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492 final presentation

  1. 1. Social Media Strategy Proposal Nicole Ensing
  2. 2. <ul><li>Business </li></ul><ul><ul><li>Dow Corning specializes in silicone, silicone-based technology and innovation, offering more than 7,000 products and services including adhesives, insulating materials and lubricants for aerospace, automotive, electrical and many other industries </li></ul></ul><ul><ul><li>The company offers its products to industries such as agriculture, cosmetics (toiletries), office equipment, architecture, electrical, oil and gas, art/art foundry, electronics, photonics, automotive, energy, polyurethane, aviation and aerospace, fashion and clothing, pressure sensitive, beauty and personal care, food and beverage, pulp and paper, chemical manufacturing, healthcare (medical), textiles and leather, coatings, household and transportation. </li></ul></ul>
  3. 3. <ul><li>Challenges </li></ul><ul><ul><li>Competitors: Bairnco Corporation, Clairant AG, Degussa AG and Formosa Plastics Corporation </li></ul></ul><ul><ul><li>Convincing people silicone can be used to their advantage and improve the world </li></ul></ul><ul><ul><li>Silicone is all around us and we need to use the best products </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Spread the word of Dow Corning to consumers and businesses </li></ul></ul><ul><ul><li>Improve social media traffic to sites such as Facebook and Twitter and create a blog to track progress and keep consumers up to date </li></ul></ul><ul><ul><li>Be number one in all search engine searches </li></ul></ul>
  4. 4. Social Media <ul><li>Facebook </li></ul><ul><ul><li>Create a Facebook page </li></ul></ul><ul><ul><li>Consumers can “become a fan” of your page </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Update Twitter more often </li></ul></ul><ul><ul><li>Follow others so they will follow you </li></ul></ul><ul><ul><li>Posts links referring back to Dow Corning on Twitter to boost SEO </li></ul></ul><ul><ul><li>Use sites such as Hootsuite to track what consumers are “Twittering” about brand </li></ul></ul>
  5. 5. Blogging <ul><ul><li>Create a blog to write about new products and services </li></ul></ul><ul><ul><li>Allows other to follow you more in depth than Twitter and can keep in better contact with consumers </li></ul></ul><ul><ul><li>Can posts pictures </li></ul></ul><ul><ul><li>Posts links on blog referring back to Dow Corning </li></ul></ul>
  6. 6. Search Engine Optimization <ul><ul><li>By using Facebook, Twitter, LinkedIn, Hootsuite, Blogger, and other social media sites, will increase the likelihood of Dow Corning appearing first in many searches on sites such as Google , Yahoo , MSN and Bing . </li></ul></ul><ul><ul><li>The goal is to get other key words to be associated with your brand such as “silicone”, “silicone technology”, and “green companies” </li></ul></ul>
  7. 7. Google Analytics <ul><ul><li>Google Analytics wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers </li></ul></ul><ul><ul><li>It’s free! </li></ul></ul><ul><ul><li>Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site </li></ul></ul><ul><ul><li>Make informed site design improvements, drive targeted traffic, and increase your conversions and profits </li></ul></ul>
  8. 8. Evaluation of Success <ul><ul><li>Success will be measured by: </li></ul></ul><ul><ul><ul><li>Using sites such as Hootsuite to track what people say on Twitter </li></ul></ul></ul><ul><ul><ul><li>Seeing how many “fans” there are on Facebook </li></ul></ul></ul><ul><ul><ul><li>Using Google Analytics </li></ul></ul></ul>
  9. 9. $$$ <ul><li>Budget </li></ul><ul><ul><li>$5,000 </li></ul></ul><ul><ul><ul><li>Most of the cost will come from labor – people working to create the sites and monitoring them </li></ul></ul></ul><ul><ul><ul><li>Very cost effective </li></ul></ul></ul><ul><ul><ul><li>Can create great success! </li></ul></ul></ul>
  10. 10. Time Line <ul><ul><li>12 week campaign </li></ul></ul><ul><ul><li>$10 an hour per person </li></ul></ul><ul><ul><li>2 people working on campaign </li></ul></ul><ul><ul><li>Approx. 20 hours a week </li></ul></ul><ul><li>$5,000 </li></ul><ul><li>No seasonality, campaign will be constant </li></ul>