Sony Computer Entertainment Australia Celebrate Success Event 2011

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This document was created for the purpose of assessment for BBus(Events) at Griffith University in 2011. ALL INFORMATION IS FICTIONAL.

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  • Sony Computer Entertainment Australia Celebrate Success Event 2011

    1. 1. Executive SummarySony Computer Entertainment Australia anticipates offeringforty-five (45) eligible employees, and their partners, theopportunity to partake in an incentive travel holiday withinthe parameters of Australia in the year 2011. In response tothis request, the following ideas are proposed to meet therequirements of Sony Computer Entertainment Australia’sproposal through integration, organisation and facilitation ofthe Distinctive Events Company.
    2. 2. Objectives To boost work quality & productivity among top performing employees, including in the areas of idea generation & implementation by 5% within 2 years. To encourage and motivate these employees to continue their much valued work in 2011 and beyond. To foster teamwork, collaboration & community among attendees and staff by a further 15% in 2012. To reward the top performing employees in each Australian department quarterly and annually.
    3. 3. Event Details proposedThe Sony Computer Entertainment Australia Celebrate Success EventDate/s: Option 1. 17th – 20th November, 2011 Option 2. 1st – 4th December, 2011Duration: 3 days, 2 nightsLocation/s: Option 1. Paradise Palms Resort and Country Club, Cairns. Option 2. Hayman Island Resort, Hayman Island, Great Barrier Reef.
    4. 4. Option 1Location: Cairns, Australia.Venue: Paradise Palms Resort and Country Club.
    5. 5. Associated Benefits - Cairns Climate – summer all year round. Wide variety of tours, activities and attractions;  Boat cruise, Bungy jump, Bush safari, Crocodile adventures, Diving, Helicopter tour, Hiking, Hot air ballooning, Snorkelling, Tandem sky-diving, White water rafting. Opportunity to experience a diverse array of cultures. Cairns offers accessibility to the Great Barrier Reef, Wet Tropics rainforest and the Australian Outback. Cairns has the natural combination of the Great Barrier Reef alongside tropical rainforests. Cairns is the heart of a diverse tropical region with varied landscapes.
    6. 6. Associated Benefits - Resort Secluded yet accessible and conveniently located. Exclusivity. Affordable. Resort offers price match guarantee. Eager to get on board with the event. Newly established venue. 2009. Operated by Vision Hotels and Resorts. Resort is a world-class destination. Resort offers a combination of sweeping fairways, snaking creeks, six lakes, narrow undulating greens and 94 bunkers. Surrounded by World Heritage-listed rainforest with views of the Coral Sea.
    7. 7. Limitations – Cairns and Resort  Distance.  Time constraints.  Surroundings.
    8. 8. Option 2Location: Hayman Island, Great Barrier Reef, Australia.Venue: Hayman Island Resort.
    9. 9. Associated Benefits – Hayman Island Total privacy and pristine environment. Accessible from major cities. Hayman Island is the epitome of tropical paradise. Hayman Island offers guests;  Bushwalks, tours of the nearby Great Barrier Reef, Cruises, helicopter tours etc.  Animal and bird watching  Canoeing  Kayaking  Shopping  Water skiing  Walking
    10. 10. Associated Benefits - Resort Consistently recognised as a world leader in resort excellence. Total privacy and pristine environment. Nestled in the spectacular Whitsunday Islands. Close to the Great Barrier Reef, off Australias north Queensland coast. Hayman Island is a unique, luxury resort, and is a member of the prestigious organisation, The Leading Hotels of the World.
    11. 11. Limitations – Resort and Island Costly. Not affordable. Accessibility. Limited activities.
