Nicole Cathcart has case studies and projects from work with several companies including ExxonMobil, Thompson Media Group, Bioworld, Sheshunoff Information Services, The Performance Institute, and Personal, Inc. Her work includes creating dashboards, launching blogs and social media campaigns, developing strategies to increase online reach and revenue, managing SEO and SEM programs, and more. Through her efforts, she helped companies add thousands of followers on social media, increase conversion and transaction rates, and grow revenues in the double or triple digits.

1. Here’s the work.
(all about the work. The work. The WORK. The work.)
Case studies & Projects of Nicole Cathcart

2. ExxonMobil
Fuels,
Lubricants
and
Special7es
• Crea%on
of
unified
dashboard
• Quick
view
of
progress
to
budget
by
red,
yellow,
green
status
• One
click
to
deep
dive
numbers
and
commentary

3. Thompson
Media
Group
LLC,
parent
of
Thompson
Publishing,
Sheshunoff
Informa7on
Services,
AHCMedia,
BioWorld,
The
Performance
Ins7tute,
ASMI
• Launched
5
companies
blogs
• Added
45,000
visitors
to
overall
online
reach
• Centralized
and
managed
strategy
and
messaging
for
TwiEer,
Facebook
and
LinkedIn
• Added
over
5,000
followers
to
10
company
TwiEer
accounts

4. Bioworld
• Re-­‐launched
‘freemeium’
site
in
late
2010,
including
mobile
app
• Developed
social
media
strategy,
guidelines
and
partnership
with
editorial
for
successful
execu%on
• Added
over
6,000
twiEer
followers
in
3
years
• Most
success
Thompson
Media
Group
publica%on
in
2010-­‐2012,
with
25%
revenue
growth
in
site
licenses
and
11%
growth
in
single
subscrip%ons

5. Sheshunoff
Informa7on
Services
Through
management
of
SEO
program,
SEM
program,
external
media,
social
media
and
email
channels
for
Sheshunoff.com:
• 9.86%
increase
in
conversion
rate
• 350.78%
increase
in
transac%ons
• 293%
increase
in
revenue
and
4,853%
increase
in
paid
search
revenue

6. InnoGOV
for
The
Performance
Ins7tute
• InnoGOV
created
as
a
series
of
free
and
paid
forums,
plus
blog
,
video
and
social
media
channels
at
the
beginning
of
Obama’s
first
term.
• Secured
FedNewsRadio
as
media
partner,
including
free
on-­‐air
spots
• Secured
IBM
as
a
sponsor
• Hundreds
of
aEendees
to
free
online
events,
prior
to
promo%on,
thanks
to
social
media
and
thousands
of
twiEer
followers

7. Personal,
inc.
• Worked
with
director
to
create
a
fun,
easy
to
understand
video
concept
to
explain
new
product,
Fill
it
• Designed
omnibus
survey
ques%ons
for
market
research
• Created
page
design,
copy
and
tagline
for
campaign