© 2013 IBM CorporationA Strategic Guide to Enterprise MobilityDirk NicolDirector – Practitioner Outreach and MobileDevelop...
22 © 2013 IBM CorporationPlease NoteIBM’s statements regarding its plans, directions, and intent are subject to changeor w...
33 © 2013 IBM CorporationAgenda• Elements of a Mobile Strategy• Mobile opportunities and challenges• Mobile transformation...
44 © 2013 IBM CorporationIntroducing the Mobile Enterprise• The next era of computing• Builds on previous era’s• Fundament...
55 © 2013 IBM CorporationDefining Business ValueBusiness to Consumer• Improve customer satisfaction• Deeper customer engag...
66 © 2013 IBM CorporationMobile Challenges• Higher expectations of user experience and quality• Highly fragmented set of m...
77 © 2013 IBM CorporationMobile Transformation• App revolution: Context, Intelligence,Engagement• The mobile app enters in...
88 © 2013 IBM CorporationExamples: The TV Purchase
99 © 2013 IBM CorporationExamples: “Show rooming”
1010 © 2013 IBM CorporationEmbracing mobile to winCustomercreates profileof preferencesPoints mobilephone’s videocamera at...
1111 © 2013 IBM CorporationCustomer would opt intothe programCustomer swipe card at acoffee shopVisa knows the customerhas...
1212 © 2013 IBM CorporationVehicle HealthMonitorThe DigitalDiagnosisEngagement andLoyaltyTire and Battery Company (TBC)-Ra...
1313 © 2013 IBM CorporationAdding Social InsightWaze
1414 © 2013 IBM CorporationIntegrating into ones life style and a 360 degree experienceWithings
1515 © 2013 IBM Corporation11fig11Reducing steps in daily tasksTesco Home
1616 © 2013 IBM CorporationSimplifying daily processesUber
1717 © 2013 IBM CorporationUsing context to add valueGovernedPolicy Context: On site inside the ER, on thehospital networ...
1818 © 2013 IBM CorporationMobile Business Transformation• Prioritize on value‒ Understand the individuals journey‒ Reduce...
1919 © 2013 IBM CorporationCustomer / User Journey Storyboard :: Meet Michael Gibbs19User Journey MapJourney maps visually...
2020 © 2013 IBM CorporationOrganizing around a mobile strategy1. Define mobile team structure and leadership.2. Define val...
2121 © 2013 IBM CorporationIBM MobileFist• A comprehensiveproduct portfolio fordelivering on a mobilestrategy• End to end ...
2222 © 2013 IBM CorporationThe IBM MobileFirst Development LifecycleIndustrializeDesign & DevelopObtain InsightManageDeplo...
2323 © 2013 IBM CorporationThe IBM MobileFirst Development LifecycleIndustrializeDesign & Develop(IBM Worklight)Obtain Ins...
2424 © 2013 IBM CorporationWhat’s new in IBM Worklight 6.0 Embedded functional testing: Record test cases and play back o...
2525 © 2013 IBM CorporationApplication runtimeCross-platform services for the mobile channel (includingclient and server c...
2626 © 2013 IBM CorporationRich Page Editor (WYSIWYG UI Construction)• Eclipse perspective forWorklight projects.• Optimiz...
2727 © 2013 IBM CorporationIBM Worklight 6.0Improve quality & time-to-value with industry-first integrated functionaltesti...
2828 © 2013 IBM CorporationIBM Worklight 6.0Transform business processes with geo-location toolkitAutomaticCheck-In..........
2929 © 2013 IBM CorporationIBM Worklight 6.0Gain insight with industry-first mobile analytics Easily instrument mobile ap...
3030 © 2013 IBM CorporationIBM WorklightForrester Consulting finds Five-Year Risk-Adjusted ROI of IBM Worklight to be 363%...
3131 © 2013 IBM CorporationIBM WebSphere Cast Iron Cloud IntegrationSimple and flexible integration for all connectivity p...
