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GENERAL INFORMATION
Type of product or
service:
Concerts, food, and
parking
Brand:
Coachella
Campaign Name:
Coachella 2014
CREATIVE BRIEFING
- Young adults
Target Audience
- Famous arts
festival
Desired
Positioning
- Having a good
time, seeing
v...
MESSAGE ANALYSIS
What does it say?
•Coachella Valley Music
and Arts Festival
How is it said?
•Making it sound like
an amaz...
CONCEPT AND SLOGAN
Coachella is know for
the best, more fun, and
entertaining music
festival of all year.
What is the conc...
CREATIVE EXECUTION
Execution
Aspects:
•Size: 2:29 Minutes
Execution elements:
•Characters: Over 150
artist like, Muse, Que...
WEB PLATFORM
WEB PLATFORM CONT.
CAMPAIGN VIDEO
GOOD OR BAD AD
• Attractive.
• Has good dynamic.
• Exciting.
• Inspiring.
• Very Creative.
Analysis2
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Analysis2

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Coachella Valley Music and Arts Festival 2014.

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Transcript of "Analysis2"

  1. 1. GENERAL INFORMATION Type of product or service: Concerts, food, and parking Brand: Coachella Campaign Name: Coachella 2014
  2. 2. CREATIVE BRIEFING - Young adults Target Audience - Famous arts festival Desired Positioning - Having a good time, seeing various artists performs Key promise or benefit - Emotional, exciting Communication tone
  3. 3. MESSAGE ANALYSIS What does it say? •Coachella Valley Music and Arts Festival How is it said? •Making it sound like an amazing experience Whom is it addressed to? •Young, fun persons that like music and doing various activities When is it said? •Through the whole year Where is it said? •On-line
  4. 4. CONCEPT AND SLOGAN Coachella is know for the best, more fun, and entertaining music festival of all year. What is the concept chosen to differentiate the product or service? Coachella Valley Music and Arts Festival What is the slogan?
  5. 5. CREATIVE EXECUTION Execution Aspects: •Size: 2:29 Minutes Execution elements: •Characters: Over 150 artist like, Muse, Queens of the Stone Age, Skrillex, Pharrell Williams, Lorde, Foster the People, Pet Shop Boys, MGMT, Empire of the Sun, etc. •Images: People on concerts having fun, being with friends. •Texts: Coachella Valley Music and Arts Festival 2014 •Music: Various artists.
  6. 6. WEB PLATFORM
  7. 7. WEB PLATFORM CONT.
  8. 8. CAMPAIGN VIDEO
  9. 9. GOOD OR BAD AD • Attractive. • Has good dynamic. • Exciting. • Inspiring. • Very Creative.
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