomiceli
Event Tracking
@nicomiceli
It’s clean, elegant, easy to use
@nicomiceli© EON productions
It can handle anything
@nicomiceli© EON productions
Most
importantly
This can really
teach you
engagement
@nicomiceli
Event Handlers: nnii.co/1pEMq11
Event tracking
anatomy
ga('send',
'event', // type of tracking
'category',
'action',
'label', //optional value
value); //o...
Examples!
• You don’t need to write these
down.
@nicomiceli
A Normal Link
<a href=
“http://www.seerinteractive.com”>
seer</a>
@nicomiceli
Links
<a
href=“http://www.seerinterac
tive.com” onclick=
“ga('send', 'event',
‘outbound-link', ‘click',
‘seer', 1);”> seer...
Sites through my
eyes
Note: None of the following sites
have any association with SEER
Interactive. They were picked as
ex...
Your Average
eComm site
• Ecomm
Buying something from a store image
@nicomiceli
@nicomiceli
@nicomiceli
Are people looking at the pics?
@nicomiceli
Is the video getting played?
@nicomiceli
Are people seeing your warrantees?
Your Average
Publishing Site
• Publishing
Magazine image
@nicomiceli
Links & Social
@nicomiceli
Links & Social
@nicomiceli
What links get clicked on the most?
Comments
Are people commenting?
@nicomiceli
Scroll Tracking
@nicomiceli
How far are they scrolling?
@nicomiceli
nnii.co/1dLPIxB
Justin’s Example
Advanced Content
Tracking with
Universal Analytics
nnii.co/1kl4kCx
@nicomiceli
• Lead gen
Sales meeting image
Your Average
Lead Gen Site
@nicomiceli
@nicomiceli
@nicomiceliHow are they watching the video?
@nicomiceli
Is the right tab being displayed first?
Are people getting to your reviews?
Forms!
@nicomicelinnii.co/QABuW1
The Output
JS Fiddle: nnii.co/1jYROg5 @nicomiceli
This is the meat
of your site!
@nicomiceli
These are the most
important parts of
your site.
You should know
how people are
navigating it.
@nicomiceli
Recap
More and
more
information is
consumed
without page
views.
@nicomiceli
Recap
One metric just wont cut it anymore.
@nicomiceliWhat did they do during that pageview?
Go explore your site
Find the new things
that matter
Thank You!
Google.com/+NicoMiceli
@nicomiceli
Check us out:
SEERInteractive.com
nicom@SEERInteractive.com
Links & Dev Reso...
Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014
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Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014

  1. 1. Tracking Between the Pageviews
  2. 2. Title and Content Layout with List • Add your first bullet point here • Add your second bullet point here • Add your third bullet point here I am Nico Analytics Associate Google Developer Expert Google Analytics @nicomiceli
  3. 3. I work at SEER Interactive @SEERInteractive @nicomiceli
  4. 4. Who are you? @nicomiceli
  5. 5. The Next 25 Minutes The Change The Solution The Examples @nicomiceli
  6. 6. The Web Used to be Easy @nicomiceli
  7. 7. Easy Sites • How do we use analtyics The First Website @nicomiceli
  8. 8. Easy Sites • How do we use analtyics Tracking was easy @nicomiceli
  9. 9. The Current Web @nicomiceli And Cooler! Is Better
  10. 10. HTML5 & CSS3 @nicomiceli
  11. 11. Videos! @nicomiceli
  12. 12. More Information is Needed @nicomiceli
  13. 13. But there is a catch @nicomiceli
  14. 14. Tracking is harder With pretty sites and great UI comes (occasional) tracking complexity @nicomiceli
  15. 15. What is working? @nicomiceli
  16. 16. nnii.co/QAAkdl @nicomiceli
  17. 17. Myth 1: We read what we’ve clicked on 55% of visitors spent fewer than 15 seconds actively on a page. @nicomiceli
  18. 18. Myths • Myth 2: The more we share the more we read People that take the time to read don't share it. @nicomiceli
  19. 19. We are missing something! @nicomiceli
  20. 20. The James Bond of metrics @nicomiceli
  21. 21. Event Tracking @nicomiceli
  22. 22. It’s clean, elegant, easy to use @nicomiceli© EON productions
  23. 23. It can handle anything @nicomiceli© EON productions
  24. 24. Most importantly This can really teach you engagement @nicomiceli Event Handlers: nnii.co/1pEMq11
  25. 25. Event tracking anatomy ga('send', 'event', // type of tracking 'category', 'action', 'label', //optional value value); //optional number Universal Analytics Event tracking @nicomiceli nnii.co/1htPDxT
  26. 26. Examples! • You don’t need to write these down. @nicomiceli
  27. 27. A Normal Link <a href= “http://www.seerinteractive.com”> seer</a> @nicomiceli
  28. 28. Links <a href=“http://www.seerinterac tive.com” onclick= “ga('send', 'event', ‘outbound-link', ‘click', ‘seer', 1);”> seer</a> @nicomiceli
  29. 29. Sites through my eyes Note: None of the following sites have any association with SEER Interactive. They were picked as examples only. @nicomiceli
  30. 30. Your Average eComm site • Ecomm Buying something from a store image @nicomiceli
  31. 31. @nicomiceli
  32. 32. @nicomiceli Are people looking at the pics?
  33. 33. @nicomiceli Is the video getting played?
  34. 34. @nicomiceli Are people seeing your warrantees?
  35. 35. Your Average Publishing Site • Publishing Magazine image @nicomiceli
  36. 36. Links & Social @nicomiceli
  37. 37. Links & Social @nicomiceli What links get clicked on the most?
  38. 38. Comments Are people commenting?
  39. 39. @nicomiceli
  40. 40. Scroll Tracking @nicomiceli How far are they scrolling?
  41. 41. @nicomiceli nnii.co/1dLPIxB
  42. 42. Justin’s Example Advanced Content Tracking with Universal Analytics nnii.co/1kl4kCx @nicomiceli
  43. 43. • Lead gen Sales meeting image Your Average Lead Gen Site @nicomiceli
  44. 44. @nicomiceli
  45. 45. @nicomiceliHow are they watching the video?
  46. 46. @nicomiceli Is the right tab being displayed first?
  47. 47. Are people getting to your reviews?
  48. 48. Forms! @nicomicelinnii.co/QABuW1
  49. 49. The Output JS Fiddle: nnii.co/1jYROg5 @nicomiceli
  50. 50. This is the meat of your site! @nicomiceli
  51. 51. These are the most important parts of your site. You should know how people are navigating it. @nicomiceli
  52. 52. Recap More and more information is consumed without page views. @nicomiceli
  53. 53. Recap One metric just wont cut it anymore. @nicomiceliWhat did they do during that pageview?
  54. 54. Go explore your site Find the new things that matter
  55. 55. Thank You! Google.com/+NicoMiceli @nicomiceli Check us out: SEERInteractive.com nicom@SEERInteractive.com Links & Dev Resources after the presentation here! Thank You! @nicomiceli

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