Social Media<br />What’s In It For Me?<br />03/23/2011<br />1<br />
03/23/2011<br />2<br />
What is the one word you think of when you hear<br />Social Media?<br />03/23/2011<br />3<br />
“Engage or die.”<br />Brian Solis,<br />“Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Mea...
03/23/2011<br />5<br />
03/23/2011<br />6<br />
03/23/2011<br />7<br />
03/23/2011<br />8<br />
February 2004<br /><ul><li>Mark Zuckerberg and friends launch Facebook
Harvard
December – 1,000,000</li></ul>03/23/2011<br />9<br />
People on Facebook<br /><ul><li>More than 600,000,000 people
500,000,000,000 minutes per month</li></ul>Activity on Facebook<br /><ul><li>Average user has 130 friends
Average user is connected to 60 pages, groups and events</li></ul>03/23/2011<br />10<br />
Global Reach<br /><ul><li>More than 70 translations
About 70% of users are outside the USA</li></ul>Platform<br /><ul><li>1,000,000 developers from more than 180 countries
More than 550,000 active applications</li></ul>Mobile<br /><ul><li>100,000,000 active users accessing Facebook w/their mob...
Mobile users are twice as active</li></ul>03/23/2011<br />11<br />
03/23/2011<br />12<br />14,143<br />
03/23/2011<br />13<br />
03/23/2011<br />14<br />
03/23/2011<br />15<br />
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03/23/2011<br />17<br />
03/23/2011<br />18<br />10,400,000 Views!<br />358,639 Subscribers!<br />
George Wright 2005 brand campaign budget--$50<br /><ul><li>The URL www.willitblend.com
A lab coat
McDonalds Happy Meal</li></ul>03/23/2011<br />19<br />
Here are some of the results…<br />- The Total Blender retail sales has grown 700%<br />- More than 118 million views<br /...
03/23/2011<br />21<br />
03/23/2011<br />22<br />
03/23/2011<br />23<br />
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03/23/2011<br />25<br />
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03/23/2011<br />29<br />
It’s about competition<br /><ul><li>In 2010, Foursquare grew from 175,000 to over 6,000,000 users (holy cow, 3400% growth!)
People checked in 381,576,305 times in 2010 </li></ul>03/23/2011<br />30<br />
03/23/2011<br />31<br />It’s about friends:<br /><ul><li>Where are they?
What are they doing?
Who’s hanging out?
What’s hot?
Recommendations?</li></li></ul><li>It’s about loyalty rewards & in-store visits<br />NEARBY<br />Check in and get $2.00 of...
03/23/2011<br />33<br />
03/23/2011<br />34<br />
03/23/2011<br />35<br />Real-time information<br />Powered by people<br />Share and discover<br />What’s happening...now?<...
03/23/2011<br />36<br /><ul><li>Snapshot:
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  • GR Tri_Social Media

    1. 1. Social Media<br />What’s In It For Me?<br />03/23/2011<br />1<br />
    2. 2. 03/23/2011<br />2<br />
    3. 3. What is the one word you think of when you hear<br />Social Media?<br />03/23/2011<br />3<br />
    4. 4. “Engage or die.”<br />Brian Solis,<br />“Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.”<br />03/23/2011<br />4<br />
    5. 5. 03/23/2011<br />5<br />
    6. 6. 03/23/2011<br />6<br />
    7. 7. 03/23/2011<br />7<br />
    8. 8. 03/23/2011<br />8<br />
    9. 9. February 2004<br /><ul><li>Mark Zuckerberg and friends launch Facebook
    10. 10. Harvard
    11. 11. December – 1,000,000</li></ul>03/23/2011<br />9<br />
    12. 12. People on Facebook<br /><ul><li>More than 600,000,000 people
    13. 13. 500,000,000,000 minutes per month</li></ul>Activity on Facebook<br /><ul><li>Average user has 130 friends
    14. 14. Average user is connected to 60 pages, groups and events</li></ul>03/23/2011<br />10<br />
    15. 15. Global Reach<br /><ul><li>More than 70 translations
    16. 16. About 70% of users are outside the USA</li></ul>Platform<br /><ul><li>1,000,000 developers from more than 180 countries
    17. 17. More than 550,000 active applications</li></ul>Mobile<br /><ul><li>100,000,000 active users accessing Facebook w/their mobile device
    18. 18. Mobile users are twice as active</li></ul>03/23/2011<br />11<br />
    19. 19. 03/23/2011<br />12<br />14,143<br />
    20. 20. 03/23/2011<br />13<br />
