CREATING MORE THAN JUST A
PODCAST: OUR STORY
Marc & Nicole Spagnuolo TheWoodWhisperer.com

WHO ARE WE?

PODCASTING YOUR PASSION

CONNECTING TO YOUR AUDIENCE
 Audio
 Video
 Live Streaming
 Blog
 Forums
 Email/Newsletters

WEBSITE OPTIONS
 Hosted by someone else
 Blogger.com
 Wordpress.com
 Libsyn.com
 Hosted by you
 GoDaddy
 SiteGround
 DreamHost

WHAT NETWORK SHOULD YOU JOIN?

HOW TO CAPTURE YOUR CONTENT
Canon HV20
http://www.skaeser.com

DISTRIBUTING YOUR CONTENT

GET YOUR PODCAST LISTED
Insert here all of the
others I’ve missed –
I know I have

WORD OF MOUTH MARKETING
 Get involved (forums, associations,
groups, etc)
 Think outside the computer
 Ask “why they should care & what’s in it
for them”?
 Cross promote...

A FEW ADVERTISING OPTIONS

SPONSORS
Determine what you consider a sponsor vs. advertiser

ASKING FOR DONATIONS?

SURVEY YOUR AUDIENCE
www.esurveyspro.com

LINK POPULARITY CHECK & SEO

MEDIA KIT, MEDIA KIT, MEDIA KIT
 TheWoodWhisperer.com
 Graperadio.com
 PodcastBrothers.com

PRESS RELEASE
 They suck to write but can be effective
 Need help?
http://www.publicityinsider.com/release.asp

IT’S ALL ABOUT THE FANS

NEED A LOGO?
 Hire a company like….
 Ask a friend with graphic know-how
 Make your own - http://a.viary.com/
 Use free stock photos - http://www.sxc.hu/
 Use a stock logo

DON’T IGNORE YOUR FANS

THANKS ATTENDING!