    12. 12. AccommodationParadise Palms Resort and Country Club Delegates will be located within a block grouping. Delegate room rate options/ pricings;  Resort room = Flat rate $130 per night.  1 bedroom apartment = Flat rate $155 per night.  2 bedroom apartment = Flat rate $240 per night. Every 10th room booked will be FOC
    13. 13. Accommodation cont.Hayman Island Resort Delegates will be located within a block grouping. Every 10th room booked will also be FOC
    14. 14. Accommodation cont.ACCOMMODAT I O N 4+NIGHTS 1-3NIGHTS FESTIVESEASON Hayman Island 7 January 2011 - March 7 January 2011 - March 19 December 2011 - 9 January 2012 2012 2012Pool Room $466.00 $590.00 $649.00Retreat Room $536.00 $670.00 $737.00Pool Access Room $536.00 $670.00 $737.00Pool Deluxe Room $584.00 $730.00 $803.00Pool Suite $952.00 $1,190.00 $1,309.00Lagoon Room $632.00 $790.00 $869.00Lagoon Deluxe Room $680.00 $850.00 $935.00Lagoon Suite $952.00 $1,190.00 $1,309.00Beach Villa $1,590.00 $1,590.00 $1,749.00Beach House $2,960.00 $3,700.00 $4,070.001 Bedroom Penthouse $1,032.00 $1,290.00 $1,419.002 Bedroom Penthouse $1,832.00 $2,290.00 $2,519.00 http://www.hayman.com.au/wp-content/uploads/2011/03/room-rates-1112.pdf
    15. 15. Food and Beverage Full catering of three (3) meals and two (2) servings per day will be provided for all attendees. Menu TBC closer to the event date. Concluding gala awards dinner will be catered for appropriately. Local produce being seafood and tropical fruits recommended to be incorporated and or featured prominently within each of the daily menus. Costings, analysed through breakdown of the budget.
    16. 16. Dietary Requirements Paradise Palms Resort and Country Club and Hayman Island Resort will cater appropriately to any dietary requirements made evident before the commencement of the event. E.g.  Gluten free;  Lactose intolerant;  Dairy intolerant; and or  Wheat intolerant.
    17. 17. Transportation All delegates will arrange their own flights to the conference destination, so transport is not arranged by Distinctive Events. However, due to the fact that transfers between meeting spaces and activities are required some transportation arrangements will be handled by Distinctive Events.
    18. 18. Program Non – monetary tangible program Rewarding employees A memorable trip More likely to be remembered Schedule for 3 ½ days Short term programs – more effective Minimise the interfering situations
    19. 19. Program cont. Best employees of the year 2011 Recognised by head of the organisation Separated by different meal breaks Encourage people Attend all day without pressure Based on Seafood buffet The delegate’s motivation
    20. 20. Program cont. Employee’s lifestyle Many positive activities Participation toward the whole program Computer technician and game development Pressure and high concentration Full outdoor activities on day 2 and day 3 Enjoyable and free from mind pressure
    21. 21. Budget Sony Computer Entertainment Australia 2011 Celebrate Success Event Date of Event: November 2011 Venue: North QLD, Australia Expenditure budget spreadsheet prepared by N. Jensen, 2010Revenue Items Qty Cost TotalCapital 1 $150,000.00 $150,000.00Bank Interest 1 $50.00 $50.00Program EventsAuction Sales 10 $120.00 $1,200.00Raffle Ticket Sales 190 $5.00 $950.00DVD Sales 50 $19.95 $997.50 $3,147.50Sponsorship & DonationsSponsorship 1 $10,000.00 $10,000.00Audi Car Prize 1 $65,000.00 $65,000.00Auction Item Donations 10 $50.00 $500.00 $70,500.00Total Revenue $223,697.50
