E marketer programmatic_buying_roundupDocument Transcript
eMarketerProgrammaticBuying Roundup®MAY 2013sponsored byReal-time bidding and other forms of programmatic buying areattracting more ad dollars, as marketers and publishers alike seethe benefits of these media buying methods. Spending is predictedto continue growing robustly in coming years, and by 2017 willaccount for around one-third of all US digital display ad spending.eMarketer has curated a roundup of key trends, statistics andinformation relevant to marketers and publishers using orcontemplating programmatic buying. This brief will help younavigate the complexity facing all digital marketers.
Any questions?When considering anad exchange, do the math.53%12 billion +94%125 billionAaron Toynton Director of Digital Marketing, Journal Communications“We saw a 100% increase in CPMs almost immediately.”firstname.lastname@example.org::visitemail