Mobile Enterprise                                                                                   Market Trends         ...
AgendaMobile Enterprise Market TrendsMobile Enterprise SoftwareOverviewMobile Device ManagementMobile Application Manageme...
Key Mobile Enterprise Trends© IDC                          May-12   3
Key Factors That will Determine the  Future of Mobile Enterprise• End-user usage and company support ofemployee-liable dev...
Mobile Enterprise Deployments          Current Stage of Mobility by Mobile Applications DeployedSource: IDCs Mobile Enterp...
Worldwide Mobile Phone Forecast (M)                                                                              5.7%     ...
Worldwide Smartphone Forecast (M)                                                                                 11.0%   ...
Worldwide Smartphone Forecast by OS   600                                                             Android   500       ...
Worldwide Business Use SmartphoneForecast by OS (M) – Employee Liable    120                                              ...
Worldwide Business Use SmartphoneForecast by OS (M) – Corporate Liable     60                                             ...
Nearly 91% of all Developers Writing toOnly 3 or Fewer Operating Systems                      Number of OSs Developers Pla...
HTML5 Interest Soars                                                  Interest in Application Development by Device       ...
Rise in Developers Building Business Apps          Number of Developers currently developing/plan to %        develop Busi...
Continued Rise in Business Apps         Consumer versus Business                                    Business Applications ...
Consumer Devices Are Already Majority in the    Enterprise                              Employee-Owned Devices            ...
Employee-liable Devices Even Larger Influence throughForecast Period                                                     2...
Mobile Enterprise SolutionsPartner EcoSystem        Software growth stems        Mobile Operators        from large ISVs a...
Tablet Trends in the Enterprise                                   • Tablets initially thought to be                       ...
Tablet Adoption               Where is your organization with respect to tablet deployment?45%40%35%30%25%20%15%10%5%0%   ...
Challenges with Tablets in the Enterprise• Must be ready to adopt as an employee-liable device   • Need to have MDM and mo...
Mobile Enterprise Software© IDC                        May-12   21
Key Worldwide Mobile Enterprise Software Markets$M      3,000        2,500     2010                  2015        2,000    ...
WW Mobile Enterprise Application Platform Market(MEAP) Trends & Analysis• Much improved growth in2010 & 2011• Pent-up dema...
Worldwide Mobile Enterprise ApplicationPlatform Revenue by Region    $M  2000                     26.0% CAGR – WW Growth  ...
Mobile Security CAGR by Category 2010-2015 (%)         Total Mobile Security CAGR for 2010-2015 is 35.4%45.0%40.0%35.0%30....
Worldwide Mobile Device Management EnterpriseRevenue by Region        $M    900                     32.0% CAGR – WW Growth...
MDM Represents Core:However New Functions Emerging• Application management• Advanced security functionality (authenticatio...
Customer Segmentation for MDM andMobile SecurityGOOD ENOUGH   • Typically Exchange Active Sync is adequate security and MD...
Key Components of Mobile ApplicationManagement (MAM)• Granular management, security and corporate policy control ofapplica...
Why is MAM Important?• Large numbers of employee-liable devices entering into theenterprise• App Explosion – consumer now,...
Mobile Enterprise App Stores• Allows IT better control and management of applicationdistribution and employee use• Enterpr...
Mobile Cloud© IDC          May-12   32
The Distributed Worker is Mission Critical  1.3 Billion Mobile Workers Worldwide by the End of 2015  SaaS-based Approach...
Extending Enterprise Cloud Apps toMobile Devices   N=600                           Nearly two-thirds of organizations pla...
Developers interested in connecting apps to cloud/web services                                                  Public ver...
Distributed Workforce and Cloud EnhanceOpportunity with Some Challenges                       • Cloud-based business apps ...
The IT Challenge in Managing Mobility• Growing mobile working patternsbecome the norm•   Consumerization of IT is explodin...
Contact Stephen Drake IDC Program VP Mobility & Telecom sdrake@idc.com© IDC                 May-12   38
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Impact 2012 presentation 04 29-12_Steve Drake

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Mobile Presentation by Steve Drake IDC. I co-presented with Steve during the IBM IMPACT conference as part of the business partner event.

