1. Some Advanced
Tracking in Google
Analytics
...with JavaScript, of course!

2. I’m Nico
I work at SEER Interactive
I do technical analytics implementation
I also run some SEO projects
I like JavaScript & R and a lil’ bit of python

3. But Mostly...
I LIKE DATA
…and like collecting it

4. You need Async or Universal Code
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript';
ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' :
'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
</script>

5. Event Tracking
_gaq.push(['_trackEvent',
'Videos',
'Play',
'B-day'
Google
Documentation:
nnii.co/19QcDBV

6. Event Tracking
_gaq.push(['_trackEvent',
'Videos', // category
'Play', //action
'B-day' //label
Google
Documentation:
nnii.co/19QcDBV

7. Custom Variables
Cookie the visitor.
Bucket them based on an
action.
Segment them
Tell me what they do
compared to other people

8. Custom Variables
_gaq.push(['_setCustomVar',
1,
'Items Removed',
'Yes',
2
]);

9. Custom Variables
_gaq.push(['_setCustomVar',
1, // slot #1.
Required
'Items Removed', // Category for the user
activity. Required
'Yes', // value of the custom variable.
Required.
2 // Sets the scope to
session-level. Optional
]);

10. Scope

11. 3 Cool Things to Track
How do people use your form?
What links are getting clicked on the most?
Are people readers or scanners?

12. Are people clicking on my links?
You should make sure its getting downloaded,
viewed and visited.
Full post: nnii.co/ext-links-tracking
Post credit: Blast Marketing
$('a').click(function(){
//only external links
_gaq.push(['_trackEvent','Ext-links',
'clicked','External']);
});
Credit: Blast Analytics

13. What are people REALLY doing on
this page?

14. Form Tracker
var array1 = [];
$(document).ready(function () {
$('input').change(function () {
var formbox = $(this).attr('id');
array1.push(formbox);
console.log("you filled out box " + array1);
});
$('#submit').click(function () {
console.log('tracked ' + array1);
alert('this is the order of boxes you filled out: '
+ array1);
//_gaq.push(['_trackEvent', 'Form', 'completed', '"'
+ array1 + '"']);
});
});
JS Fiddle:
nnii.co/js-adv-form-tracker

15. Output - Form Tracker
JS Fiddle: nnii.co/js-adv-form-tracker

16. Are people actually reading what I
am writing?
Credit: Justin Cutroni, Google
Full post - http://nnii.co/jc-scroll-track

17. What Does This Say?
 About 82% that load the article start reading (daily
avg = 82%)
 About 55% make it to the bottom of the content
(daily avg = 63%)
 About 14% make it to the bottom of the page (daily
avg = 18%)

18. THANKS!
Have fun with it!
Twitter: @nicomiceli
G+: gplus.to/nicomiceli
Presentation:
nnii.co/js-meetup-track