A Hands-on Look at Social Network Marketing Tools

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A Hands-on Look at Social Network Marketing Tools

  1. 1. Rules of the Road… <ul><li>Ask questions. </li></ul><ul><li>Interact during presentation (and conference!) </li></ul><ul><ul><li>Use hashtag #ncmpr to play along. </li></ul></ul><ul><ul><li>Leave questions and comments on D1 Facebook Page. </li></ul></ul><ul><li>Share your experiences. We’re still learning. </li></ul><ul><li>Yell at us if we start to monologue. </li></ul>(our presentation) (us)
  2. 2. What are we using…and why? <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Google Reader </li></ul><ul><li>Social Media News Releases </li></ul><ul><li>YouTube </li></ul><ul><li>MySpace </li></ul><ul><li>How do you measure ROI? </li></ul><ul><li>Set measurable objectives. </li></ul>
  3. 3. Do I need a social media policy? (Yes.) <ul><li>What should I delete/allow? </li></ul><ul><ul><li>Spammers/sellers, foul language </li></ul></ul><ul><ul><li>Facebook/College’s Terms of Service </li></ul></ul><ul><li>How do I get buy-in from administration? </li></ul><ul><ul><li>Social Media 101 presentations </li></ul></ul><ul><li>Should other groups on Campus have their own presence? </li></ul><ul><ul><li>Goals: Do they have a specialized message or audience? </li></ul></ul><ul><ul><li>Training: Do they know what they’re getting into? </li></ul></ul>
  4. 4. How do you have time for this? <ul><li>Social media is 24/7. </li></ul><ul><li>The conversation does not end when you leave work. </li></ul><ul><li>Share the workload </li></ul><ul><ul><li>Pros vs. cons </li></ul></ul><ul><li>Time management tools </li></ul><ul><ul><li>Widgets (Google calendar, Flickr) </li></ul></ul><ul><ul><li>Applications </li></ul></ul>
  5. 5. How do I monitor the conversation? <ul><li>Free vs. Paid </li></ul><ul><li>Twitter search </li></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>Integration with Google </li></ul></ul><ul><ul><li>One step further: twendz explores sentiment </li></ul></ul><ul><li>Google Alerts vs. Google Reader </li></ul><ul><ul><li>Search news and blogs </li></ul></ul><ul><li>Radian6, Cision </li></ul>
  6. 6. We use social media at our College, but how do we promote it? <ul><li>Integrate into general marketing campaign </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Create specialized promotion </li></ul><ul><ul><li>Social networking cards </li></ul></ul>
  7. 7. How do I increase interaction? <ul><li>Facebook insights: What do the peaks and valleys show us? </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><ul><li>Multimedia </li></ul></ul></ul><ul><ul><ul><li>Contests </li></ul></ul></ul><ul><ul><ul><li>Questions </li></ul></ul></ul><ul><ul><li>Style </li></ul></ul><ul><ul><ul><li>Write to engage, not inform. </li></ul></ul></ul><ul><ul><li>Timing </li></ul></ul><ul><ul><ul><li>When is your audience most likely to use the site? </li></ul></ul></ul>
  8. 8. What do I say? <ul><li>Create a calendar </li></ul><ul><li>Have daily/weekly mini-meetings </li></ul><ul><li>Cultivate champions on Campus </li></ul><ul><li>Remember, once you develop an active audience, you won’t have to contribute as much. </li></ul>
  9. 9. How do I stay up-to-date with technologies and techniques? <ul><li>Twitter </li></ul><ul><ul><li>If you don’t download a desktop application, you’re doing it wrong. </li></ul></ul><ul><ul><li>Follow conference #hashtags </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Mashable (Social Media) </li></ul></ul><ul><ul><li>Higher Education </li></ul></ul><ul><li>Follow your peers! </li></ul><ul><ul><li>Take advantage of NCMPR resources </li></ul></ul><ul><li>slideshare </li></ul>
  10. 10. [email_address] www.facebook.com/geoffreypettifer @geoffpettifer [email_address] www.facebook.com/jessdandoy @jmd0519 [email_address] www.nicole-murray.com @_nikimurray_ Atlantic Cape Community College www.atlantic.edu www.facebook.com/atlanticcape @atlanticcape www.youtube.com/atlanticcape Butler County Community College www.bc3.edu www.facebook.com/bc3edu @bc3edu www.flickr.com/photos/bc3edu Bristol Community College www. BristolCC.edu www.facebook.com/bristolcommunitycollege @BristolCC www.flickr.com/bristolcomm

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