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Impact 2012 presentation 04 29-12_Steve Drake

  1. 1. Mobile Enterprise Market Trends Stephen Drake, Program VP, Mobility & Telecom sdrake@idc.comApril 29, 2012Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
  2. 2. AgendaMobile Enterprise Market TrendsMobile Enterprise SoftwareOverviewMobile Device ManagementMobile Application Management& Enterprise App StoresMobile CloudQ&A© IDC May-12 2
  3. 3. Key Mobile Enterprise Trends© IDC May-12 3
  4. 4. Key Factors That will Determine the Future of Mobile Enterprise• End-user usage and company support ofemployee-liable devices will have the largestimpact on the mobile enterprise• The explosion of consumer applications willdrive demand for enterprise mobileapplications• Cloud computing is a game changer for themobile enterprise• Tablets significance in the enterprise willpeak across key verticals and in certainscenarios replace laptops• Mobile’s influence in developing nations overthe next 5 years, represent meaningful mobilebusiness opportunities © IDC May-12 4
  5. 5. Mobile Enterprise Deployments Current Stage of Mobility by Mobile Applications DeployedSource: IDCs Mobile Enterprise Software Survey, 2011 © IDC May-12 5
  6. 6. Worldwide Mobile Phone Forecast (M) 5.7% 6.4% 6.9% 7.2% 8.2% 11.7% 18.7% -1.5% GROWTHSource: IDC, March 2012 © IDC May-12 6
  7. 7. Worldwide Smartphone Forecast (M) 11.0% 13.4% 15.2% 21.4% 33.5% 62.2% 75.7% GROWTH 15.0%Source: IDC March 2012 © IDC May-12 7
  8. 8. Worldwide Smartphone Forecast by OS 600 Android 500 BlackBerry OS 400 iOS 300 Linux 200 Symbian 100 Windows Mobile/Windows 0 Phone 2011 2012 2013 2014 2015 2016Source: IDC March 2012 © IDC Source:/Notes: May-12 8
  9. 9. Worldwide Business Use SmartphoneForecast by OS (M) – Employee Liable 120 Android 100 BlackBerry OS 80 iOS 60 Windows Mobile/Windows 40 Phone Others 20 0 2011 2012 2013 2014 2015 2016Source: Appcelerator and IDCs Mobile Enterprise Developer Survey, 1Q12 © IDC May-12 9
  10. 10. Worldwide Business Use SmartphoneForecast by OS (M) – Corporate Liable 60 Android 50 BlackBerry OS 40 iOS 30 Windows Mobile/Windows 20 Phone Others 10 0 2011 2012 2013 2014 2015 2016Source: Appcelerator and IDCs Mobile Enterprise Developer Survey, 1Q12 © IDC May-12 10
  11. 11. Nearly 91% of all Developers Writing toOnly 3 or Fewer Operating Systems Number of OSs Developers Plan to Write To 1Q12 Less than 2 Operating 4 or more Systems 9.3% 10.1% 2 2 3 Operating Less than 2 3 Operating Systems Systems 4 or More 56.4% 24.2%Source: Appcelerator and IDCs Mobile Enterprise Developer Survey, 1Q12 © IDC May-12 11
  12. 12. HTML5 Interest Soars Interest in Application Development by Device iPhone (iOS) (n =1844) iPad Tablets (iOS) (n =1820) Android Phone (n =1850) HTML5 Mobile Web Apps (n=1766) Android Tablets (not including Nook & Kindle Fire) (n = 1801) Ice Cream sandwich tablets (n = 1694) Windows 8 Tablets (n 1700) Windows Phone 7 Phones (n = 1713) Nook or Kindle Fire (n =1664) Nokia Lumia (n = 1627) Ultrabooks (n = 1621) BlackBerry Phones (n=1694) non-tablet smartphone, or pc type devices (n = 1632) HTML 5 Right Behind iOS and BlackBerry PlayBook (tablet) (n = 1636) Android Phone – webOS Tablets (n =1631) Ahead of Android webOS Phones (i.e. Palm Pre/Pixi) (n = 1626) Tablets Symbian Phones (n= 1638) Very interested Somewhat interested Not at all interestedSource: Appcelerator and IDCs Mobile Enterprise Developer Survey, 1Q12 © IDC May-12 12
  13. 13. Rise in Developers Building Business Apps Number of Developers currently developing/plan to % develop Business Apps over the next three months50.045.040.035.030.025.020.015.010.0 5.0 0.0 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 Source: Appcelerator and IDCs Mobile Enterprise Developer Survey, 1Q12© IDC May-12 13
  14. 14. Continued Rise in Business Apps Consumer versus Business Business Applications continue to Applications gain traction! Types of Applications Being Developed in the Next Three Months • Nearly 81% plan to write to 2 or 3 OS’s, for business apps 29.3% 43.1% • Next 3 months, developers plan to develop: • Field Service, Data Collection, & Forms Apps (46.8%) • Productivity Apps (43.9%) • Business Intelligence Apps (34.9%) • Nearly 39% plan to write apps for a private enterprise app store 4Q10 1Q12 Consumer Apps Business Apps Source: Appcelerator and IDCs Mobile Enterprise Developer Survey, 1Q12© IDC May-12 14
