Social Media for Researchers               #sotondiglit workshop                7th November 2012               Nicole Bea...
This workshop  • Define social media  • Why we use social media  • Social media in the context of the research    cycle  •...
This workshop  • Define social media  • Why we use social media  • Social media in the context of the research    cycle  •...
What is social media?  • Decide on a definition for social media in your    group  • Identify key terms#sotondiglit
Social media is…  • “Internet services where the online content is    generated by the users of the service.”             ...
This workshop  • Define social media  • Why we use social media  • Social media in the context of the research    cycle  •...
Why use social media?  • Identity  • Connection  • Sharing expertise#sotondiglit
Social media can…  • Expand your research network to increase    opportunities for    collaboration, employment, funding, ...
This workshop  • Define social media  • Why we use social media  • Social media in the context of the research    cycle  •...
How do you do it?   1. How do you make sense of your academic /      professional practice? i.e. what do you do?   2. How ...
Research cycle                               Identification               Dissemination    Knowledge       Creation       ...
Knowledge identification  • Sharing information with many networks    simultaneously and consistently will help to    iden...
Research cycle                               Identification               Dissemination    Knowledge       Creation       ...
Knowledge creation  • Utilizing and engaging multiple tools to create    knowledge and develop skill sets to manage    the...
Research cycle                               Identification               Dissemination    Knowledge       Creation       ...
Qualifying Knowledge  • Overcoming unknown hurdles of quality(REF for    current reference), which is in flux, and validat...
Research cycle                               Identification               Dissemination    Knowledge       Creation       ...
Knowledge dissemination  • Engaging with a range of social media tools and censoring    ideology, knowledge and content am...
This workshop  • Define social media  • Why we use social media  • Social media in the context of the research    cycle  •...
(Some) Social Media Tools  •   (Micro) Blogging  •   RSS  •   Social Bookmarking  •   Social Citation Sharing  •   Media S...
Private vs. Public#sotondiglit
(Micro)Blogging  •   Blogger  •   Plurk  •   Posterous  •   Tumblr  •   Twitter  •   Typepad  •   Wordpress  •   Yammer (U...
Using Twitter  • IN YOUR GROUP: 5 ways academics can use    Twitter  • BY YOURSELF: Your research in 140 characters  • IN ...
Blogging  • Regularly       – Become disciplined  • Informality       – Opportunites to explore different writing forms  •...
RSS  •   Google Alerts  •   Google Reader  •   Google Analytics  •   NetVibes  •   FeedDemon#sotondiglit
Wisdom of the crowds   Surowieck’s principles essential for wisdom of   crowds:   1. Independence       – Everyone’s worki...
Social bookmarking  •   delicious  •   Digg  •   diigo  •   Reddit  •   StumbleUpon  •   Pearltrees  •   PinBoard  •   Pin...
Wikipedia#sotondiglit
Social citation sharing  •   CiteULike  •   Connotea  •   Mendeley  •   Zotero  •   Bibsonomy  •   Google#sotondiglit
Media sharing  •   Listening Dashboards  •   SlideShare  •   YouTube  •   Vimeo  •   Scribd  •   Flickr  •   SoundCloud  •...
Collaborative working  • Who do you collaborate with at the moment?  • What collaborative tools do you use and for what   ...
Collaborative writing  •   Ning  •   Disqus  •   Dropbox  •   Zoho Office Suite  •   Etherpad:       – sync.in       – Pri...
Synchronous meetings  •   Eventbrite  •   Google+ Hangouts  •   Adobe Connect  •   Bamboo  •   BaseCamp  •   BigBlueButton...
Academic / professional networks  • What does your research network look like at the moment?  • Who are the weak ties?  • ...
Academic networks  •   Methodspace  •   Researchgate  •   #phdchat  •   Academia  •   LinkedIn  • Meetup  • Lanyrd#sotondi...
Content curation  •   Paper.li  •   Mural.ly  •   Netvibes  •   Storify  •   Scoop.it  •   PageFlakes  •   iGoogle#sotondi...
