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HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir
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HEC Certification Digital Innovation for Business : E-commerce challenge - Présentation finale Voir & Revoir

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Présentation finale de notre projet Voir & Revoir. Le projet s'inscrit dans le cadre du challenge e-commerce de la Certification Digital Innovation for Business à HEC Paris

Présentation finale de notre projet Voir & Revoir. Le projet s'inscrit dans le cadre du challenge e-commerce de la Certification Digital Innovation for Business à HEC Paris

Published in: Business, Health & Medicine
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  • 1. Voir Et Revoir« Your branded spectacles guaranteed against theft and breakage »
  • 2. Designer glasses with an all inclusive warranty —  Branded eyeglasses —  With an all inclusive warranty —  At a competitive priceWe want to become the online reference to buy and protect designer glasses
  • 3. We have 3 main types of customers Emilie Jacques Alexandre the mother of 2 the over insured senior The clumsy guyPopulation 10 Million 15 Million 3 MillionWear glasses 60% 70% 60%Renewal every 3 years 4 years 1 yearWant warranty 90% 60% 90%eShopper 60% 20% 70%Total 1M 0,3M 1,1MMarket share (goal: 1%) 24 000 annual customers 4.8 M€ annual potential Turnover Sources: Insee ; Xerfi ; Fevad ; based on an average basket of 200€
  • 4. We sell high end service at mid range pricesLow price Bad service Good serviceHigh price
  • 5. There is no similar warranty at our price level in the market Low price The local optician No Completewarranty warranty (loss/break) High price
  • 6. We are your bodyguard: a unique protection to see clearly, whatever the circumstances §  All glasses include our free warranty §  We guarantee the fastest and most complete protection service in the market1 2 3You have broken your glasses? Your glasses have been stolen? How will you see in the meantime?
  • 7. A strong Business Model based on a well- thought warranty premiumBased on 10 customers buying 150€ spectacles… Financial impactPurchase ü Additional marginglasses with per client (15%)our warranty(100%) = €22.5 / client û Additional costs :Break or get their ~55% of the price of 2glasses stolen glassesduring Year 1(20%) (1) = €16.5 / client The additional margin enables a comfortable Burning Cost Ratio ü Balance per client (losses/premium paid) of ~75% = +6€ / client (1): Based on a survey conducted with 50 potential consumers
  • 8. As insurance is not our core business, we plan to partner with a specialist—  Other competitors offer a warranty service in case of lost/ broken glasses, but often outsource it Exemple has an agreement with—  We are currently in talks with potential partners
  • 9. Deep dive into our Customer Experience
  • 10. An acquisition strategy that relies on recommendation A pre launch event to generate traffic and buzz: @ Online competitive game on FB, the prize: a ten year warranty on prescription eyeglasses How to generate traffic in the long run @ Through recommendations, to foster trust @ Improve referencing through our content policy @ Educate people with quality content and regular publications @ Re-written URL to improve referencing by Google
  • 11. We want to be perceived as trustworthy and reliable Customer loyalty is key for repeat buys and recommendation: @  Very targeted personalized mails 3 times a year: before spring, before winter and at the anniversary date of the last purchase @  A loyalty card, earning points for each purchase and each sponsored customer
  • 12. What we plan to do in the coming months—  Focus on high end brands—  Develop a set of KPI to monitor and display our performance as a marketing tool (satisfaction %, etc)—  Keep organising promotional events (several every year)
  • 13. Why should you choose us?1.  Because we offer an unheard of warranty2.  Because we are much cheaper than our direct competitors3.  Because it is a sound Business Model
  • 14. Thank you for your timeBusiness Girl Tech Guy Market GuyLawyer Guy Business Guy Design guy

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