3232 © 2013 IBM CorporationIBM SecurityAppScanIBM Security AppScanIdentify vulnerabilities in web and mobile application s...
3333 © 2013 IBM CorporationApplication CenterThe Worklight Application Centerenables companies to easily setup an enterpri...
3434 © 2013 IBM CorporationIBM Endpoint ManagerSingle Console Management & Security of ALL Employee DevicesWhat’s new in I...
3535 © 2013 IBM CorporationIBM Tealeaf CX MobileVisibility into the customer mobile experience to improve conversionsand g...
3636 © 2013 IBM CorporationNew Technology Previews• Project ICAP• Mobile Cloud Services• Open Cloud Architecture• JazzHubI...
3737 © 2013 IBM CorporationMobile Strategy Guide• Chapter 1, Introducing the Mobile Enterprise.• Chapter 2, Defining Busin...
3838 © 2013 IBM CorporationBook SigningMay 1st 3:15 at the IBMBookstorehttp://dirknicol.comhttp://twitter.com/dirknicolhtt...
3939 © 2013 IBM CorporationWe love your Feedback!Don’t forget to submit your Impact session and speaker feedback!• Your fe...
4040 © 2013 IBM Corporation© Copyright IBM Corporation 2013. All rights reserved. The information contained in these mater...
4141 © 2013 IBM CorporationLegal Disclaimer• © IBM Corporation 2013. All Rights Reserved.• The information contained in th...
4242 © 2013 IBM CorporationPlease NoteIBM’s statements regarding its plans, directions, and intent are subject to change o...
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Mobile Strategy Guide

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Guide to building a mobile strategy and summary of new IBM MobileFirst products

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Mobile Strategy Guide

  1. 1. © 2013 IBM CorporationA Strategic Guide to Enterprise MobilityDirk NicolDirector – Practitioner Outreach and MobileDeveloper CommunityIBMSession: 1551
  2. 2. 22 © 2013 IBM CorporationPlease NoteIBM’s statements regarding its plans, directions, and intent are subject to changeor withdrawal without notice at IBM’s sole discretion.Information regarding potential future products is intended to outline our generalproduct direction and it should not be relied on in making a purchasing decision.The information mentioned regarding potential future products is not acommitment, promise, or legal obligation to deliver any material, code orfunctionality. Information about potential future products may not be incorporatedinto any contract. The development, release, and timing of any future features orfunctionality described for our products remains at our sole discretion.Performance is based on measurements and projections using standard IBMbenchmarks in a controlled environment. The actual throughput or performancethat any user will experience will vary depending upon many factors, includingconsiderations such as the amount of multiprogramming in the user’s job stream,the I/O configuration, the storage configuration, and the workload processed.Therefore, no assurance can be given that an individual user will achieve resultssimilar to those stated here.
