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Nicole's Work
 

Nicole's Work

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A mini-portfolio

A mini-portfolio

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    Nicole's Work Nicole's Work Presentation Transcript

    • Here’s the work. (all about the work. The work. The WORK. The work.) Case studies & Projects of Nicole Cathcart
    • ExxonMobil  Fuels,  Lubricants  and   Special7es   •  Crea%on  of  unified  dashboard   •  Quick  view  of  progress  to  budget   by  red,  yellow,  green    status   •  One  click  to  deep  dive  numbers   and  commentary    
    • Thompson  Media  Group  LLC,  parent  of  Thompson  Publishing,  Sheshunoff  Informa7on  Services,  AHCMedia,   BioWorld,  The  Performance  Ins7tute,  ASMI   •  Launched  5  companies  blogs   •  Added  45,000  visitors  to  overall  online  reach   •  Centralized  and  managed  strategy  and  messaging  for  TwiEer,  Facebook  and  LinkedIn   •  Added  over  5,000  followers  to  10  company  TwiEer  accounts  
    • Bioworld   •  Re-­‐launched  ‘freemeium’  site  in  late  2010,  including  mobile  app   •  Developed  social  media  strategy,  guidelines  and  partnership  with   editorial  for  successful  execu%on   •  Added  over  6,000  twiEer  followers  in  3  years   •  Most  success  Thompson  Media  Group  publica%on  in  2010-­‐2012,  with   25%  revenue  growth  in  site  licenses  and  11%  growth  in  single   subscrip%ons  
    • Sheshunoff  Informa7on  Services   Through  management  of  SEO  program,  SEM  program,  external  media,  social  media  and  email  channels  for   Sheshunoff.com:   •  9.86%  increase  in  conversion  rate   •  350.78%  increase  in  transac%ons   •  293%  increase  in  revenue  and  4,853%  increase  in  paid  search  revenue    
    • InnoGOV  for  The  Performance  Ins7tute   •  InnoGOV  created  as  a  series  of  free  and  paid  forums,  plus  blog  ,   video  and  social  media  channels  at  the  beginning  of  Obama’s  first   term.   •  Secured  FedNewsRadio  as  media  partner,  including  free  on-­‐air   spots   •  Secured  IBM  as  a  sponsor   •  Hundreds  of  aEendees  to  free  online  events,  prior  to  promo%on,   thanks  to  social  media  and  thousands  of  twiEer  followers  
    • Personal,  inc.   •  Worked  with  director  to  create  a  fun,  easy  to   understand  video  concept  to  explain  new  product,   Fill  it   •  Designed  omnibus  survey  ques%ons  for  market   research   •  Created  page  design,  copy  and  tagline  for  campaign