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Behindscreensandscenes
 

Behindscreensandscenes

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  • Himy name is Nicole Pirocchi and I did my blog on celebrity gossip. My blog is called behindscreensandscenes and you click this hyperlink it will take you directly to my blog where you will read about the inside scoop on your favourite celebrities.
  • internet marketing important because …
  • I have chosen to write about celebrity gossip because I love reading about it and find that there is always so much to talk about. I also believe that I can never get the real story and have to search a bunch of websites to figure out the real story. In my blog I have posted what I know to be the truth so readers can have the whole story right infront of them.
  • My target market includes 17-22 year olds who are students .......
  • One of my example posts is about amberportwood from teen mom trying to comitt suicide. Another example post which I found to be most popular is about jackass star Ryan Dunn passing away after a car crash.
  • Kim and kris ignoring rumours and admitting they are happy togetherWhile filming new season of jshore in italy
  • Some of my posts from july include ...a Formula One race car driver
  • My blog has had 218 views with most of thatfrom Canadaand 27 views outside of Canada
  • 13% of traffic came from Google 17% of traffic came from Twitter57% of traffic came from Facebook
  • This is my facebook page where I posted on the wall every time I wrote a new blog post
  • This is my twitter page where I tweeted about every new topic on my blog and retweeted information I found from resources that I am following
  • FB: Great way to reach a percentage of the 750 million active users on FacebookTwitter now has 105,779,710 registered users
  • Indicated actions include ...
  • I do not plan on having a website but here are some reasons why I would consider it ... Domain name not containing blogspot.comI do feel that there are a few changes I could make to my blog such as ...
  • Strategies to improve search rankings include ...Key words more in posts
  • These are 3 examples of my google ad wordsThis helps direct traffic, build brand awarenessMy keywords include ...
  • Top 10 websites where you would want the ad to be displayed. At the top is one of 6 examples of a display ad I created for my blog.
  • A recommendation I have for social media includes Create youtube channels discussing topics because youtube is very popular there are over 3bill videos viewed a dayAnd Submittingsite to stumple uponI am however not interested in doing this.
  • A recommendation for my pitch engine includes direct communications to the public about the blogMy pitch engine states that i do not miss the latest gossip.
  • I am not interested in affiliate marketing but some resources that I used were ....
  • I am not interested in mobile marketing but if I were then I would create a mobile application that can be downloaded to any smart phone.

Behindscreensandscenes Behindscreensandscenes Presentation Transcript

  • www.behindscreensandscenes.blogspot.com
    Nicole Pirocchi
    July 27, 2011
  • Perspective
    80% of Canadians use the Internet
    Quickly modified
    Interactive and exciting
    Measured Easily
    Low cost
    2
  • Why Gossip?
    Love for celebrity gossip
    Personal belief
    Lack of exposure for correct information
    Lack of exposure for all critical information
    3
  • Persona
    17-22 year old
    Female
    Student
    Part time employed
    Gossiper
    Fashion Oriented
    Urban
    4
  • Example Posts
    5
  • Example Posts contd...
    June, 2011
    Jackass Star, Ryan Dunn Passes Away After Car Accident
    Amber Portwood attempts suicide
    Britney Spears is getting married again?
    Lindsay Lohan has a house arrest party
    Kim Kardashian and Kris Humphries are in love
    Sammi and Ronni back together?
    6
  • Example Posts contd...
    July, 2011
    Rest In Peace Amy Winehouse
    Kim Kardashian and Kris Humphries engagement photo
    Jennifer Lopez and Marc Anthony divorce after 7 years of marriage
    Nicole Scherzinger Gets Engaged to Lewis Hamilton
    Celebrities question the Casey Anthony Verdict
    7
  • Google Analytics
    8
  • 9
  • Social Media -Facebook
    10
  • Social Media -Twitter
    11
  • Website, Blog, and Tweet Grader
    12
  • Key Learnings
    Blog
    More updates, more views
    Connect your blog through all forms of social media
    Facebook
    Keep it simple
    Has the ability to drive traffic
    The more wall posts the more traffic
    Twitter
    Up to date
    Lots of obtainable information
    13
  • Indicated Actions
    Constantly tweet about blog on Twitter
    Post on Facebook
    Keep it simple
    Make it interesting
    14
  • Recommendations
    Website
    Revenue generated through
    advertisements
    Domain name
    Blog
    Contain images
    Contain a eye catching banner
    15
  • Recommendations
    SEO Optimizations
    Meta Tags included onto posts
    Submit posts to DIGG
    Use key words more
    16
  • Recommendations contd...
    PPC
    Key words
    Celebrity, Gossip, News, Behind Screens, Screens and Scenes
    17
  • Recommendations contd...
    Display ads
    18
  • Recommendations contd...
    Social Media
    YouTube channel to display videos discussing current topic
    Stumble Upon
    19
  • Recommendations contd...
    Pitch Engine
    Direct communications to the public about the blog
    http://www.pitchengine.com/behindscreensandscenes/behind-screens-and-scenes/161052/
    20
  • Recommendations contd...
    Affiliate Marketing
    The Hollywood Gossip
    Perez Hilton
    People Magazine
    MTV Canada
    Celebrity Gossips
    21
  • Recommendations contd...
    Email Marketing
    Provides updates
    Reminds subscribers to revisit
    Notify subscribers of updates
    Short summary of posts
    22
  • Recommendations contd...
    Mobile Marketing
    Mobile Application can be downloaded on any smart phone
    23
  • Thank You
    24