  3. 3. 33 © 2013 IBM CorporationAgenda• Elements of a Mobile Strategy• Mobile opportunities and challenges• Mobile transformation and examples• IBM’s MobileFirst portfolio• Moving forward
  4. 4. 44 © 2013 IBM CorporationIntroducing the Mobile Enterprise• The next era of computing• Builds on previous era’s• Fundamentally different‒ Consumerization of IT‒ BYOD• Alters the relationship withyou customer
  5. 5. 55 © 2013 IBM CorporationDefining Business ValueBusiness to Consumer• Improve customer satisfaction• Deeper customer engagement andloyalty• Drive increased sales throughPersonalized offers• Customer service• Competitive differentiator• Improve brand perception• Deeper insight into customer buyingbehavior for up sell and cross sell• Improve in store experience with mobileconcierge servicesBusiness to Enterprise• Increase worker productivity• Improved claims processing• Increase revenue through salesengagements• Extend existing applications to mobileworkers and customers• Increase employee responsiveness anddecision making speed• Resolve internal IT issues faster• Reduce personnel cost (utilizing personalowned instead of corporate issueddevices)
  6. 6. 66 © 2013 IBM CorporationMobile Challenges• Higher expectations of user experience and quality• Highly fragmented set of mobile devices andplatforms lacking portability• Testing and deployment becomes a majorchallenge• Mobile landscape evolves at a much faster pacerequiring more frequent updates• Mobile security and management• Threats, Data Loss Protection (DLP), Networks, MobileDevice Management (MDM)• New engagement model
  7. 7. 77 © 2013 IBM CorporationMobile Transformation• App revolution: Context, Intelligence,Engagement• The mobile app enters into our daily livesto help at the moment of need• Shift of power to the individual butopportunity for a deeper relationship• Systems of Interactions‒ SoCloDaMo and Extending systems ofrecord• Omnichannel and iterative• Re-imangined business models
  8. 8. 88 © 2013 IBM CorporationExamples: The TV Purchase
  9. 9. 99 © 2013 IBM CorporationExamples: “Show rooming”
  10. 10. 1010 © 2013 IBM CorporationEmbracing mobile to winCustomercreates profileof preferencesPoints mobilephone’s videocamera atproductsApp returnsranking based oncustomerpreferences andalso offers, pricematching, loyaltyprogram andpromotions
  11. 11. 1111 © 2013 IBM CorporationCustomer would opt intothe programCustomer swipe card at acoffee shopVisa knows the customerhas a love for apparelIncremental sales lift of109% for the Gap / VisaprogramVisa knows there is a Gapstore within the mallwhere you purchased thecoffeeVisa will send you amessage to get 20-30%off a Gap purchaseVisa11fig2Reaching the right customer at the right time with the next best action
  12. 12. 1212 © 2013 IBM CorporationVehicle HealthMonitorThe DigitalDiagnosisEngagement andLoyaltyTire and Battery Company (TBC)-Rainy day fund-Roadside assistance-Reward program-In store or on devicetime saving an education-Sales associates getsfrom behind the counter-Service explorer-Where are you in yourownership lifecycle
  13. 13. 1313 © 2013 IBM CorporationAdding Social InsightWaze
  14. 14. 1414 © 2013 IBM CorporationIntegrating into ones life style and a 360 degree experienceWithings
  15. 15. 1515 © 2013 IBM Corporation11fig11Reducing steps in daily tasksTesco Home
  16. 16. 1616 © 2013 IBM CorporationSimplifying daily processesUber
  17. 17. 1717 © 2013 IBM CorporationUsing context to add valueGovernedPolicy Context: On site inside the ER, on thehospital network, authorized doctor on shift Function: All app features Data: Full data access and storage Security: Single-factor authentication Context: At coffee shop, on an unsecurednetwork, authorized doctor on call Function: Designated features only Data: Specific encrypted data Security: Two-factor authentication
  18. 18. 1818 © 2013 IBM CorporationMobile Business Transformation• Prioritize on value‒ Understand the individuals journey‒ Reduce task steps‒ Predict the next best action• Focus on‒ Context‒ Engagement‒ Intelligence• Foundation‒ Organization processes‒ Iterate‒ Choose the right capabilities• Results‒ Deeper relationship with customers‒ Improve business processes‒ More productive employees‒ New business models
  19. 19. 1919 © 2013 IBM CorporationCustomer / User Journey Storyboard :: Meet Michael Gibbs19User Journey MapJourney maps visually illustrate a customers processes, needs, and perceptions over the course of their relationship with your company.Journey Maps are used to plan customer experience projects and to communicate the goals of these projects with the rest of yourorganization.A journey map effort gives you an understanding of the breadth of your customers’ interactions — from the perspective of the customer.
