SunCast A conceptual design by  Nicole Fernandez Stanford University, Spring 2010 CS377v - Creating Health Habits habits.s...
SunCast <ul><li>Persuasive Purpose </li></ul><ul><ul><li>-  To motivate people to apply sunscreen daily in order to preven...
User Description <ul><ul><li>Stanford University Women’s Swimming Team </li></ul></ul><ul><ul><li>Characteristics: </li></...
A Day in Kelley Hug’s Life Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   After pr...
Prototype of SunCast <ul><ul><li>SunCast sends out bi-weekly emails to remind users to apply sunscreen </li></ul></ul><ul>...
Features/Functionality <ul><ul><li>User enters in email and zip code to start receiving weekly forecasts </li></ul></ul><u...
Theoretical Justifications <ul><ul><li>Sequence – Habit is attached to an existing habit (getting ready in the morning, br...
Plans for User Testing <ul><ul><li>Approach Stanford University Women’s Swimming team and recruit people interested in the...
Shortcomings of Design <ul><ul><li>Not every person has a daily morning routine that they can add this habit onto </li></u...
Expansion - What else is possible? <ul><ul><li>Give users options to how often they receive reminder emails </li></ul></ul...
Next Steps in Design Process <ul><ul><li>Create automated system to send out emails with forecasts and reminders </li></ul...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Evaluation of Design Project How we...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Evaluation continued… How well coul...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Additional Comments: Overall remark...
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Sunscreen conceptual design

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  • I like the idea of putting the sunscreen close to toothpaste - can you somehow tie them together? how do you keep them together in the long run?
    I also like the idea of giving weather updates - besides just weather, it'd be good to know more info, relevant to sunscreen. is it going to be a strong sunny day? if yes, how much sunscreen should i be using? think about how you can tie in weather with sunscreen in an effective way.
    I wonder if you can combine these two very different ideas in a coherent manner. At this point, my hunch is that you should just give it a shot - you'll learn a ton!
    good luck
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  • The focus on swimmers is excellent. I've been around a lot of master's swimmers, and their skin shows the wear.

    You've made good use of the template to create a solid concept in a short time.

    You've already identified what I think is the weakest part of the concept: the emails. I don't think they will serve as effective triggers.

    How long will this intervention last? Or does it run the entire season?

    How about dropping the email reminders and instead see if you can get people to trigger themselves via the start page on their browser? This may not work, but at least it's something no other project is doing.

    The start page could either trigger people to put on sunscreen -- right now! or the same page could be a way to log that you've used sunscreen in the last 24 hours. It could give stats on others doing the same (or not).

    I know this changes your concept a lot, but I'm looking to how we, as a class, can learn something new in this project. And my view is that many projects are trying email as a trigger. And all of them have the same problem: It's not naturally a hot trigger.

    I think you could downplay the weather aspect. It plays a motivational role, and I don't think motivation is lacking for this target group. They need a trigger and simplicity mostly, I'd say.

    Happy to respond me if you want it
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Sunscreen conceptual design

