www.behindscreensandscenes.blogspot.com<br />Nicole Pirocchi<br />July 27, 2011<br />
Perspective<br />80% of Canadians use the Internet<br />Quickly modified<br />Interactive and exciting<br />Measured Easil...
Why Gossip?<br />Love for celebrity gossip<br />Personal belief<br />Lack of exposure for correct information<br />Lack of...
Persona<br />17-22 year old<br />Female<br />Student<br />Part time employed<br />Gossiper<br />Fashion Oriented<br />Urba...
Example Posts<br />5<br />
Example Posts contd...<br />June, 2011<br />Jackass Star, Ryan Dunn Passes Away After Car Accident<br />Amber Portwood att...
Example Posts contd...<br />July, 2011 <br />Rest In Peace Amy Winehouse<br />Kim Kardashian and Kris Humphries engagement...
Google Analytics<br />8<br />
9<br />
Social Media -Facebook<br />10<br />
Social Media -Twitter<br />11<br />
Website, Blog, and Tweet Grader<br />12<br />
Key Learnings<br />Blog<br />More updates, more views<br />Connect your blog through all forms of social media<br />Facebo...
Indicated Actions<br />Constantly tweet about blog on Twitter<br />Post on Facebook<br />Keep it simple<br />Make it inter...
Recommendations<br />Website<br />Revenue generated through <br />	advertisements<br />Domain name<br />Blog<br />Contain ...
Recommendations<br />SEO Optimizations<br />Meta Tags included onto posts<br />Submit posts to DIGG<br />Use key words mor...
Recommendations contd...<br />PPC<br />Key words<br />Celebrity, Gossip, News, Behind Screens, Screens and Scenes<br />17<...
Recommendations contd...<br />Display ads<br />18<br />
Recommendations contd...<br />Social Media<br />YouTube channel to display videos discussing current topic<br />Stumble Up...
Recommendations contd...<br />Pitch Engine<br />Direct communications to the public about the blog<br />http://www.pitchen...
Recommendations contd...<br />Affiliate Marketing<br />The Hollywood Gossip<br />Perez Hilton<br />People Magazine<br />MT...
Recommendations contd...<br />Email Marketing <br />Provides updates<br />Reminds subscribers to revisit<br />Notify subsc...
Recommendations contd...<br />Mobile Marketing<br />Mobile Application can be downloaded on any smart phone<br />23<br />
Thank You<br />24<br />
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Behindscreensandscenes

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  • Himy name is Nicole Pirocchi and I did my blog on celebrity gossip. My blog is called behindscreensandscenes and you click this hyperlink it will take you directly to my blog where you will read about the inside scoop on your favourite celebrities.
  • internet marketing important because …
  • I have chosen to write about celebrity gossip because I love reading about it and find that there is always so much to talk about. I also believe that I can never get the real story and have to search a bunch of websites to figure out the real story. In my blog I have posted what I know to be the truth so readers can have the whole story right infront of them.
  • My target market includes 17-22 year olds who are students .......
  • One of my example posts is about amberportwood from teen mom trying to comitt suicide. Another example post which I found to be most popular is about jackass star Ryan Dunn passing away after a car crash.
  • Kim and kris ignoring rumours and admitting they are happy togetherWhile filming new season of jshore in italy
  • Some of my posts from july include ...a Formula One race car driver
  • My blog has had 218 views with most of thatfrom Canadaand 27 views outside of Canada
  • 13% of traffic came from Google 17% of traffic came from Twitter57% of traffic came from Facebook
  • This is my facebook page where I posted on the wall every time I wrote a new blog post
  • This is my twitter page where I tweeted about every new topic on my blog and retweeted information I found from resources that I am following
  • FB: Great way to reach a percentage of the 750 million active users on FacebookTwitter now has 105,779,710 registered users
  • Indicated actions include ...
  • I do not plan on having a website but here are some reasons why I would consider it ... Domain name not containing blogspot.comI do feel that there are a few changes I could make to my blog such as ...
  • Strategies to improve search rankings include ...Key words more in posts
  • These are 3 examples of my google ad wordsThis helps direct traffic, build brand awarenessMy keywords include ...
  • Top 10 websites where you would want the ad to be displayed. At the top is one of 6 examples of a display ad I created for my blog.
  • A recommendation I have for social media includes Create youtube channels discussing topics because youtube is very popular there are over 3bill videos viewed a dayAnd Submittingsite to stumple uponI am however not interested in doing this.
  • A recommendation for my pitch engine includes direct communications to the public about the blogMy pitch engine states that i do not miss the latest gossip.
  • I am not interested in affiliate marketing but some resources that I used were ....
  • I am not interested in mobile marketing but if I were then I would create a mobile application that can be downloaded to any smart phone.
  • Behindscreensandscenes

