MeasureCamp - E-commerce Analytics Revisited

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While everyone seems to focus mainly on the visit to order conversion rate for e-commerce web sites, this metric is less and less reliable with the increasing usage of multiple devices by the same customer to perform a purchase.

Join this workshop to discuss which other metrics and approaches should be used to better measure the customer journey.

Presentation made during MeasureCamp on September 14th, 2013 in London

Published in: Business, Education, Career
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MeasureCamp - E-commerce Analytics Revisited

  1. 1. • • • • •
  2. 2. Nicolas WAYS 45/1 avenue de Flandre 59290 Wasquehal Tel : +33 3 59 36 50 35 nmalo@optimalways.com www.optimalways.com

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