PinterestSocial Media Marketing & Communication              Mai Hayashi
What is Pinterest? History -Developed and started a closed beta version inDecember 2009 (Invitation-only site) -Launched ...
"Pinterest is a virtualpinboard, Pinterest allows you toorganize and share all the beautifulthings you find on the web. Yo...
What is Pinterest Cont’d Summary -10.4 million registered users -Choose a connection with either facebook orTwitter  -ret...
How to Enjoy Pinterest “Pin it!”   -drag or add it to the bookmark barhttp://www.youtube.com/watch?v=gRwy0mOAJ7U   -Smart...
How to Enjoy Pinterest Cont’dCreate your own pinboard! -Erikka Sue  http://pinterest.com/er1kka/
Fun Facts about Pinterest (Statistics) US -97% of Pinterest users are women -age 25-34 are the biggest demographic  -Top i...
UK  -the majority of Pinterest is male, and the ratiois 55(male) to 45(female).  -Top interests on Pinterest: venturecapit...
Fun Facts Cont’d More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000...
Fun Facts Cont’d The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and...
Top Corporate Companies Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), Whole Fo...
Sports Teams Boston Red Sox  http://pinterest.com/bostonredsox/ Boston Celtics  http://pinterest.com/bostonceltics17/-En...
ESPN ESPN PR  http://pinterest.com/espnpr/ NBA on ESPN  http://pinterest.com/nbaonespn/
College NYU  http://pinterest.com/srcnyu/ USC  http://pinterest.com/uscbookstores/?d University of Mount Union  http://...
More About Pinterest Vimeohttp://vimeo.com/- “Pin It!” bookmarklet now supports videos from Vimeo  ・Make the brands look ...
Suggestions Engagement and embracement are still necessary. The number of “Pin it!” gauges your passion to tap into the g...
References Vimeohttp://www.prnewsonline.com/watercooler/Pinterest-Adds-Vimeo-Integration_16297.html Why Pinterest is 201...
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Social media marketing & communication pinterest-

  1. 1. PinterestSocial Media Marketing & Communication Mai Hayashi
  2. 2. What is Pinterest? History -Developed and started a closed beta version inDecember 2009 (Invitation-only site) -Launched in March 2010 -Founders -Ben Silbermann, Paul Sciarra, andEvan Sharp
  3. 3. "Pinterest is a virtualpinboard, Pinterest allows you toorganize and share all the beautifulthings you find on the web. You canbrowse pinboards created by otherpeople to discover new things andget inspiration and get inspirationfrom people who share your interest "
  4. 4. What is Pinterest Cont’d Summary -10.4 million registered users -Choose a connection with either facebook orTwitter -retaining and engaging users as much as two tothree times as efficiently as Twitter was at a similartime in history
  5. 5. How to Enjoy Pinterest “Pin it!” -drag or add it to the bookmark barhttp://www.youtube.com/watch?v=gRwy0mOAJ7U -Smart phone
  6. 6. How to Enjoy Pinterest Cont’dCreate your own pinboard! -Erikka Sue http://pinterest.com/er1kka/
  7. 7. Fun Facts about Pinterest (Statistics) US -97% of Pinterest users are women -age 25-34 are the biggest demographic -Top interests on Pinterest:crafts, gifts, hobbies/leisure, interiordesign, fashion designers/collections
  8. 8. UK -the majority of Pinterest is male, and the ratiois 55(male) to 45(female). -Top interests on Pinterest: venturecapital, blogging resources, crafts, Webstats/analytics, SEO/marketing
  9. 9. Fun Facts Cont’d More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000,000 members). Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota)
  10. 10. Fun Facts Cont’d The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook Daily Pinterest users have increased by more than 145 percent since the beginning of 2012
  11. 11. Top Corporate Companies Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate Spade (16,371 followers), Etsy (53,784 followers)
  12. 12. Sports Teams Boston Red Sox http://pinterest.com/bostonredsox/ Boston Celtics http://pinterest.com/bostonceltics17/-Engaging with their fans and promotingtheir gears.
  13. 13. ESPN ESPN PR http://pinterest.com/espnpr/ NBA on ESPN http://pinterest.com/nbaonespn/
  14. 14. College NYU http://pinterest.com/srcnyu/ USC http://pinterest.com/uscbookstores/?d University of Mount Union http://pinterest.com/purpleraiders/
  15. 15. More About Pinterest Vimeohttp://vimeo.com/- “Pin It!” bookmarklet now supports videos from Vimeo ・Make the brands look more professional
  16. 16. Suggestions Engagement and embracement are still necessary. The number of “Pin it!” gauges your passion to tap into the groundswell. Pinterest is growing and getting bigger and bigger, but consider if you really need to launch your own account Be strategic.
  17. 17. References Vimeohttp://www.prnewsonline.com/watercooler/Pinterest-Adds-Vimeo-Integration_16297.html Why Pinterest is 2012s hottest websitehttp://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html 7 ways to use Pinterest to promote your businesshttp://www.prdaily.com/Main/Articles/10760.aspx 17 Pinterest stats to show your boss or clienthttp://www.prdaily.com/Main/Articles/10905.aspx 7 ways Pinterest can boost your SEOhttp://www.prdaily.com/Main/Articles/10896.aspx
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