  1. 1. SunCast A conceptual design by Nicole Fernandez Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To influence at least 5 people to apply sunscreen daily using mobile or social technology. S M T W T F S
  2. 2. SunCast <ul><li>Persuasive Purpose </li></ul><ul><ul><li>- To motivate people to apply sunscreen daily in order to prevent </li></ul></ul><ul><ul><li>harmful exposure to UVA and UVB rays. </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu <ul><li>Industrial Design </li></ul>
  3. 3. User Description <ul><ul><li>Stanford University Women’s Swimming Team </li></ul></ul><ul><ul><li>Characteristics: </li></ul></ul><ul><ul><li>- Exposed to the sun for long periods of time </li></ul></ul><ul><ul><li>everyday </li></ul></ul><ul><ul><li>- Concerned </li></ul></ul><ul><ul><li>about health </li></ul></ul><ul><ul><li>and fitness </li></ul></ul><ul><ul><li>- Ages 18-22 </li></ul></ul><ul><ul><li>- Regular email </li></ul></ul><ul><ul><li>users </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  4. 4. A Day in Kelley Hug’s Life Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu After practice she rinses off and heads to class. While in class, she checks her email and notices the 8-day weather forecast sent from SunCast. This helps her plan her outdoor activities for the rest of the week and reminds her to apply sunscreen everyday. Kelley heads back to her room before her afternoon swimming practice to relax and apply sunscreen again since she had washed it off earlier. Kelley wakes up at 6am to get ready for her morning swimming practice. She performs her normal routine of brushing her teeth and getting dressed before leaving. Kelley notices the sunscreen bottle placed next to her toothpaste and remembers to apply some to her face before she leaves. She goes to Avery Aquatic Center and practices along with her team for 2 hours under the morning sun. At practice, Kelley is exposed to the strongest UV rays of the day.
  5. 5. Prototype of SunCast <ul><ul><li>SunCast sends out bi-weekly emails to remind users to apply sunscreen </li></ul></ul><ul><ul><li>The email also provides users with a visual graphic for the week’s forecast </li></ul></ul><ul><ul><li>A short paragraph below the graphic explains some of the harmful effects of prolonged sun exposure and motivates users to apply sunscreen everyday </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Sign up for weather forecasts and reminders to apply sunscreen Email: Zip Code: 94305 [email_address]
  6. 6. Features/Functionality <ul><ul><li>User enters in email and zip code to start receiving weekly forecasts </li></ul></ul><ul><ul><li>After sign-up, users are given a bottle of sunscreen and told to place it next to the toiletries they use everyday in the morning. </li></ul></ul><ul><ul><li>Every Sunday, users receive an email with the forecast for the upcoming week. </li></ul></ul><ul><ul><li>Every Thursday, users receive an email with the forecast for the upcoming weekend. </li></ul></ul><ul><ul><li>Each email reminds users to apply sunscreen everyday </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  7. 7. Theoretical Justifications <ul><ul><li>Sequence – Habit is attached to an existing habit (getting ready in the morning, brushing teeth, etc) </li></ul></ul><ul><ul><li>Lightest Touch – Two emails a week is non-intrusive and reminds the user to apply sunscreen daily </li></ul></ul><ul><ul><li>Motivation – Email is accompanied with a weather forecast. Users will want to see the forecast out of curiosity and to help plan outdoor activities. </li></ul></ul><ul><ul><li>Ability is increased since the sunscreen is provided freely. </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  8. 8. Plans for User Testing <ul><ul><li>Approach Stanford University Women’s Swimming team and recruit people interested in the study (at least 5 people). </li></ul></ul><ul><ul><li>Pass out free sunscreen and send out emails to each person. </li></ul></ul><ul><ul><li>After a week, perform follow-up survey asking how often they applied sunscreen. </li></ul></ul><ul><ul><li>Further user testing would first include students active in maintaining their health (i.e. students who frequent the gym) and would later include all students. </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  9. 9. Shortcomings of Design <ul><ul><li>Not every person has a daily morning routine that they can add this habit onto </li></ul></ul><ul><ul><li>People will forget to apply sunscreen since they do not have a daily reminder </li></ul></ul><ul><ul><li>People will forget to place sunscreen next to their toiletries </li></ul></ul><ul><ul><li>Forecast email may not remind users to apply sunscreen since it may be seen as unconnected </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  10. 10. Expansion - What else is possible? <ul><ul><li>Give users options to how often they receive reminder emails </li></ul></ul><ul><ul><li>Reporting system so users can keep track more easily how often they have applied sunscreen </li></ul></ul><ul><ul><li>After users report their habit for a week, they’ll receive a number or percentage that signifies how much they’ve reduced their risk to skin cancer </li></ul></ul><ul><ul><li>Add functionality to allow users to update their friends on their sunscreen use through Facebook or Twitter </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  11. 11. Next Steps in Design Process <ul><ul><li>Create automated system to send out emails with forecasts and reminders </li></ul></ul><ul><ul><li>User test with the women’s swimming team </li></ul></ul><ul><ul><li>Get feedback from users to improve emails </li></ul></ul>Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  12. 12. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  13. 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  14. 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here
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