Fueling the Future of Digital Marketing

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. - Rupert Murdoch 1.0 Clients in a 2.0 World

Fueling the Future of Digital Marketing Trends to watch. Work that inspires. Powered by Adobe. Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd. @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia 16 February 2009 | Commercial in Confidence 1.0 Clients in a 2.0 World

We live in an era of exponential change… Click on this image to watch a video clip in Quicktime >> Source: http://shifthappens.wikispaces.com/ WATCH ENTIRE VIDEO: http://www.youtube.com/watch?v=zAxv115dONo

And, exponential creativity

Changes happen overnight: Facebook shifts from social media to broadcast media LINK: http://www.facebok.com

Change is hard. 10 companies that make it look easy. 1.0 Clients in a 2.0 World

1. EA Games embraces its critics on YouTube WATCH VIDEO: http://www.youtube.com/watch?v=FZ1st1Vw2kY&watch_response

2. Obama’s most powerful campaign tool: his ‘unofficial’ tribe WATCH VIDEO: http://www.youtube.com/watch?v=jjXyqcx-mYY

And, the Great Schlep led Obama to win the Florida vote LINK: http://www.thegreatschlep.com

3. NBC/News’ Hulu.com is accelerating TV/online convergence LINK: http://www.hulu.com

4. Amazon’s Kindle has catapulted e-books WATCH VIDEO: http://www.oprah.com/media/20081024_tows_kindle

5. Rexona moves from brand marketing to content marketing LINK: http://www.greatestathlete.com.au

6. J&J shifts from a destination to syndication LINK: http://www.babycenter.com.au/

7. Coke creates video ads, not TV ads LINK: http://creativezone.eyeblaster.com/#ItemName=Coke%20Video%20Wall

8. Nike puts consumers to work powering personalisation LINK: http://nikeid.nike.com and http://www.nike.com/nikeos/p/nikesoccer

9. Stride Gum’s ‘Dancing Matt,’ a 90M+ YouTube hit LINKS: http://www.youtube.com/watch?v=zlfKdbWwruY and http://www.wherethehellismatt.com

10. Pepsi masters all of the above with refresheverything.com LINK: http://www.refresheverything.com and http://creativezone.eyeblaster.com

The iPhone - a mobile game changer WATCH VIDEO: http://www.youtube.com/watch?v=A3MfQIswl3k

‘You Suck at Photoshop,’ created by Adobe’s fans WATCH VIDEO: http://www.youtube.com/watch?v=U_X5uR7VC4M

It goes without saying that every example shown today was powered by Adobe. 1.0 Clients in a 2.0 World

Questions? 1.0 Clients in a 2.0 World

Contact » Nicole Still Digital Strategist Drink Digital Pty Ltd nicole.still@drinkdigital.com +61 401 812 624 Skype: nicole.still » Or, find me on Facebook, Linked In or Twitter

Meet Nicole Still, Digital Strategist » 12+ years experience in the digital space as a publisher, client and agency on 2 continents: U.S. and Australia, (but with a traditional media heritage). » 3 of the world’s largest » 2 of the world’s largest » She has worked with 4 of Australia’s largest advertising agencies… integrated media companies … advertisers… A Publicis Company A Time Warner Company A Microsoft Company A News Limited Company

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Fueling the Future of Digital Marketing

by Nicole Still on Apr 03, 2009

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Fueling the Future of Digital Marketing — Presentation Transcript