Open access  •   Open access journals  •   Figshare  •   Academia  •   Scribd  •   Eprints  •   Nanopublishing#sotondiglit
Using tags   There are some things to consider when using tags:  • Personal:       – Personal organisation / management of...
This workshop  • Define social media  • Why we use social media  • Social media in the context of the research    cycle  •...
Social media analytics  •   Personas  •   Tiny.ly – real time sharing and usage stats  •   Bit.ly  •   Ow.ly  •   Google A...
Digital professionalism   What not to share:  • Think of two things that you would share    about your research, and two t...
Ethical considerations  •   Intellectual Property  •   Copyright  •   Creative Commons Licensing  •   GNU General Public L...
Evaluating credibility  • Use citation metrics – e.g. Publish or Perish  • Use advice – e.g. Twitter Journalism  • Use net...
Social Media Card Game               Acknowledgements: Tim Davies. Originally from David Wilcox:                http://soc...
Social Media Research Cycle                       Card GameINSTRUCTIONS:1. Select some social media tools                 ...
Card Example  Group: Knowledge Dissemination  Tool: Twitter  Description: Twitter is a micro-blogging platform that provid...
Social Media for Researchers               #sotondiglit workshop                7th November 2012               Nicole Bea...
Strategy  • Aggregate  • Filter  • Connect                           -- Kastelle, 2010#sotondiglit
Filtering      Judgement                       Naive             Expert             Network    Based Filtering:           ...
Strategy   Aggregating       Filtering     Connecting                                   Synchronyous                      ...
Strategy  •    Team  •    Primary Goals  •    Measuring Success  •    Audiences  •    Current Conversation  •    Content  ...
This workshop  •   Define social media  •   Why we use social media  •   Social media in the context of the research cycle...
What we could do  • Raise awareness of range of tools and their    usefulness for different scenarios  • Examples of succe...
Get Involved   Email me nicoleebeale@gmail.com   Tweet me @nicoleebeale#sotondiglit
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Social media for researchers workshop 071112

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Social media for researchers workshop 071112

  1. 1. Social Media for Researchers #sotondiglit workshop 7th November 2012 Nicole Beale - @nicoleebeale#sotondiglit
  2. 2. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations#sotondiglit
  3. 3. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations • Spreading the word#sotondiglit
  4. 4. What is social media? • Decide on a definition for social media in your group • Identify key terms#sotondiglit
  5. 5. Social media is… • “Internet services where the online content is generated by the users of the service.” – Quinnell, 2012 • “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.” – Thronley, 2008#sotondiglit
  6. 6. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations#sotondiglit
  7. 7. Why use social media? • Identity • Connection • Sharing expertise#sotondiglit
  8. 8. Social media can… • Expand your research network to increase opportunities for collaboration, employment, funding, discussion and research • Access collective intelligence to become more knowledgeable about your own fields of research • Establish a reputation that demonstrates your expertise and the significance and relevance of your research • Practice your debating, discussion and thinking skills • To conduct research -- Gillaspy, 2012#sotondiglit
  9. 9. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations#sotondiglit
  10. 10. How do you do it? 1. How do you make sense of your academic / professional practice? i.e. what do you do? 2. How can social media support what you do? 3. How can social media disrupt what you do?#sotondiglit
  11. 11. Research cycle Identification Dissemination Knowledge Creation Quality Assurance#sotondiglit
  12. 12. Knowledge identification • Sharing information with many networks simultaneously and consistently will help to identify, manage and sort relevant knowledge – Audience – Wider dissemination – Many to many networks – Manage and organise – Quality of access for others -- Nelson, 2012#sotondiglit
  13. 13. Research cycle Identification Dissemination Knowledge Creation Quality Assurance#sotondiglit