  20. 20. 2020 © 2013 IBM CorporationOrganizing around a mobile strategy1. Define mobile team structure and leadership.2. Define value goals. What will drive value?3. Define value indicators and value measurements. What does the customerwant to accomplish?4. Choose an approach: Define functional patterns and capabilities.5. Assess gaps: Use a mobile technology framework to assess gaps.6. Define an overall roadmap and plans based on a mobile framework.7. Assess against measurements then adjust approach and improve functionalcapabilities.The right technology platform choice is critical
  21. 21. 2121 © 2013 IBM CorporationIBM MobileFist• A comprehensiveproduct portfolio fordelivering on a mobilestrategy• End to end set ofcapabilities and servicesthat will allow you todifferentiate• Allow you to start whereyou are today, movequickly, learn from yourcustomers and improve
  22. 22. 2222 © 2013 IBM CorporationThe IBM MobileFirst Development LifecycleIndustrializeDesign & DevelopObtain InsightManageDeployInstrumentIntegrateTestScan & Certify
  23. 23. 2323 © 2013 IBM CorporationThe IBM MobileFirst Development LifecycleIndustrializeDesign & Develop(IBM Worklight)Obtain Insight(IBM Tealeaf)Manage(IBM Endpoint Manager)Deploy(IBM Worklight)Instrument(IBM Tealeaf)Integrate(IBM Cast Iron)Test(IBM Worklight &Rational TeamWorkbench)Scan & Certify(IBM Security AppScan)
  24. 24. 2424 © 2013 IBM CorporationWhat’s new in IBM Worklight 6.0 Embedded functional testing: Record test cases and play back on multiple devices Geo-location toolkit for managing and synchronizing mobile geo data Analyze app usage and responsiveness, with seamless upgrade to marketing insightdelivered through IBM Tealeaf customer experience analyticsIBM WorklightMobile application platform to speed development and ongoingmanagement of mobile apps Standards-based crossplatform mobile appdevelopment Connect and synchronize withback-end systems Governance and security atthe application, network anddata layer
  25. 25. 2525 © 2013 IBM CorporationApplication runtimeCross-platform services for the mobile channel (includingclient and server components). Client APIs available forboth pure native as well as hybrid developmentIBM Worklight: An OverviewStudioLeading tools for cross-platform hybriddevelopment thatmaximize code reuseand enable per-deviceoptimizationOperational consoleOperational managementfor deployments, versionenforcement, andinfrastructure access.Operational analyticsprovide real-time insightinto application usageApplication centerA cross-platformprivate mobileapplication storefocused on the needsof a developmentorganization or a team
  26. 26. 2626 © 2013 IBM CorporationRich Page Editor (WYSIWYG UI Construction)• Eclipse perspective forWorklight projects.• Optimized layout forhybrid app development• Rich page editor: drag-and-drop, palette ofcomponents, propertiesview, beautified outline,and raw editable sourcecode• Changes to codeautomaticallyapparent in rich pageeditor, and vice-versa,for quick development
  27. 27. 2727 © 2013 IBM CorporationIBM Worklight 6.0Improve quality & time-to-value with industry-first integrated functionaltesting for mobile apps Comprehensive, complete, resilientfunctional testing Android and iOS, Native and hybrid Record, edit, and run on mobile devices Same test runs across multiple devices Natural language scripts can be used bydevelopers and non-developers alike Streamlined, four-step process1. Record2. Author3. Playback4. ReportDeliver consistently highquality acrossyour mobile app portfolio
