Rules of the Road… Ask questions. Interact during presentation (and conference!) Use hashtag #ncmpr to play along. Leave questions and comments on D1 Facebook Page. Share your experiences. We’re still learning. Yell at us if we start to monologue. (our presentation) (us)

Ask questions.

Interact during presentation (and conference!)

Use hashtag #ncmpr to play along.

Leave questions and comments on D1 Facebook Page.

Share your experiences. We’re still learning.

Yell at us if we start to monologue.

What are we using…and why? Facebook Twitter Flickr Google Reader Social Media News Releases YouTube MySpace How do you measure ROI? Set measurable objectives.

Facebook

Twitter

Flickr

Google Reader

Social Media News Releases

YouTube

MySpace

How do you measure ROI?

Set measurable objectives.

Do I need a social media policy? (Yes.) What should I delete/allow? Spammers/sellers, foul language Facebook/College’s Terms of Service How do I get buy-in from administration? Social Media 101 presentations Should other groups on Campus have their own presence? Goals: Do they have a specialized message or audience? Training: Do they know what they’re getting into?

What should I delete/allow?

Spammers/sellers, foul language

Facebook/College’s Terms of Service

How do I get buy-in from administration?

Social Media 101 presentations

Should other groups on Campus have their own presence?

Goals: Do they have a specialized message or audience?

Training: Do they know what they’re getting into?

How do you have time for this? Social media is 24/7. The conversation does not end when you leave work. Share the workload Pros vs. cons Time management tools Widgets (Google calendar, Flickr) Applications

Social media is 24/7.

The conversation does not end when you leave work.

Share the workload

Pros vs. cons

Time management tools

Widgets (Google calendar, Flickr)

Applications

How do I monitor the conversation? Free vs. Paid Twitter search Applications Integration with Google One step further: twendz explores sentiment Google Alerts vs. Google Reader Search news and blogs Radian6, Cision

Free vs. Paid

Twitter search

Applications

Integration with Google

One step further: twendz explores sentiment

Google Alerts vs. Google Reader

Search news and blogs

Radian6, Cision

We use social media at our College, but how do we promote it? Integrate into general marketing campaign Facebook Ads Create specialized promotion Social networking cards

Integrate into general marketing campaign

Facebook Ads

Create specialized promotion

Social networking cards

How do I increase interaction? Facebook insights: What do the peaks and valleys show us? Content Multimedia Contests Questions Style Write to engage, not inform. Timing When is your audience most likely to use the site?

Facebook insights: What do the peaks and valleys show us?

Content

Multimedia

Contests

Questions

Style

Write to engage, not inform.

Timing

When is your audience most likely to use the site?

What do I say? Create a calendar Have daily/weekly mini-meetings Cultivate champions on Campus Remember, once you develop an active audience, you won’t have to contribute as much.

Create a calendar

Have daily/weekly mini-meetings

Cultivate champions on Campus

Remember, once you develop an active audience, you won’t have to contribute as much.

How do I stay up-to-date with technologies and techniques? Twitter If you don’t download a desktop application, you’re doing it wrong. Follow conference #hashtags Blogs Mashable (Social Media) Higher Education Follow your peers! Take advantage of NCMPR resources slideshare

Twitter

If you don’t download a desktop application, you’re doing it wrong.

Follow conference #hashtags

Blogs

Mashable (Social Media)

Higher Education

Follow your peers!

Take advantage of NCMPR resources

slideshare

[email_address] www.facebook.com/geoffreypettifer @geoffpettifer [email_address] www.facebook.com/jessdandoy @jmd0519 [email_address] www.nicole-murray.com @_nikimurray_ Atlantic Cape Community College www.atlantic.edu www.facebook.com/atlanticcape @atlanticcape www.youtube.com/atlanticcape Butler County Community College www.bc3.edu www.facebook.com/bc3edu @bc3edu www.flickr.com/photos/bc3edu Bristol Community College www. BristolCC.edu www.facebook.com/bristolcommunitycollege @BristolCC www.flickr.com/bristolcomm