  14. 14. Knowledge creation • Utilizing and engaging multiple tools to create knowledge and develop skill sets to manage the information that has been identified. – Gathering information for collaboration – Build something – Create original content – Use different networks -- Nelson, 2012#sotondiglit
  15. 15. Research cycle Identification Dissemination Knowledge Creation Quality Assurance#sotondiglit
  16. 16. Qualifying Knowledge • Overcoming unknown hurdles of quality(REF for current reference), which is in flux, and validating its use and quality for knowledge. – Ownership / Access – Authorship, social media footprint - expert? Publishing record? – What determines experts or measuring quality – Seeing comments then sharing that information – Integration and interaction between author and comments -- Nelson, 2012#sotondiglit
  17. 17. Research cycle Identification Dissemination Knowledge Creation Quality Assurance#sotondiglit
  18. 18. Knowledge dissemination • Engaging with a range of social media tools and censoring ideology, knowledge and content amongst a variety of audiences in and outside of academic institutions. – How you spread information and how it is framed. – How is knowledge discussed – legal considerations – Exchanging information in the social sphere. - anonymous sources. – Terms and conditions on the social networks – Who owns the content? – Blogging as a way of individualizing yourself – Branding / social media strategy -- Nelson, 2012#sotondiglit
  19. 19. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations#sotondiglit
  20. 20. (Some) Social Media Tools • (Micro) Blogging • RSS • Social Bookmarking • Social Citation Sharing • Media Sharing • Collaborative Writing • Synchronous Meetings • Academic Networks • Content Curation • Open Access#sotondiglit
  21. 21. Private vs. Public#sotondiglit
  22. 22. (Micro)Blogging • Blogger • Plurk • Posterous • Tumblr • Twitter • Typepad • Wordpress • Yammer (University of Southampton)#sotondiglit
  23. 23. Using Twitter • IN YOUR GROUP: 5 ways academics can use Twitter • BY YOURSELF: Your research in 140 characters • IN YOUR GROUP: Read out your research in 140 characters to your group. Any changes suggested?#sotondiglit
  24. 24. Blogging • Regularly – Become disciplined • Informality – Opportunites to explore different writing forms • Generality – Conveying complex information to non-specialists • Contexts – Risk (free)? – Shape ideas and formulate thoughts and concepts – Work in progress – Raw material for thesis/conference/journalpapers – Emphasis on personal experiences/perspectives/opinon – Quinnell, 2012#sotondiglit
  25. 25. RSS • Google Alerts • Google Reader • Google Analytics • NetVibes • FeedDemon#sotondiglit
  26. 26. Wisdom of the crowds Surowieck’s principles essential for wisdom of crowds: 1. Independence – Everyone’s working on their own project 2. Diversity – Drawn from a range of different backgrounds/disciplines 3. Decentralisation – Bringing people together who are funded and managed in different ways -- Surowieck, 2004#sotondiglit
  27. 27. Social bookmarking • delicious • Digg • diigo • Reddit • StumbleUpon • Pearltrees • PinBoard • Pinterest#sotondiglit
  28. 28. Wikipedia#sotondiglit
  29. 29. Social citation sharing • CiteULike • Connotea • Mendeley • Zotero • Bibsonomy • Google#sotondiglit
  30. 30. Media sharing • Listening Dashboards • SlideShare • YouTube • Vimeo • Scribd • Flickr • SoundCloud • AudioBoo • (Google Play / iTunes)#sotondiglit
  31. 31. Collaborative working • Who do you collaborate with at the moment? • What collaborative tools do you use and for what purpose? • How might social media tools improve your collaborative practice? • Are there any potential risks to using collaborative working tools in an academic/professional context? – Ethical/Legal? – Practical/Logistical? – Quality assurance? -- Gillaspy, 2012#sotondiglit
  32. 32. Collaborative writing • Ning • Disqus • Dropbox • Zoho Office Suite • Etherpad: – sync.in – PrimaryPad • Google Docs • Wikis (WikiMatrix Wiki Choice Wizard): – Wikispaces – MediaWiki – Wikia – PBWorks#sotondiglit
  33. 33. Synchronous meetings • Eventbrite • Google+ Hangouts • Adobe Connect • Bamboo • BaseCamp • BigBlueButton • Citrix GotoMeeting • DimDim • Elluminate • Huddle • Skype#sotondiglit
