Transcript of "What kind of media institution might distribute your"
What kind of media institution might distribute your media product and why? Nicole Herring
What is a institution?• An institution is a company that disperses a media product for audience consumption.• The media product , in this case a film, would normally go to a cinema either nationally or globally which would then come out on DVD and be sold in shops/online.• A Production company is involved in producing the physical production of the film. The production company can be responsible for raising funding or may have a link with a larger company who funds the film. Our film, Flash has been made by me and my group; EPILSON Productions - a production company.• If we were to distribute our film we would need to create a link with a distribution company who will help release our film to the public.
Working Title• Working Title Films is a British film production company which is based in London.• The company was founded by Tim Bevan and Sarah Radclyffe in 1983.• It produces feature films and several television productions including films starring comic actor Rowan Atkinson.
Working Title• In 2004 the company made a profit of £17.8 million. Universal Studios owns 67% of the company.• Here is a list of films produced by Working Title:• Bridget Jones Diary and Four Weddings and A Funeral are two of the most popular successes of the company.
Working Title• Working Title has promoted many actors/actresses that were born in England such as Keira Knightley, Simon Pegg, Hugh Grant, Colin Firth.• Also films like Bridget Jones Diary have been filmed in locations in England such as London.
Paramount Pictures Corporation• Paramount Pictures Corporation is a film and television production/distribution company.• It is ranked as one of the largest movie studios.• Paramount is the fifth oldest existing film studio in the world.• The head quarters are in Hollywood but it serves world wide.• Paramount Pictures is a member of the Motion Picture Association of America.
Paramount Pictures Corporation• Some of Paramount’s greatest films are Titanic, Forrest Gump, Iron Man, Shrek and Paranormal Activity.• Shrek has led to more Shrek films as well as Paranormal Activity and the Transformers Trilogy.• Titanic was the 2nd high grossing film of all time.
Paramount Pictures Corporation• Paramount has joined with many companies over the years such as, Marvel, Nickelodeon and DreamWorks.• For example they joined with Marvel to produce Iron man and other superhero movies.
Working Title & Paramount• Out of these two companies Working Title is more likely to be interested in distributing our film. The reasons I believe this, is our film has British actors/actresses and is filmed in England which many films in Working Title were created in England with British actors/actresses. This would keep them interested as this is what their company is mostly known for and what has made it successful.• Working Title is a small but successful distribution company that works with many other companies (big and small) to distribute/produce films, which means they will have many links to get the product out. However smaller distribution companies tend to be unable to provide the huge cash return which is why the film is given small or no budgets.• Working Title has produced hardly any thriller films. This is a great advantage for our film as there is a huge market gap for a thriller film. Explaining this to the company could potentially interest them even more into distributing our film as it could increase their brand identity. Where as if we tried to interest Paramount it would be much harder as it’s a huge distribution company that will have very many links to other companies such as large cinema groups, distributing on TV and DVD. Also Paramount would be unsuitable to distribute our film Flash as we have a zero budget and Paramount distribute high scale films such as Paranormal Activity .
Is your film going to appeal to UK audiences only? Or does it have a wider appeal? Why? Why not?• The film is set in the UK and has British characters in. This allows the UK audience to be able to relate to them and the situation.• However our film can appeal to a wider audience as any country/culture can enjoy and understand it. The film is in English so any countries who speak English will be able to watch it. The thriller genre is very popular worldwide which suggests that it will appeal to anyone globally. Thriller films such as Taken have been very successful in other countries like USA. Our film doesn’t have much culture in it so other cultures will be able to understand whats going on.
Possible marketing strategies, release strategies and exhibition options.• Working Title has links to big major companies that all have a good reputation.• Huge companies would be more likely to create a trailer and place on TV or YouTube to give the audience to grab their attention and draw them in to come and see the film. Advertising on the most popular channels on TV is also a very good way of letting people know about the film and will reach a wider range of ages, cultures and personalities. Billboards are quite a popular choice to let people know about the film as they can be placed all around the UK from the sides of buses and bus stops to shopping centres. Another marketing strategy is magazines. Adverts can take up a full A4 page or even possibly two. The advert can be placed in all different types of magazines to attract certain ages/people. Overall huge companies advertise hugely so people will know about the film and to get a good rating in the public eye to attract them.• Our target audience has a high consumption of Internet and TV. We could use this to our advantage by producing a trailer and using information to sell our film. Advertising on sports channel and gaming sites would be a good way to target our audience and attract them.
Pros and Cons of self distribution• Cons: • Pros:• Can be a full time job in itself • Can retain full control and as it can be very time rights over your film which will consuming chasing buyers allow you to chose where you and sales and filling in film will be shown paperwork • You dont have to give a cut of• Difficult for people to see the the money made from any film sales of your film to a distributor• Not as big audience • Guaranteed opening• Need to be very legally savvy and make sure youre not • Simplicity signing away rights to your • 100% of box office income film thatll prevent you from • No need to hire expensive showing it elsewhere publicists