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  • 1. Your strategic partner in persuadability, user experience and advanced web analytics.
  • 2. What we do
  • 3. What we do We specialize in post-click. We are obsessed with conversion. We create sites that persuade With proven results 1 We ensure the achievement of your 2 We measure, we test and our objectives by creating and improving Metriplica division is officially certified your online presence and persuadability, in web analytics solutions such as thanks to the proven methodology, Google Analytics or Google Website talent, and capabilities of a great Optimizer. experienced team.
  • 4. How can we help you? Creating a commercially intelligent presence. Continuous optimization of conversion ratios and online results. Improving an online presence from a user experience perspective . Conceptualization, creation, and design of interfaces that are useful and persuasive. Research and Advanced Measuring: know your competition, your users, and their expectations.
  • 5. How can we help you? An expert opinion Create or rethink your Get more out of about online presence your site • Your online strategy • Understand how users behave • Improve conversion ratios • Improving your online presence • Understand the opinion of our • Correct implementation of GA • Rethinking critical pages users • Improve or create landing • How to convert more • Improve our site top-down pages • Appliying best practices • Create and develop a new online • Multivariable tests • How better measure presence • Continuous improvements The commitment and dedication of Multiplica allowed me to learn new The value in Multiplica was in Multiplica to understand our and improved ways to resolve being able to redesign key problems and the characteristics specific issues in our Customer processes from an outside of our clients, allowed us to reach Service Systems from a user perspective of the business. a user experience centered experience perspective. They Multiplica has confirmed in certain solution. They’ve interpreted well were able to decrease the amount aspects things we suspected our concerns and elaborated a of clicks to resolve client issues. internally and has provided a system that will allow scalability. (from 6 clicks to 2 or 3 in some of breath of fresh air with new ideas the processes). that we hadn’t thought about. Eduardo Ortega Mercedes Gutierrez Julian Diago Channel Chief in Self Services Customer Services Process, Project Manager of of Banco Estado. Interactive MGR of EntelPCS.
  • 6. Our positioning Results Value Attract users Convert users to clients Web intelligence Web Optimization Persuadability User Experience SEM agencies Usability studies Online advertising agencies Communication Interactive agencies Design Design Studios Development companies Development Develop online campaigns Define and develop online presence
  • 7. How can we help you? SEM PR Agency Media Agency Communication Agency Interactive Agency IT SALES CLIENT MARKETING ACCOUNTABILITY Development Company STRATEGY SEO R& D
  • 8. Our recipe
  • 9. DIGITAL STRATEGIES that make sense. PERSUADABILITY that help multiply your results, seduce your clients, and create easy to use interfaces with a design and experience that will amaze them. Focus value proposition Specialization consumer psychology we use an integrated discipline Team + marketing strategy that aims to balance user Methodology _______________ user experience experience with business and sales objectives. Analytics persuadability Studies Experience ADVANCED METRICS as the only google certified partner on 3 continents, dashboards and web mining online.
  • 10. IN POST- CLICK. In conversion Commercially intelligent sites Focus Specialization Relevance and Team Proactivity Methodology Analytics Studies Experience Usable Web Persuasive sites Persuadability IN SECTORS WHERE CONVERSION IS KEY. Banking and insurance, retail and ecommerce, tourism and travel, or service and utility industries.
  • 11. INTERNET IS IN OUR DNA Focus · Over 52 consultants with international experience. Specialization Team · Specific industry know with a transactional focus. Methodology · More than 10 years experience in Internet projects. Analytics Studies · Madly passionate about what we do. Experience · We are Internet NATIVES
  • 12. WITH OUR OWN METHODOLOGY. 10 years of experience and hundreds of projects. Focus Specialization Team Methodology Analytics Studies Experience
  • 13. METRIPLICA. Our web analytics & web mining division, official partner of top solutions. Online Survey Web Tracking Focus User behaviour analyis Specialization People Analyis Know & understand Arquetipe studies Team user behaviour Methodology Analytics Studies Experience Focus groups Group Chat Group moderated User Tests interviews i.e. eye-tracking
  • 14. DOZENS OF PUBLICATIONS AND WHITE PAPERS. Obsessed to learn and to keep our edge. Persuasive Banking Focus Specialization Team Methodology Analytics Analysis of Persuasive retailers Studies Experience “Increasing Internet sales. Persuadability or the art to convert users into clients” Book published on January 2009
  • 15. Focus Specialization Team Methodology Analytics Studies Experience
  • 16. Our Work
  • 17. Proven Results
  • 18. 01 improved its consultation and reservation process, landing pages and newsletter A 28% increase in sales in users who receive the newsletter. Reduced the sales process from 5 to 3 steps.
  • 19. 02 Racc improved online services for its clients We increased flight sales threefold. A more direct search experience.
  • 20. 03 Sanitas gets a complete reconceptualization of their online presence and landing pages Increased medical insurance lead generation by 144% . 1215% increase in health services leads.
  • 21. 04 Mybestplay strategic definition and new value proposal Multiplied by 5 the number of registered users Over 100.000 registered users, a world reference.
  • 22. 05 Construmática gets a better results on its internal search queries Increased use of internal search queries by 680% Lower bounce rates for google originated traffic.
  • 23. 06 EntelPCS improves its call center application From 7 to 3 clicks to service customers. Better service and customer satisfaction and a substantial cost reduction.
  • 24. 07 NH Hoteles improves its home page We reduced by 35% the bounce rate of the home. Users are less volatile and more interested .
  • 25. 08 Openbravo improves its ERP sales pitch Increased conversion rates x4 A better presented solution and a better understanding of its value.
  • 26. 09 Servihabitat reconceptialization of the real estate portal Leads for viewings increased by 217% More leads for viewings generated increased sales
  • 27. 10 Msn improves the subscription and artist profile for its latin music portal Cyloop. Improved conversion rates by 264% More subscriptions and a more participative and “sticky” artist profile.
  • 28. Thank You! How would you like to continue? MEXICO DF SANTIAGO DE CHILE BARCELONA SAO PAULO MIAMI MADRID BUENOS AIRES González de Camarena, San Pio X, 2460 Of. 1302 PI. Tirant lo Blanc 7 Av. Paulista, 726, Conj 1704 333 NE 59th Terrace C/ San Agustín, 12 -2º piso Moreno 850 Piso 21 Of. A 1450 6C Providencia 08005 Barcelona Sao Paulo 01310-910 Miami,FL 33137 28014 Madrid Buenos Aires C1091AAR Col. Santa Fe, México DF (+56) 02 657 2517 (+34) 93 224 0484 (+55) 11 3254 7632 877 698 9977 (+34) 91 429 98 68 (+54) 11 5252 0845 (+52) 55 5257 5981