BTUB for Interactive Minds
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BTUB for Interactive Minds



My presentation for Brisbane Interactive Minds about BTUB. May 2009.

My presentation for Brisbane Interactive Minds about BTUB. May 2009.



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  • Interest from businesses, non-Twitter users.
  • Focus more on “Brisbane” rather than “Twitter”

BTUB for Interactive Minds BTUB for Interactive Minds Presentation Transcript

  • Your Logo here It’s so hot right now! Nicole Jensen Volunteer Event Manager Brisbane Twitter Underground Brigade
  • Your Logo here Our Twitter Account  Account:@BTUB ( BTUB)  Bio: BTUB is a social group for people in Brisbane who use Twitter. “Connecting the tweeps in BNE.”  Following: 687  Followers: 735  Updates: 169  Since: Feb 2008.
  • Your Logo here Who We’re Trying To Reach  Anyone interested in meeting new tweeps in Brisbane and South East QLD  People who attend our events  People who may be interested in attending future events  People interested in future sponsorship (e.g. venues).
  • Your Logo here What We Tweet About  Upcoming BTUB events  Announce event hashtags (#steakTUB, #teaTUB, #BTUB)  Promote other local events that may be of interest to the Brisbane community  Relevant news or points of interest  Live event tweets.
  • Your Logo here 5 Things We’ve Learnt  Membership has grown unbelievably quickly in 2009  Followers found us by RT’s, Twitter search & Facebook  Hashtags now created by members for individual events  Difficult to maintain information hubs – Twitter, FB group, www, Flickr, Google Calendar – multiple admins required  Large groups need consistency in event details.
  • Your Logo here How We Measure Success  Engagement (hashtags, DM’s, RT’s)  Event successes – attendance, follow up comments, photos  Local external interest from businesses, other organisations  Number of followers & Facebook group members.
  • Your Logo here My Favourite Twitter Related Tool  To gauge members’ opinions  Very quick & easily shared  Tip? Don’t give an option of “no opinion.”
  • Your Logo here Future Twitter Plans  To engage with Brisbane community more  Sponsorship has been discussed among members as a possibility  Increase followers via offline means  Perhaps a connection with Social Media Club Brisbane (@SMCB) to inform general public on Twitter.
  • Your Logo here BTUB Elsewhere      Gcal: