Smteaching fallon 2014

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Smteaching fallon 2014

  1. 1. Social Media Workshop: Fallon, Nevada The Abbi Agency April 26, 2014
  2. 2. Introduction – Who are you? – What do you do? – What has been your experience with social media? – What type of devices do you use? (i.e. iPhone, iPad, desktop PC…etc)
  3. 3. Schedule • Facebook: 10 am – 11 am – Break: 11 am – 11:15 am • Twitter: 11:15 am – 12 pm – Lunch Break: 12 – 12:45 pm • LinkedIn: 12:45 – 1:30 pm • Pinterest: 1:30 – 2 pm • Instagram: 2 – 2:30 pm • Mobile: 2:30 – 3 pm
  4. 4. Facebook
  5. 5. Getting Started Personal Page Company Page
  6. 6. Tips & Best Practices – Setting up a profile – Different types of posts, what works best – Scheduling posts – Facebook ads & promoted posts – Posting as the page versus as the profile – Sharing, tagging, commenting – Hiding, deleting, banning posts on your page – The admin panel: • Adding & deleting administrators • Messages • Notifications • Insights • Apps
  7. 7. Examples Statistic #1: Internet users spend 4x more time on Facebook than Google.
  8. 8. Examples Statistic #2: 77% of business to consumer companies have acquired a customer though Facebook.
  9. 9. Examples Tip #1: Only promote your own product 50% of the time.
  10. 10. Examples Statistic #3: Facebook has 1.23 billion active users.
  11. 11. Examples Statistic #4: 45-54 year old age bracket has seen 46% growth since 2012
  12. 12. Examples Tip #3: Share links!
  13. 13. Facebook Questions?
  14. 14. Break! Be back in 15 min!
  15. 15. Twitter
  16. 16. Tips & Best Practices – How to set up an account – How to write a tweet (140 characters) – Hashtags – Tagging people in posts – Direct messages – How to find & follow people – Shortening Links – Posting photos – ReTweeting, Favoriting and @replying – Posting from your phone – Linking Facebook to Twitter
  17. 17. Examples
  18. 18. Examples
  19. 19. Examples
  20. 20. Examples
  21. 21. Examples
  22. 22. Examples
  23. 23. Twitter Questions?
  24. 24. Lunch break Be back in 45 min!
  25. 25. LinkedIn
  26. 26. Tips & Best Practices • How to set up a profile • The different sections of a profile – Photo – Title – Summary & contact info – Work experience – Education – Orgs / Volunteer – Courses / Projects – Skills / Interests – Honors & Awards • Making connections, endorsements, recommendations • Groups / Company pages • Pulse
  27. 27. Examples
  28. 28. Examples
  29. 29. LinkedIn Questions?
  30. 30. Pinterest
  31. 31. Tips & Best Practices • Creating a profile for a person versus a brand • How to pin – From a website – From a file on your computer – Repin someone else’s pin • How to create boards • Connect social profiles / verify website • Analytics
  32. 32. Examples
  33. 33. Examples
  34. 34. Examples
  35. 35. Pinterest Questions?
  36. 36. Instagram
  37. 37. Getting Started
  38. 38. Look & Feel Newsfeed Profile
  39. 39. Posting a photo Step #1 Step #2
  40. 40. Posting a photo Step #3 Step #4
  41. 41. Posting a photo
  42. 42. How to find & follow people Step #1: Step #2: Step #3:
  43. 43. Tips & Best Practices – How to download the app – How to set up an account – How to post a photo – How to post a video – Hashtags – Comments – tagging people in posts – How to find & follow people – The online version – Sharing to Facebook & Twitter
  44. 44. Examples
  45. 45. Examples
  46. 46. Examples
  47. 47. Examples
  48. 48. Instagram Questions?
  49. 49. Mobile
  50. 50. Thank you! Callie Crawford Social Media Manager callie@theabbiagency.com 775-323-2977 Nicole Rose Dion Production Manager nicole@theabbiagency.com 775-323-2977

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