SMI Point-of-Care Marketing campaigns are permission based marketing programs that facilitate dialogue between physicians, patients, and consumers about an advertiser’s product or service. Because communication is anticipated, our campaigns positively affect the behavior of the exposed audience.
Additional Benefits include:¹
Supports responsible DTC Advertising Practices. Patients can immediately talk to their physician and alleviate any confusion or questions they may have about the message.
52% of consumers take action after seeing an ad at the point-of-care, TV and print ads drive only, 29% of the exposed consumers to take action.
22% of patients suffering from a chronic condition say Point-of-Care advertising helps them to take their prescribed medication as directed.
IMS research shows that Point-of-Care marketing campaigns get up to 5:1 ROI.
Patients with acute conditions are more likely to consider brands promoted at the point-of-care.
75% of patients shop the same day they see a physician, 45% have a prescription filled/refilled and 55% shop for food.
SMI has partnered with a leading interactive digital media network, InfoSlate, to give advertisers the opportunity to communicate and share information with their customers at the point of care. Selected healthcare facilities receive between one and five 10” interactive screens for their waiting rooms and one interactive screen for the physician.
Advertisers will get reports on all the data captured from the individuals touching the screen.
Ability to create interactive quizzes and educational activities
Advertisers can create contests, reward programs and offer coupons to patients in the waiting room
Brands can have multiple pages of interactive activities for greater patient and consumer impact and data collection
Ability to choose the specific dates for your campaign
Ability to promote multiple products. brands, and disease state
Category exclusivity for your product or brand
Opportunity to create two separate ads per office, one designed for consumers, and one for physicians.
Current Geographic locations for our Interactive Digital Media Program
FL, OH, PA, IN, NY, CA, IL, NV, VA, TN, NJ, AZ, MI, IA
We will expand this network into any geographic location or physician specialty for any campaign 6 months or longer
The usage data is tracked minute by minute on our management portal which is accessible to advertisers.
This data shows that in OB/GYN offices shows that 92% of the patients used the device with usage time averaging 23.15 minutes
In an Orthopaedic office, the data shows that 78% of the patients used the device for an average usage times of 21 minutes.
The management portal allows advertisers to see which offices have the most patients viewing their ad. This information is available 24/7 allowing advertisers to alter their program based on these reports.
Patient Demographics –Payment for Medical Services** **Due to the current economic situation and the unusually high unemployment rate, the number of people with private insurance may have decreased since the study was completed in 2007.
Patient/Physician Appointment Time by Specialty