  15. 15. Consumer Devices Are Already Majority in the Enterprise Employee-Owned Devices (vs. Company-Owned Devices) Used to Access Business Applications 2012 55%Source: IDC April 2012 © IDC May-12 15
  16. 16. Employee-liable Devices Even Larger Influence throughForecast Period 2016 Corporate-liable 44% Employee-liable devices Corporate-liable devices Employee-liable 56% Source: IDC April 2012© IDC May-12 16
  17. 17. Mobile Enterprise SolutionsPartner EcoSystem Software growth stems Mobile Operators from large ISVs and mobile Focused on MEAP & pure-plays Managed Mobility Pushing Mobile Prof. Services key in Enterprise Solutions - enterprise for planning not just HW and implementation© IDC May-12 17
  18. 18. Tablet Trends in the Enterprise • Tablets initially thought to be consumer-focused, are transforming the enterprise • Specific applications emerge for Tablets • Key verticals taking on Tablets including Financial Services, Healthcare, Manufacturing, Retail, Government, Education, etc. • Across targeted use cases, Tablet lands as key replacement for laptop© IDC Source:/Notes: May-12 18
  19. 19. Tablet Adoption Where is your organization with respect to tablet deployment?45%40%35%30%25%20%15%10%5%0% Have deployed tablets to employees Are considering deploying tablets to Have no plans to deploy tablets to employees employees Source: IDC Survey Administered to GDS CIO US Summit Attendees. March, 2011 n= 40© IDC May-12 19
  20. 20. Challenges with Tablets in the Enterprise• Must be ready to adopt as an employee-liable device • Need to have MDM and mobile security solutions in place• Smaller storage and limited file support creates someaccess challenges• Decisions to be made on replacement cycles based onhw and sw updates• Buy First Frenzy can put pressure on LOB and ITorganization• New data plans are likely required • Need to balance a third device and roaming requiring additional policies and new solutions (ex. MiFi)© IDC Source:/Notes: May-12 20
  21. 21. Mobile Enterprise Software© IDC May-12 21
  22. 22. Key Worldwide Mobile Enterprise Software Markets$M 3,000 2,500 2010 2015 2,000 1,500 1,000 500 250 0 MDM Mobile Security MEAP© IDC May-12 22
  23. 23. WW Mobile Enterprise Application Platform Market(MEAP) Trends & Analysis• Much improved growth in2010 & 2011• Pent-up demand for MEAPplayers• Cloud-based and HTML5Transforming MEAP• SAP & Sybase Good M&AExample• IBM Acquisition of Worklight• Mobile Operators Stepping UpParticipation© IDC Source:/Notes: May-12 23
  24. 24. Worldwide Mobile Enterprise ApplicationPlatform Revenue by Region $M 2000 26.0% CAGR – WW Growth 1500 Americas 1000 EMEA Asia/Pacific 500 0 2010 2011 2012 2013 2014 2015© IDC May-12 24
  25. 25. Mobile Security CAGR by Category 2010-2015 (%) Total Mobile Security CAGR for 2010-2015 is 35.4%45.0%40.0%35.0%30.0%25.0%20.0%15.0%10.0% 5.0% 0.0% Mobile VPN Mobile Security & Mobile Threat Mobile Identity & Mobile Information Vulnerability Management Access Management Protection & Control Management Source: Worldwide Mobile Security 2011–2015 Forecast and Analysis, IDC # 227360, March 2011© IDC May-12 25
  26. 26. Worldwide Mobile Device Management EnterpriseRevenue by Region $M 900 32.0% CAGR – WW Growth 800 700 600 500 Americas EMEA 400 Asia/Pacific 300 200 100 0 2010 2011 2012 2013 2014 2015© IDC May-12 26
  27. 27. MDM Represents Core:However New Functions Emerging• Application management• Advanced security functionality (authentication andauthorization management, device posture)• Real-time cost control – tying closer to managedmobility• Enterprise App Stores© IDC Source:/Notes: May-12 27