    1. 1. www.behindscreensandscenes.blogspot.com<br />Nicole Pirocchi<br />July 27, 2011<br />
    2. 2. Perspective<br />80% of Canadians use the Internet<br />Quickly modified<br />Interactive and exciting<br />Measured Easily<br />Low cost<br />2<br />
    3. 3. Why Gossip?<br />Love for celebrity gossip<br />Personal belief<br />Lack of exposure for correct information<br />Lack of exposure for all critical information<br />3<br />
    4. 4. Persona<br />17-22 year old<br />Female<br />Student<br />Part time employed<br />Gossiper<br />Fashion Oriented<br />Urban<br />4<br />
    5. 5. Example Posts<br />5<br />
    6. 6. Example Posts contd...<br />June, 2011<br />Jackass Star, Ryan Dunn Passes Away After Car Accident<br />Amber Portwood attempts suicide<br />Britney Spears is getting married again?<br />Lindsay Lohan has a house arrest party<br />Kim Kardashian and Kris Humphries are in love<br />Sammi and Ronni back together?<br />6<br />
    7. 7. Example Posts contd...<br />July, 2011 <br />Rest In Peace Amy Winehouse<br />Kim Kardashian and Kris Humphries engagement photo<br />Jennifer Lopez and Marc Anthony divorce after 7 years of marriage<br />Nicole Scherzinger Gets Engaged to Lewis Hamilton<br />Celebrities question the Casey Anthony Verdict<br />7<br />
    8. 8. Google Analytics<br />8<br />
    9. 9. 9<br />
    10. 10. Social Media -Facebook<br />10<br />
    11. 11. Social Media -Twitter<br />11<br />
    12. 12. Website, Blog, and Tweet Grader<br />12<br />
    13. 13. Key Learnings<br />Blog<br />More updates, more views<br />Connect your blog through all forms of social media<br />Facebook<br />Keep it simple<br />Has the ability to drive traffic<br />The more wall posts the more traffic<br />Twitter<br />Up to date<br />Lots of obtainable information<br />13<br />
    14. 14. Indicated Actions<br />Constantly tweet about blog on Twitter<br />Post on Facebook<br />Keep it simple<br />Make it interesting<br />14<br />
    15. 15. Recommendations<br />Website<br />Revenue generated through <br /> advertisements<br />Domain name<br />Blog<br />Contain images<br />Contain a eye catching banner<br />15<br />
    16. 16. Recommendations<br />SEO Optimizations<br />Meta Tags included onto posts<br />Submit posts to DIGG<br />Use key words more<br />16<br />
    17. 17. Recommendations contd...<br />PPC<br />Key words<br />Celebrity, Gossip, News, Behind Screens, Screens and Scenes<br />17<br />
    18. 18. Recommendations contd...<br />Display ads<br />18<br />
    19. 19. Recommendations contd...<br />Social Media<br />YouTube channel to display videos discussing current topic<br />Stumble Upon<br />19<br />
    20. 20. Recommendations contd...<br />Pitch Engine<br />Direct communications to the public about the blog<br />http://www.pitchengine.com/behindscreensandscenes/behind-screens-and-scenes/161052/<br />20<br />
    21. 21. Recommendations contd...<br />Affiliate Marketing<br />The Hollywood Gossip<br />Perez Hilton<br />People Magazine<br />MTV Canada<br />Celebrity Gossips<br />21<br />
    22. 22. Recommendations contd...<br />Email Marketing <br />Provides updates<br />Reminds subscribers to revisit<br />Notify subscribers of updates<br />Short summary of posts<br />22<br />
    23. 23. Recommendations contd...<br />Mobile Marketing<br />Mobile Application can be downloaded on any smart phone<br />23<br />
    24. 24. Thank You<br />24<br />

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