The world is changing
                      very fast.
                      Big will not beat small
                     ...
Fueling the Future of
            Digital Marketing
            Trends to watch. Work that inspires. Powered by Adobe.

  ...
We live in an era of exponential change…

       Click on this
   image to watch a
       video clip in
      Quicktime >>...
And, exponential creativity
Changes happen overnight: Facebook shifts from social media to broadcast media




                             LINK: http...
Change is hard.
                    10 companies that make it look easy.




1.0 Clients in a 2.0 World
1. EA Games embraces its critics on YouTube




       WATCH VIDEO: http://www.youtube.com/watch?v=FZ1st1Vw2kY&watch_respo...
2. Obama’s most powerful campaign tool: his ‘unofficial’ tribe




               WATCH VIDEO: http://www.youtube.com/watc...
And, the Great Schlep led Obama to win the Florida vote




                     LINK: http://www.thegreatschlep.com
3. NBC/News’ Hulu.com is accelerating TV/online convergence




                      LINK: http://www.hulu.com
4. Amazon’s Kindle has catapulted e-books




           WATCH VIDEO: http://www.oprah.com/media/20081024_tows_kindle
5. Rexona moves from brand marketing to content marketing




                   LINK: http://www.greatestathlete.com.au
6. J&J shifts from a destination to syndication




                  LINK: http://www.babycenter.com.au/
7. Coke creates video ads, not TV ads




        LINK: http://creativezone.eyeblaster.com/#ItemName=Coke%20Video%20Wall
8. Nike puts consumers to work powering personalisation




           LINK: http://nikeid.nike.com and http://www.nike.co...
9. Stride Gum’s ‘Dancing Matt,’ a 90M+ YouTube hit




      LINKS: http://www.youtube.com/watch?v=zlfKdbWwruY and http://...
10. Pepsi masters all of the above with refresheverything.com




          LINK: http://www.refresheverything.com and htt...
The iPhone - a mobile game changer




           WATCH VIDEO: http://www.youtube.com/watch?v=A3MfQIswl3k
‘You Suck at Photoshop,’ created by Adobe’s fans




             WATCH VIDEO: http://www.youtube.com/watch?v=U_X5uR7VC4M
It goes without saying
                    that every example
                    shown today was
                    powe...
Questions?




1.0 Clients in a 2.0 World
Contact

» Nicole Still
  Digital Strategist
  Drink Digital Pty Ltd
  nicole.still@drinkdigital.com
  +61 401 812 624
  S...
Meet Nicole Still, Digital Strategist
» 12+ years experience in the digital space as a publisher, client and agency on 2
 ...
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Fueling the Future of Digital Marketing

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Digital trends to watch. Digital work that inspires. Powered by Adobe.

Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.

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Fueling the Future of Digital Marketing

  1. 1. The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. - Rupert Murdoch 1.0 Clients in a 2.0 World
  2. 2. Fueling the Future of Digital Marketing Trends to watch. Work that inspires. Powered by Adobe. Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd. @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia 16 February 2009 | Commercial in Confidence 1.0 Clients in a 2.0 World
  3. 3. We live in an era of exponential change… Click on this image to watch a video clip in Quicktime >> Source: http://shifthappens.wikispaces.com/ WATCH ENTIRE VIDEO: http://www.youtube.com/watch?v=zAxv115dONo
  4. 4. And, exponential creativity
  5. 5. Changes happen overnight: Facebook shifts from social media to broadcast media LINK: http://www.facebok.com
  6. 6. Change is hard. 10 companies that make it look easy. 1.0 Clients in a 2.0 World
  7. 7. 1. EA Games embraces its critics on YouTube WATCH VIDEO: http://www.youtube.com/watch?v=FZ1st1Vw2kY&watch_response
  8. 8. 2. Obama’s most powerful campaign tool: his ‘unofficial’ tribe WATCH VIDEO: http://www.youtube.com/watch?v=jjXyqcx-mYY
  9. 9. And, the Great Schlep led Obama to win the Florida vote LINK: http://www.thegreatschlep.com
  10. 10. 3. NBC/News’ Hulu.com is accelerating TV/online convergence LINK: http://www.hulu.com
  11. 11. 4. Amazon’s Kindle has catapulted e-books WATCH VIDEO: http://www.oprah.com/media/20081024_tows_kindle
  12. 12. 5. Rexona moves from brand marketing to content marketing LINK: http://www.greatestathlete.com.au
  13. 13. 6. J&J shifts from a destination to syndication LINK: http://www.babycenter.com.au/
  14. 14. 7. Coke creates video ads, not TV ads LINK: http://creativezone.eyeblaster.com/#ItemName=Coke%20Video%20Wall
  15. 15. 8. Nike puts consumers to work powering personalisation LINK: http://nikeid.nike.com and http://www.nike.com/nikeos/p/nikesoccer
  16. 16. 9. Stride Gum’s ‘Dancing Matt,’ a 90M+ YouTube hit LINKS: http://www.youtube.com/watch?v=zlfKdbWwruY and http://www.wherethehellismatt.com
  17. 17. 10. Pepsi masters all of the above with refresheverything.com LINK: http://www.refresheverything.com and http://creativezone.eyeblaster.com
  18. 18. The iPhone - a mobile game changer WATCH VIDEO: http://www.youtube.com/watch?v=A3MfQIswl3k
  19. 19. ‘You Suck at Photoshop,’ created by Adobe’s fans WATCH VIDEO: http://www.youtube.com/watch?v=U_X5uR7VC4M
  20. 20. It goes without saying that every example shown today was powered by Adobe. 1.0 Clients in a 2.0 World
  21. 21. Questions? 1.0 Clients in a 2.0 World
  22. 22. Contact » Nicole Still Digital Strategist Drink Digital Pty Ltd nicole.still@drinkdigital.com +61 401 812 624 Skype: nicole.still » Or, find me on Facebook, Linked In or Twitter
  23. 23. Meet Nicole Still, Digital Strategist » 12+ years experience in the digital space as a publisher, client and agency on 2 continents: U.S. and Australia, (but with a traditional media heritage). » 3 of the world’s largest » 2 of the world’s largest » She has worked with 4 of Australia’s largest advertising agencies… integrated media companies … advertisers… A Publicis Company A Time Warner Company A Microsoft Company A News Limited Company

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