The Game Pitch

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This document was created for the purpose of assessment for BBus(Events) at Griffith University in 2011. ALL INFORMATION IS FICTIONAL.

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  •     USEFUL QUOTE? http://www3.griffith.edu.au/03/ertiki/tiki-read_article.php?articleId=27882
  • WHAT IS BUSINESS SUCCESS
  • The Game Pitch

    1. 1. The GameCreating business leaders of the future at Griffith University © Splash Productions, 2011
    2. 2. Overview• Current Situation• Mission & Vision• Operations• Benefits • Students • Griffith University Dept. of Tourism, Leisure, Hotel & Sport Management • Investors• Financials• Business Growth & Exit © Splash Productions, 2011
    3. 3. Splash Productions• Previous Griffith University graduates• Collective 40 years industry experience • QLD Hotels Convention 2010 • Australian Cancer Council Biggest Morning Tea 2011 © Splash Productions, 2011
    4. 4. Current Situation• Queensland Tourism Awards o Winner 2008, 2009, 2010 Tourism Education & Training award• Qantas National Tourism Awards o Winner 2010 Tourism Education & Training award• Close ties with the Centre for Tourism, Sport & Service Innovation Splash Productions, 2011
    5. 5. Current Situation• Lack of peer-to-peer networking opportunities o Considerable time spent getting to know assignment peers  Quality of work suffers o Little exploration of others experiences• Lack of professional networking opportunities• Lack of real-world connections • Little job support for graduates• Lack of industry engagement © Splash Productions, 2011
    6. 6. "Some of our past students are nowleaders in Queensland tourism & Ibelieve many of our present studentswill be the industrys future leaders." - Professor Kristine Toohey, Nov 2010 Head of Griffith University Department of Tourism, Leisure, Hotel & Sport Management © Splash Productions, 2011
    7. 7. Mission Statement networking,The Game aims to create an environment that enablesmentorship, leadership & mutualbenefit for members, investors & mentors. The Game will achieve thisthrough fostering a network of current & futureHSL professionals. © Splash Productions, 2011
    8. 8. VisionTo create a physical & virtual meeting place,which will provide a forum that enables the communication &networking of students with HSLprofessionals. We plan to achieve this through securing funding frominvestors, HSL departments & recruiting a portfolio ofinfluential HSL success stories. The long termgoal is to "franchise" this model into other HSL schools throughout the state. © Splash Productions, 2011
    9. 9. OperationsOffline Online • Fortnightly events attended by • Smart phone access in development industry leaders & past graduates • Jobs & career information • Dedicated common room at Griffith • Online community University, Nathan campus • Members’ area & blogs • Funding sourced through HSL Dept, • Webinar events industry specific sponsors & • Featured companies/employees Government • Specials, offers & deals © Splash Productions, 2011
    10. 10. Benefits• Peer & professional networking opportunities readily available• Previously, students networked through career expos, work experience & guest speakers o brings regular peer & professional networking to campus• Improved industry conditions for all • Connection with future partners, employees © Splash Productions, 2011
    11. 11. Students• Peer networking o Increased social cohesion & co-operation o Group assignments & study groups  increased willingness to work in groups  work better together  better quality learning o Shared knowledge & opportunities• Real-world connections o industry professionals o lecturers & tutors outside of class• Increased pride & psychological well-being• Work experience hours © Splash Productions, 2011
    12. 12. Department of Tourism, Leisure, Hotel& Sport Management• Improved reputation with industry & students (past, present, future) o marketable product• Improved staff & student work satisfaction o increased knowledge, social cohesion & co-operation  better planning of department courses  better quality of student work  innovations & student initiatives• Better relationships with industry professionals o guest speakers o improved lecturer knowledge base o professional input into course content Splash Productions, 2011
    13. 13. InvestorsPositive Branding Networking• Advertise & promote • Potential employees business / events • Volunteer base• Social return • Influential educators o Helping graduates • Other key industry figures• Business success • Market knowledge• Matured & expanded HSL industry• Future-thought © Splash Productions, 2011
    14. 14. Financials• Initial start up o $120 000 (incl. refurbishment & new equipment)• Running cost per annum o $205 000• 3 year contract• Major investor o $250 000• Minor investor o $120 000 © Splash Productions, 2011
    15. 15. Business Growth & Exit StrategyThe Future Exit Strategy • Recruitment of influential, • Encouragement of students to notable speakers & mentors become mentors • Full-time business partners & • Future Game investors managers continue use • Replication of The Game of existing partners & contacts model in other HSL depts • Modification of The Game throughout the state model to keep up with advances © Splash Productions, 2011
    16. 16. facebook.com/thegameGUContact Splash Productions @thegameGUChris Rose 0425 781 624Project Manager info@thegamegu.comJason Power 0435 654 741Operations Manager ops@thegamegu.comNicole Jensen 0478 254 888Marketing Manager marketing@thegamegu.comKirstie Chambers 0466 365 527Financial Manager finances@thegamegu.com © Splash Productions, 2011

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