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Ufix no2
 

Ufix no2

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Presentation done at Usability Fix No.2

Presentation done at Usability Fix No.2
#ufix #uxmtl @bolidea

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    Ufix no2 Ufix no2 Presentation Transcript

    • Usability Fix No.2 #ufix nicolas gosselin @ nicolasgo on twitter
    • many ways to evaluate the UX
      • expert evaluation (heuristics)
      • cognitive walkthrough
      • guidelines checklists
      • surveys
      • interviews
      • A/B tests
      • think-aloud protocol
      • eye-tracking
      • retrospective testing
    • many ways to evaluate the UX
      • expert evaluation (heuristics)
      • cognitive walkthrough
      • guidelines checklists
      • surveys
      • interviews
      • A/B tests
      • think-aloud protocol
      • eye-tracking
      • retrospective testing
    • think-aloud protocol
      • a method used to gather data in usability testing, in product design and development (…)
      • a systematic observation under controlled conditions to determine how well people can use the product.. (wikipedia)
    • think-aloud protocol
      • users verbalize their thoughts, feelings, and opinions about the product when doing tasks
      • record what the user says and does (the words used, the objects clicked)
      • we are testing the design not users!
    • step by step 1 2 3 4 observe and record
        • introduce the product
        • explain the scenario
      have an open discussion let the user verbalize thoughts, feelings, and opinions setup context
        • Evaluate satisfaction
        • bounce ideas
    • 5 users ≈ 85% problems found source: www.useit.com
    • other benefits
      • a better understanding of the user's mental model and interaction with the product
      • fresh ideas coming from observations
    • progress iteratively design build test
    • rinse and repeat design build test
    • do it in lo-fi and hi-fi prototype fidelity spectrum
    • optimize the UX business goals technological constraints users needs
    • questions ?? 1 2 3 4 observe and record have an open discussion let the user verbalize thoughts, feelings, and opinions setup context
    • thank you! … and happy usability testing! follow @nicolasgo on twitter for more.. download this presentation http:// www.slideshare.net/nicolasgo/presentations