  34. 34. Academic / professional networks • What does your research network look like at the moment? • Who are the weak ties? • How do you want your network to expand? • Where are the greatest concentrations of people you want to talk to? • What value do you bring to the network? • What are the risks of using social networking tools (Ethical/Legal? Practical/Logistical? Quality assurance?) -- Gillaspy, 2012#sotondiglit
  35. 35. Academic networks • Methodspace • Researchgate • #phdchat • Academia • LinkedIn • Meetup • Lanyrd#sotondiglit
  36. 36. Content curation • Paper.li • Mural.ly • Netvibes • Storify • Scoop.it • PageFlakes • iGoogle#sotondiglit
  37. 37. Open access • Open access journals • Figshare • Academia • Scribd • Eprints • Nanopublishing#sotondiglit
  38. 38. Using tags There are some things to consider when using tags: • Personal: – Personal organisation / management of bookmarks, searchable tag list / cloud • Group: – Participatory / democratic knowledge base • Social: – Use as search engine, keyword / user search other user bookmarks, subscriptions / networks intrapersonal & interpersonal – Quinnell, 2012#sotondiglit
  39. 39. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations#sotondiglit
  40. 40. Social media analytics • Personas • Tiny.ly – real time sharing and usage stats • Bit.ly • Ow.ly • Google Analytics • Klout • TrustCloud • Twuffer • TweetStats#sotondiglit
  41. 41. Digital professionalism What not to share: • Think of two things that you would share about your research, and two things that you wouldn’t share about your research. • Discuss in the group why you made these decisions.#sotondiglit
  42. 42. Ethical considerations • Intellectual Property • Copyright • Creative Commons Licensing • GNU General Public License#sotondiglit
  43. 43. Evaluating credibility • Use citation metrics – e.g. Publish or Perish • Use advice – e.g. Twitter Journalism • Use network curated content – e.g. Public Insight Network#sotondiglit
  44. 44. Social Media Card Game Acknowledgements: Tim Davies. Originally from David Wilcox: http://socialmedia.wikispaces.com/Communications+game#sotondiglit
  45. 45. Social Media Research Cycle Card GameINSTRUCTIONS:1. Select some social media tools Identification2. For each tool:• Write a description of the tool.• Write questions to help the Dissemination Knowledge Creation player think about opportunities/problems with this tool.• Give the tool a cost score from Quality Assurance 1 to 5. Explain that score.#sotondiglit
  46. 46. Card Example Group: Knowledge Dissemination Tool: Twitter Description: Twitter is a micro-blogging platform that provides a way to share news, resources and information quickly and easily in short profile updates. Q: Do you have the time required to update this platform on a regular basis? Are you going to share enough content to make your profile attractive to other users? Score: 3/5 Score justification: Requires regular use. Need to collect followers. Requires reading and sharing of other users’ content to achieve full advantage.#sotondiglit
  47. 47. Social Media for Researchers #sotondiglit workshop 7th November 2012 Nicole Beale - @nicoleebeale#sotondiglit
  48. 48. Strategy • Aggregate • Filter • Connect -- Kastelle, 2010#sotondiglit
  49. 49. Filtering Judgement Naive Expert Network Based Filtering: Amount of information Mechanical Heuristic Algorithmic Filtering: -- Kastelle, 2010#sotondiglit
  50. 50. Strategy Aggregating Filtering Connecting Synchronyous Social Meetings RSS Bookmarking Collaborative Writing Social Academic Citation Content Networks Sharing Curation#sotondiglit
  51. 51. Strategy • Team • Primary Goals • Measuring Success • Audiences • Current Conversation • Content • Name and Design – Branding, Affiliation • Evaluation (timeline, realign) -- Research Impact Project, KMb Unit, University of York, 2012 Social Media Governance – social media policy database, including some universities.#sotondiglit
  52. 52. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Designing a strategy – Finding and filtering; Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations • Spreading the word#sotondiglit
  53. 53. What we could do • Raise awareness of range of tools and their usefulness for different scenarios • Examples of successful use and good practice • Guidelines for training, enabling informed decision making • Standards for and advice on curation and preservation. -- University of Bath, The Connected Researcher project#sotondiglit
  54. 54. Get Involved Email me nicoleebeale@gmail.com Tweet me @nicoleebeale#sotondiglit

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