  28. 28. 2828 © 2013 IBM CorporationIBM Worklight 6.0Transform business processes with geo-location toolkitAutomaticCheck-In............SMS, PushExample: Geo-enrichedhotel check-in experienceAt point A,initiateautomatedcheck-inA Challenges of geo-location Multiple geo modalities–Requires both GPS andWiFi sampling and interpolation Resource intensive –Continuous polling strainsnetwork and battery resources Enterprise integration – Meaningful actionrequires context from back-end systems New toolkit makes geo-location practical Efficiently collect geo-location data (both GPSand WiFi) Set policies for acquiring geo data and sendingit in batch Trigger business actions when user reaches apoint of interest, or enters/exits a region Server-side logic enables meaningful reaction toimportant geo events
  29. 29. 2929 © 2013 IBM CorporationIBM Worklight 6.0Gain insight with industry-first mobile analytics Easily instrument mobile apps Analyze app usage and responsiveness– withupgrade to marketing insight Capture analytics that cross between the mobileapplication and the server Implementation on the Mobile Device Embeds IBM Tealeaf data collection library forefficient collection and streaming of relevantinformation Implementation on the Worklight Server Log exceptions, security issues, and generic logmessages. APIs to log activities and location information Easily upgrade to Tealeaf server for complete UXanalytics Data is stored in a new analytics repository BIRT based reports available for backwardcompatibilityAnalyticsRepo.WorklightServerServer DataClient LogsInteract withthe dataCollect, compress andstream importantinformation
  30. 30. 3030 © 2013 IBM CorporationIBM WorklightForrester Consulting finds Five-Year Risk-Adjusted ROI of IBM Worklight to be 363%!Source: ―The Total Economic Impact Of IBM’s Worklight Platform‖, a commissioned study conducted by Forrester Consulting on behalf of IBM.Published April 2013.Study available soon at ibm.com/mobilefirst
  31. 31. 3131 © 2013 IBM CorporationIBM WebSphere Cast Iron Cloud IntegrationSimple and flexible integration for all connectivity projects, allowing you torapidly integrate SaaS and back-end systems with mobile apps Simple and flexible, user-friendly,wizard-based, “configuration, notcoding” architecture Bidirectional connectivity andbusiness logic to increase dataquality and streamline businessprocesses Centralized monitoring for allintegration projectsSimple back end connectivity with WebSphere Cast Iron and IBM Worklight WebSphere Cast Iron Worklight adapter expedites mobile applications connectivitychallenges. Can be extended with native connectors and template integration processes (TIP’s) toconnect mobile apps to backend & cloud systems, reducing project costs up to 80%
  32. 32. 3232 © 2013 IBM CorporationIBM SecurityAppScanIBM Security AppScanIdentify vulnerabilities in web and mobile application source code Native Android and iOS applicationsupport Better vulnerability detection from: Risk assessment of over 40,000 APIs Full call and data flow analysis for Java,JavaScript, Object-C (Mac OS X) Provides identification of sensitive dataleak sources Helps reduce malware susceptibility ofmobile appsWhat’s new in IBM Security AppScan V8.7 Native support extended for iOS to accelerate enterprise usage Enhanced support for JavaScript analysis in hybrid mobile apps Out-of-the-box support for IBM Worklight built apps to incorporate context aware risk-based access
  33. 33. 3333 © 2013 IBM CorporationApplication CenterThe Worklight Application Centerenables companies to easily setup an enterprise app store for theirenterprise and developmentteams.• The Application Center provides:‒ Administrators with fine-grainedcontrol over the distribution ofmobile apps across theenterprise, including ACL andLDAP support;‒ Employees with a central locationfor the latest apps needed by theirdepartment and optimized for theirdevice;‒ Developers with an easy way todistribute mobile builds and elicitfeedback from development andtest team members.