    22. 22. Budget cont.Expense Items Qty Cost TotalAdministrationCourier/Delivery 1 $1,000.00 $1,000.00Registration 45 $12.00 $540.00Invitations 45 $5.00 $225.00Credit Card Charges 1 $990.00 $990.00Bank Fees 1 $140.00 $140.00 $2,895.00StaffWages 3 $1,000.00 $3,000.00Volunteer care 10 $100.00 $1,000.00Interpreters 2 $450.00 $900.00Security 2 $500.00 $1,000.00 $5,900.00Accommodation1 Bedroom Apartment Accommodation 41 $540.00 $21,870.00Guest Speaker Accommodation (Free) 6 $0.00 $0.00Staff Accommodation 1 $0.00 $0.00Early Check-in 40 $20.00 $800.00 $22,670.00
    23. 23. Budget cont.Hire Qty Cost TotalVenue Hire 1 $2,500.00 $2,500.00Tables, Chairs, Equipment Hire 1 $3,965.00 $3,965.00Venue Private Function Surcharge 1 $1,200.00 $1,200.00Cleaning 2 $100.00 $200.00 $7,865.00ThemingIntroduction and Welcoming 1 $1,828.00 $1,828.00Gala Dinner Theming 1 $5,796.50 $5,796.50Red Carpet Hire 1 $160.00 $160.00Menus and Placecards 1 $150.00 $150.00Floral Table Centrepieces 10 $75.00 $750.00 $8,684.50CateringBreakfasts 90 $120.00 $10,800.00Morning Teas 90 $42.00 $3,780.00Lunches 90 $210.00 $18,900.00Afternoon Teas 90 $42.00 $3,780.00Dinners 90 $140.00 $12,600.00Cocktail Party 90 $97.00 $8,730.00Gala Dinner & Canapes 90 $77.00 $6,930.00 $65,520.00
    24. 24. Budget cont.Transport Qty Cost TotalAirport Return Transfers 45 $35.00 $1,575.00Partner Program Transfers 20 $12.00 $240.00Activity Transfers 45 $20.00 $900.00 $2,715.00Entertainment and Guest SpeakersGifts and Prizes 45 $3.58 $161.10Tote Bags 90 $2.00 $180.00Guest Speaker Care 6 $500.00 $3,000.00Music and Entertainment 3 $180.00 $540.00 $3,881.10ActivitiesCairns city tour 30 $0.00 $0.00AJ Hackett Bungy Jump 20 $139.00 $2,780.00White water rafting 20 $74.00 $1,480.00Horse riding 35 $18.00 $630.00Golf 40 $10.00 $400.00Spa treatments 55 $0.00 $0.00Port Douglas Reef Snorkelling 30 $67.00 $2,010.00Kayaking 30 $35.00 $1,050.00Kuranda train, village, sky rail 25 $111.00 $2,775.00Cairns air reef flight 25 $220.00 $5,500.00Cooking classes 15 $0.00 $0.00Green Island boat cruise 25 $42.00 $1,050.00Business Icon workshop 30 $0.00 $0.00Hot air balloon rides 25 $225.00 $5,625.00 $23,300.00
    25. 25. Budget cont.Revenue Items Sub-Total $223,697.50Expense Items Sub-Total $116,440.60Management Fee 1 $17,466.09 $17,466.09Contingency Allowance - 10% 1 $11,644.06 $11,644.06 $29,110.15Total Expenses $145,550.75Total Profit/Loss $78,146.75
    26. 26. Staffing arrangementCore Staff: • Lauren Knaggs • Kim Jones • Nicole Jensen • Volunteer task force
    27. 27. The Incentive Event In a successful incentive travel programme, the programme should prove to be self-liquidating, Distinctive Events will ensure this. Sony Computer Entertainment Australia will incur initial costs however, these costs will be rectified through increased sales, decreased employee absenteeism, increased employee morale, etc, the benefits to the Sony Computer Entertainment Australia will exceed the costs of running the event.
    28. 28. Conclusion The Sony Computer Entertainment Australia Celebrate Success Event is integral to the continual development and further progression of the company’s success. Distinctive Events believes that it has proposed an unforgettable, adaptable, highly customised travel program that will motivate, elevate and inspire attendees and Sony Australia to further greatness.
    29. 29. Contact DetailsDistinctive EventsOffice Ph: 3893 4567Mobile: 0458 771 345Address: Suite 2.14 175 Charlotte Street Milton, Qld, 4064

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