How to Optimise Your Website in a Web 2.0 World and Leverage Social Media RedDot Customer Day 2008 Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd. 20 October 2008 | Commercial in Confidence [10 TIPS]

Anyone under 30 assumes their life is public, unless they opt to make it private. Anyone over 30 assumes their life is private, unless they opt to make it public.

Nic’s Facebook page – thanks to her students

www.lynxeffect.com.au then and now

Did you know? 5 social media facts everyone should know

1. Six of Australia’s top 10 sites are social media sites No. 7 MySpace No. 4 eBay No. 9 Wikipedia No. 6 YouTube Source: comScore Networks, July 2008 No. 5 Facebook No. 10 Blogger

No. 7 MySpace

2. eBay is Australia’s largest automotive site Double the Unique’s of Drive.com.au 5 x the time spent on the site than CARSguide.com.au Twice the reach than carsales.com.au 3 x more page views than Trading Post

3. If Facebook were a country… … it would be the 10 th largest in the world with 132M+ people. Source: comScore Networks, July 2008; Did You Know 2.0 (youtube.com)

… it would be the 10 th largest in the world with 132M+ people.

4. 1 in 3 US online retailers invest in Facebook Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593

5. YouTube is the No. 2 search engine in the US Source: comScore Networks, Extended Search Query Report, August 2008

So, what?

Social media is driving a decline of brand sites Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593

Facebook is consuming consumers

Social media strategies strengthen SEO

10 Tips Simple ways you can integrate social media to optimise your website

#1 Don’t ban Facebook

#2 Use your CMS to manage content

#3 Integrate Facebook into your site

#4 Create RSS widgets for syndication

#5 Install ‘inclusive’ social media toolbars

#6 Host site video on YouTube

#7 Leverage Flickr.com Ability to arrange page viewing options 3 Options per photo Available upon rollover ‘ Top 5’ Gallery live rotation of most voted photos & ability to select to view

#8 Tap into the blogosphere for free search traffic Source: www.summergames.lenovo.com

Fantastic fodder for search engines

#9 Start caring about mobile

#10 Ask: Is it better than the real thing?

Or, can you create an unique community for your passionate followers?

Share photos and tips (using Flickr and Wikipedia)

First, Dell Ideastorm – a Web 2.0 community

Then, Dell’s ‘social media for small business’ page on Facebook

Questions? Nicole Still Digital Strategist Drink Digital Pty Ltd [email_address] 0401 812 624 Skype: nicole.still Or, find me on Linked In, Twitter or Facebook.

Nicole Still Digital Strategist Drink Digital Pty Ltd [email_address] 0401 812 624 Skype: nicole.still

Or, find me on Linked In, Twitter or Facebook.

Appendix

50%+ Australians online visit social media sites/month