  34. 34. 3434 © 2013 IBM CorporationIBM Endpoint ManagerSingle Console Management & Security of ALL Employee DevicesWhat’s new in IBM Endpoint Manager for Mobile Devices V2.2 Deployment, configuration, and management of 3rd party container technologies fromthe Endpoint Manager console Manage and secure assigned devices from anywhere with administration capabilities in aweb console Unified device management Integrated management of containerizationtechnologies App deployment and management Single-device views and near-real time dataintegrated with Service Desk & CMDB Self-service portal for locating, securing lostdevices Seamlessly move mobile apps fromdevelopment with Worklight to productiondeployment with IBM Endpoint Manager
  35. 35. 3535 © 2013 IBM CorporationIBM Tealeaf CX MobileVisibility into the customer mobile experience to improve conversionsand grow revenue Automatically detect customerstruggles, obstacles or issues Drill down into actual userbehavior, complete with gestures Translate customer feedback intoactionable improvements Correlate customer behavior withnetwork and application dataWhat’s new in IBM Tealeaf CX Mobile V8.7 Capture and high-fidelity replay of mobile gestures on iOS and Android-based devices Analyze mobile user behaviors and quantify business impact of user struggles Add-on Heatmap, Link Analytics, Form Analytics, and Attention Map analytics for mobile-web applications – automatically instrumented in IBM Worklight
  36. 36. 3636 © 2013 IBM CorporationNew Technology Previews• Project ICAP• Mobile Cloud Services• Open Cloud Architecture• JazzHubIbm.com/developerWorks/labs
  37. 37. 3737 © 2013 IBM CorporationMobile Strategy Guide• Chapter 1, Introducing the Mobile Enterprise.• Chapter 2, Defining Business Value• Chapter 3, Mobile Business Challenges• Chapter 4, A Mobile Strategy Framework• Chapter 5, Mobile Development• Chapter 6, Mobile Security and Management• Chapter 7, Mobile Business Transformation• Chapter 8, Planning a Mobile Project• Chapter 9, SoCloDaMo (Mobile + Cloud + Social + Big Data• Chapter 10, International Considerations• Chapter 11, Case Studies and Mobile Solutions• Chapter 12, Moving ForwardBuy today at the IMPACT books store
  38. 38. 3838 © 2013 IBM CorporationBook SigningMay 1st 3:15 at the IBMBookstorehttp://dirknicol.comhttp://twitter.com/dirknicolhttp://www.linkedin.com/in/dirknicolblog
  39. 39. 3939 © 2013 IBM CorporationWe love your Feedback!Don’t forget to submit your Impact session and speaker feedback!• Your feedback is very important to us – we use it to improve next year’sconference• Go to the Impact 2013 SmartSite (http://impactsmartsite/com):‒ Use the session ID number to locate the session‒ Click the ―Take Survey‖ link‒ Submit your feedback
  40. 40. 4040 © 2013 IBM Corporation© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall havethe effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBMsoftware. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilitiesreferenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or featureavailability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business MachinesCorporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.Learn more at: www.ibm.com/mobilefirst
  41. 41. 4141 © 2013 IBM CorporationLegal Disclaimer• © IBM Corporation 2013. All Rights Reserved.• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information containedin this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which aresubject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothingcontained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms andconditions of the applicable license agreement governing the use of IBM software.• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/orcapabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment tofuture product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken byyou will result in any specific sales, revenue growth or other results.• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user willexperience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storageconfiguration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costsand performance characteristics may vary by customer.• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBMLotus® Sametime® Unyte™). Subsequent references can drop ―IBM‖ but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server).Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in yourpresentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included inyour presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of InternationalBusiness Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.• If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete:Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries.• If you reference Java™ in the text, please mark the first use and include the following; otherwise delete:Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.• If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete:Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.• If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete:Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States andother countries.• If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete:UNIX is a registered trademark of The Open Group in the United States and other countries.• If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete:Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks ofothers.• If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, ZetaBank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustrationpurposes only.
  42. 42. 4242 © 2013 IBM CorporationPlease NoteIBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal withoutnotice at IBM’s sole discretion.Information regarding potential future products is intended to outline our general product direction and itshould not be relied on in making a purchasing decision.The information mentioned regarding potential future products is not a commitment, promise, or legalobligation to deliver any material, code or functionality. Information about potential future products may notbe incorporated into any contract. The development, release, and timing of any future features orfunctionality described for our products remains at our sole discretion.Performance is based on measurements and projections using standard IBM benchmarks in a controlledenvironment. The actual throughput or performance that any user will experience will vary depending uponmany factors, including considerations such as the amount of multiprogramming in the user’s job stream,the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance canbe given that an individual user will achieve results similar to those stated here.

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