Content Creation For Boring & Regulated Industries - PubCon Presentation 2012

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  • Your industry can be really cool!
  • This is making boring content interesting and making
  • This is making boring content interesting and making
  • Travel industry moves people around and this talks about how other things travel – totally relevant To increase your target audience – you move from page 2 to page 3 by getting links from increasing your audience Everything interesting that you see revese engineer it to see if it works for your client

Transcript

  • 1. Content Creation for Boring and Regulated Industries Presented by: Nico Miceli | @NicoMiceli about.me/nicomiceli @nicomiceli
  • 2. Content is king • Yeah we get it! • But do you have content that is getting you links? @nicomiceli
  • 3. This Is Content @nicomiceli
  • 4. This Is a Linkable Asset @nicomiceli
  • 5. Do you have Linkable Assets besides just content? @nicomiceli
  • 6. It’s sometimes difficult! Let’s go on a journey and look at it differently @nicomiceli
  • 7. Excuse #1 “There isn’t much cool stuff in my industry” @nicomiceli
  • 8. @nicomiceli
  • 9. • Think about your product – What are the things related and associated to it? – Are there any emotions or feelings that come out of it? – What facts can you think off? – What are your customers, customers interested in? – What are the effects of it? @nicomiceli
  • 10. Lets Talk Office Supplies @nicomiceli
  • 11. Lets Talk Office Supplies B2B @nicomiceli
  • 12. Lets Talk Office Supplies B2B @nicomiceli
  • 13. How do we think about linkable assets? • Lets ask the people @nicomiceli All in one scrapper bit.ly/nico-content-tips
  • 14. @nicomiceli
  • 15. Reddit @nicomiceli
  • 16. Reddit @nicomiceli
  • 17. Reddit @nicomiceli
  • 18. Reddit OFFICE HACKS! @nicomiceli
  • 19. @nicomiceli
  • 20. “Binder Clips” @nicomiceli
  • 21. @nicomiceli
  • 22. Keep going! • The top 100 office hacks • Best sharpie art • Other uses for dry erase markers • Be the resource that people go to • But… make it different than what’s out there! @nicomiceli
  • 23. HALT! Serious Time! • Red Tape! – Lots of red tape • Regulated industries • Legal Dept • Steps of approval @nicomiceli
  • 24. No more fun? • Now it’s stricter • You can’t use crazy ideas • But you can use DATA! • You can use the resources you have • And you can make it look nice @nicomiceli
  • 25. Let’s talk Finance @nicomiceli
  • 26. Let’s talk Finance
  • 27. Let’s talk Finance Ups Downs
  • 28. Finance Industry @nicomiceli
  • 29. Biggest increase @nicomiceli
  • 30. “People want to know about the stock market... So Tell them!” @nicomiceli
  • 31. Lets get deeper in Data • The World Fact Book • data.gov • World Bank • International Monetary Fund • State Agency Databases • US Government Printing Office (GPO) • Social Security Death Index • City-Data.com • Census.gov • Bls.gov @nicomiceli URLs Here: bit.ly/nico-content-tips
  • 32. So what do I do with it? @nicomiceli
  • 33. Turn that data into a Fusion Table! • Create interactive embeddable charts • Overlay any data on a map • Update the data whenever you want @nicomiceli
  • 34. What should you build? • Search and find out what questions are being asked? – Create something people will want to use – Create a resource @nicomiceli
  • 35. Keep thinking! What will overlay on a map? @nicomiceli
  • 36. •Crime •Income •Places of interest •Employment Rates • High way speed limits • City cleanliness • Historical events • Public court data @nicomiceli Example Data Sets here: bit.ly/nico-content-tips
  • 37. guardian.co.uk/news/datablog
  • 38. Want studies backed by credible sources? ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease [key word] ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease car accidents @nicomiceli Other query Ideas here: bit.ly/nico-content-tips
  • 39. @nicomiceli
  • 40. “Ehhh That’s not my target audience” @nicomiceli
  • 41. The Mindset • Your clients are thinking about the target audience • We are thinking how to increase internet presence and get more people - real people to talk about you @nicomiceli
  • 42. Widening your audience will widen your target audience @nicomiceli
  • 43. @nicomiceli Extra Proof?
  • 44. Who made that? • 439 Linking Root Domains • PA 67 • College Lead Gen Site! • medicalbillingandcoding.org @nicomiceli
  • 45. Who made that? • PA 77 • 80 Linking Route Domains • A Travel Site! • www.thomson.co.uk @nicomiceli Other Examples here bit.ly/nico-content-tips
  • 46. Remember… Find out what people want around your industry & want to know about your industry @nicomiceli
  • 47. But don’t… @nicomiceli
  • 48. Don’t think Promotion Think Presence @nicomiceli
  • 49. Thanks! Nico Miceli Twitter @NicoMiceli About.me/nicomiceli bit.ly/nico-content-tips @nicomiceli