Nicole Jensenevent manager, social media geek firstname.lastname@example.org
What’s up? Social media general description Twitter Jargon The Brisbane scene Twestival Twitter tips facebook Presenting yourself online LinkedIn Your resume online Additional social media User-generated content Tips/Resources
The Buzz Word: Social Media Internet-based “many to many” communication. More involvement than traditional media. More conversation, less broadcasting. Highly accessible & immediate. Scalable publishing techniques. Transforming people from content consumers into content producers.
Twitter Microblogging! It’s awesome. Status updates. Short bursts of info. “What are you doing?” expandable Most popular social media for small business. Customer service or market research, Community or event management, Public or private, Corporate or personal,
Twitter Make friends Record your toaster Find a job or business usage partner Record business Volunteer projects activities (bakery example) Up-to-date information Report traffic incidents Discuss interests - #eventprofs Report wasp nests Competitions, score Events free stuff News Help finishing a presentation minutes before you go live
Twitter Jargon Tweet: an update of 140 characters Tweep: a Twitter user DM: private message between users Reply: public reply to a user’s tweet RT: retweet; copied, referenced tweet @: used to signal a user E.g. @e_d_g_e_w_a_r_e E.g. @nicolejensen
Brisbane Twitter User Brigade @BTUB (www.twitter.com/ BTUB) A social group for people in Brisbane who use Twitter. “Connecting the tweeps in BNE.” Following: 992 Followers: 1048 Updates: 225 Since: Feb 2008.
What We Tweet About Upcoming BTUB events. Announce event hashtags/codewords (#teaTUB, #BTUB). Promote other local events that may be of interest to the Brisbane community. Relevant news or points of interest. Live event tweets.
How We Measure Success Number of followers & Facebook group members. Engagement (hashtags, retweets). Event successes – attendance, follow up comments, photos. Local external interest from businesses, other organisations.
Brisbane Twestival Part of international Twitter-oriented charity events. 332 Twestivals have been run since Feb, all by 100% volunteers. Brisbane has run twice and raised over $9800 in total. Brisbane.Twestival.com @bnetwestival / #bnetwestival
Brisbane Twestival Local 11th Sept, 2009 at Joshua Levi Galleries Raised funds for Inspire Foundation (@inspire_aus). Sponsored by Mxit, Fresh Marketing & FreePetrol.com.au.
Brisbane Twestival Local Bands, art auction, burlesque, cupcakes, badge machine, food, drinks, live graffiti, comedy. Organised through Twitter, Facebook, e-mail, telephone, meetings in person.
How Twitter Was Used Announcements Recruit volunteers, sponsors, entertainment Special discounts on ticketing Share related links Share media interest Market research FAQ’s
A 3 Party App: Twtpoll.com rd To gauge members’ opinions. Very quick & easily shared. Tip? Don’t give an option of “no opinion.”
Tips for Twitter Starters Have the future in mind when thinking of your username. Avoid changing it. Fill out the profile. With a [real] picture and URL. Don’t follow too more than 50 people to start. You may look like a spammer otherwise. Know when to publicly/privately reply to someone. Follow local people. Follow interesting people. You can be picky. More tips at: http://bit.ly/5hmrK (my website)
facebook Can be used for professional use, but in the right way; transparently. Learn how to use privacy settings. Use factors for their intended use. E.g. Events for events, Profile for person, Page for organisation, etc. Get your own URL. Have a respectable picture. Pointless apps are the devil.
LinkedIn.com Your professional profile on the web. Controlled viewing – privacy ensured. Makes great search results for your name. Recommendations work like written references. Groups allow for knowledge share. Still relatively unused in Australia – you’ll appear to be ahead of the pack. VisualCV.com is a more creative option.
More Social Media Content Photography Vlogs YouTube, Qik, or Vimeo User-Generated Content Polls Videos Flickr group Forums Blogs Social Bookmarking Instant Messaging
5 Things I’ve Learnt Difficult to maintain many hubs – Twitter, facebook, www, Flickr, Google Calendar… Don’t overload. Blogs mundane to maintain; vlogs also. Need consistency in details. Located through retweets, web search, Twitter search & Facebook. Twitter hashtags now created by tweeps for individual events (or anything else!). Social media use has grown very quickly this year.
Final Tips Stay personal. It’s Mashable.com social media. TwiTip.com Strive for Lamebook.com consistency. Problogger.com Don’t update all with ChrisBrogan.com the same message simultaneously. LaurelPapworth.com Be careful. Keep profiles updated.