    21. 21. 03/23/2011<br />14<br />
    22. 22. 03/23/2011<br />15<br />
    23. 23. 03/23/2011<br />16<br />
    24. 24. 03/23/2011<br />17<br />
    25. 25. 03/23/2011<br />18<br />10,400,000 Views!<br />358,639 Subscribers!<br />
    26. 26. George Wright 2005 brand campaign budget--$50<br /><ul><li>The URL www.willitblend.com
    27. 27. A lab coat
    28. 28. McDonalds Happy Meal</li></ul>03/23/2011<br />19<br />
    29. 29. Here are some of the results…<br />- The Total Blender retail sales has grown 700%<br />- More than 118 million views<br />- National media coverage equivalent to millions in advertising<br />- Brand strength of consumer product has increased pull through in their commercial products<br />- The SEO value from videos drives traffic to their website<br />03/23/2011<br />20<br />
    30. 30. 03/23/2011<br />21<br />
    31. 31. 03/23/2011<br />22<br />
    32. 32. 03/23/2011<br />23<br />
    33. 33. 03/23/2011<br />24<br />
    34. 34. 03/23/2011<br />25<br />
    35. 35. 03/23/2011<br />26<br />
    36. 36. 03/23/2011<br />27<br />
    37. 37. 03/23/2011<br />28<br />
    38. 38. 03/23/2011<br />29<br />
    39. 39. It’s about competition<br /><ul><li>In 2010, Foursquare grew from 175,000 to over 6,000,000 users (holy cow, 3400% growth!)
    40. 40. People checked in 381,576,305 times in 2010 </li></ul>03/23/2011<br />30<br />
    41. 41. 03/23/2011<br />31<br />It’s about friends:<br /><ul><li>Where are they?
    42. 42. What are they doing?
    43. 43. Who’s hanging out?
    44. 44. What’s hot?
    45. 45. Recommendations?</li></li></ul><li>It’s about loyalty rewards & in-store visits<br />NEARBY<br />Check in and get $2.00 off your order; if you’re the mayor, your drink is on us!<br />03/23/2011<br />32<br />
    46. 46. 03/23/2011<br />33<br />
    47. 47. 03/23/2011<br />34<br />
    48. 48. 03/23/2011<br />35<br />Real-time information<br />Powered by people<br />Share and discover<br />What’s happening...now?<br />Viral<br />
    49. 49. 03/23/2011<br />36<br /><ul><li>Snapshot:
    50. 50. 175+ million registered users
    51. 51. Avg 460 thousand new accts per day
    52. 52. 120 million tweets are written per day
    53. 53. 1/1/2011 Japan set new record of 6,939 TPS wishing friends and followers a fond “Akemashiteomedetougozaimasu” (“Happy New Year!”)</li></li></ul><li>03/23/2011<br />37<br />
    54. 54. 03/23/2011<br />38<br />
    55. 55. 03/23/2011<br />39<br />16,195 People!<br />
    56. 56. What is trending?<br />03/23/2011<br />40<br />
    57. 57. “tsunami”<br />03/23/2011<br />41<br />
    58. 58. 03/23/2011<br />42<br />Blogs<br />
    59. 59. 03/23/2011<br />43<br />Become the ExpertPosition yourself and your company as the thought leader of your business.<br />Customer RelationshipsBlogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.<br />Media RelationsIt's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.<br />Internal CollaborationUse blogs as a workspace where project members keep each other updated without wasting time writing reports or searching the Outlook inbox.<br />
    60. 60. 03/23/2011<br />44<br />Knowledge ManagementBlogs works in two ways. First of all, they're an easy way for the readers to find information and resources they want or need. Second, blogs are a kind of "university light" for the blogger. Blogging is on-the-job learning.<br />RecruitmentIf you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.<br />Test ideas or productsPublish an idea and see if it generates interest. Does anyone link to you? What do they say?<br />Rank high in search enginesGoogle and other search engines reward sites that are updated often, that link to other sites and most importantly, that has many inbound links. <br />
    61. 61. Cynthia Gordon<br />Who is she?<br />03/23/2011<br />45<br />
    62. 62. 03/23/2011<br />46<br />1<br />350<br />7<br />24<br />
    63. 63. Questions?<br />03/23/2011<br />47<br />
    64. 64. Thank You!<br />03/23/2011<br />48<br />
    65. 65. Social Media<br />What’s In It For Me?<br />03/23/2011<br />49<br />
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