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  • 1. Discussion & Analysis
    Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection
  • 2. What makes YouTube unique?
    Users are both consumers and creators of content
    It is “appointment television”
    It has social-networking capabilities
  • 3. Uses & Gratifications.
    Motivation
    Activity
    Affinity
  • 4. YouTube User Characteristics.
    Social Activities and Interpersonal Interaction
    Locus of Control
    Affinity
    Sensation Seeking
    Innovativeness
  • 5. Results.
    “Males who were socially active and used YouTube for purposes of entertainment, information seeking, social interaction, and to watch videos with others reported that they used YouTube more often than did their counterparts.”
  • 6. Ease of Use?
    YouTube makes videos easy to view, easy to upload and easy to embed
  • 7. Discuss.
    Why do you use YouTube?
  • 8. Credits.
    Dvorak, J. (August 2006). Missing the Point About YouTube. Retrieved from http://www.marketwatch.com/story/most-people-are-missing-the-point-about-youtube
    Haridakis, P. & Hanson, G. (June 2009). Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection. Journal of Broadcasting & Electronic Media.
    Jarboe, G. (2009, October 14). We Watch More YouTube Videos Than We Conduct Google Searches. Retrieved from http://blog.searchenginewatch.com/091014-202955
    Stafford, T, Staford, M., & Schkade, L. (Spring 2004). Determining Uses and Gratifications for the Internet. Retrieved from http://findarticles.com/p/articles/mi_qa3713/is_200404/ai_n9398988/
    Unknown. (April 2009). YouTube. New York Times. Retreived from http://topics.nytimes.com/top/news/business/companies/youtube/index.html