Entrepreneurship

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Entrepreneurship course

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Entrepreneurship

  1. 1. Year 1 Year 5 Horizontal integration • take ownership of competitors (increase more sales and increase our influence) Forward integration • Open a new channel of distribution by opening a shop
  2. 2. Year 1 Year 5 Market penetration Market development Beer at Home will increase the sales of Beer at Home will proposes a wider range Beer of products. Differenciation : Beer at Home will have a different way of selling it. Beer at Home will have a sufficient human (sell more to existing customers) and financial resources
  3. 3. Year 1 Year 5 Co-branding with Carlsberg Joint venture with Carlsberg • will reinforce the point of year 1 • Skills and competencies are complementary • will expand Carlsberg activity • will permit to buy beer from Carlsberg at a lower price • therefore to have a competitive advantage on the other competitors
  4. 4. Year 1 Year 5 Concentric strategy • existing products are mature • core competencies will make these products very competitive.

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