  28. 28. Customer Segmentation for MDM andMobile SecurityGOOD ENOUGH • Typically Exchange Active Sync is adequate security and MDM • In the past, company likely was doing nothing • Not initially interested in spending on MDMSENSITIVE DATA • These companies are concerned that their data is sensitive enough to explore MDM and Mobile Security • Driven by self-imposed regulations rather than by government or industry regulationsREGULATED INDUSTRIES • Demand MDM and Mobile Security at the point of deployment • Government regulations require a heightened level of policy, compliance and security/management© IDC Source:/Notes: May-12 28
  29. 29. Key Components of Mobile ApplicationManagement (MAM)• Granular management, security and corporate policy control ofapplications and content • Enforce or restrict user authentication and encryption per application • Enable data storage, offline access, document sharing, copy/paste• Application deployment & provisioning• Revoke, force update, DLP on specific content• Remote data/application wipe• App Risk Management*• Block Malicious Apps through VPN*© IDC Source:/Notes: May-12 29
  30. 30. Why is MAM Important?• Large numbers of employee-liable devices entering into theenterprise• App Explosion – consumer now, enterprise coming• Safeguard your organization from litigation• Keep employees happy• New Security Risks Begin at the App Level • DLP – iCloud, Sky Drive, Box, etc. • Risky Apps – “Android Market is a Cesspool of Malicious Code” • VPN Intrusion• MAM enhances the value of MDM© IDC Source:/Notes: May-12 30
  31. 31. Mobile Enterprise App Stores• Allows IT better control and management of applicationdistribution and employee use• Enterprises today deploying 10’s of apps – this number is expectedto grow• Consumer app store not appropriate for business use• Customized application delivery and management based on end-user segmentation• Enhanced, single purpose user experience for employee oncluttered phone• Simplified start-ups and updates as well as notifications of newapps and content, etc.• Company-branded app store© IDC Source:/Notes: May-12 31
  32. 32. Mobile Cloud© IDC May-12 32
  33. 33. The Distributed Worker is Mission Critical  1.3 Billion Mobile Workers Worldwide by the End of 2015  SaaS-based Approach gains traction  The Consumerization of IT Employee-liable users infiltrate enterprise 33© IDC May-12
  34. 34. Extending Enterprise Cloud Apps toMobile Devices  N=600 Nearly two-thirds of organizations plan to or already have deployed a mobile cloud offering 5.8% 6.7% 28.8% 8.3% 16.7% 37.7% Dont know Done Pilot, but, No Plans for additional rollout Started Large Deployment No plans for any deployment Plan to Deploy Apps Done Pilot, and will roll out large scale deployment© IDC May-12 34
  35. 35. Developers interested in connecting apps to cloud/web services Public versus Private Cloud Q. Do you plan to connect any of your mobile apps this year to a public or private cloud/web service? No 14% Yes - Private cloud/web service (eg: CMS, CRM, Storage, DB) 25% Both Private and Public cloud/web Yes - Public services cloud/web 46% service (eg: OAuth, Facebook, Yahoo YQL) 15%N = 1,836Source: Appcelerator and IDCs Mobile Enterprise Developer Survey, 3Q11 © IDC May-12 35
  36. 36. Distributed Workforce and Cloud EnhanceOpportunity with Some Challenges • Cloud-based business apps serve customers needs to get key data access to the distributed workforce • Extends the distributed worker platform as a driver for enhanced partner growth • Provides new revenue streams, and more service time • Drives an overall better experience for customers • Enterprise Challenges include • Security/data sensitivity concerns • In some instances, organizations prefer certain applications to be on premise • Software ownership and customization© IDC May-12 36
  37. 37. The IT Challenge in Managing Mobility• Growing mobile working patternsbecome the norm• Consumerization of IT is exploding • Remote Endpoint Management and Security comes to the forefront•Distributed Worker now strategicacross organizations • IT increasingly seeks progressive offerings in the delivery of distributed worker solutions•Mobility in the Cloud grows inprominence creates new challengesas well as opportunities © IDC May-12 37
  38. 38. Contact Stephen Drake IDC Program VP Mobility & Telecom sdrake@idc.com© IDC May-12 38

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