Your SlideShare is downloading. ×
Start-up Marketing On A Budget at Launch48
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Start-up Marketing On A Budget at Launch48

668
views

Published on

Marketing a start-up with low-cost techniques.

Marketing a start-up with low-cost techniques.

Published in: Business, Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
668
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Be Smart & Get Results Nicola Riordan | @nicolariordan
  • 2. Image credit: programwitch on Flickr Image credit: Amagill on Flickr
  • 3. Customers!
  • 4. Getting the basics right
    • Brand is the foundation.
    • Proposition & Messaging.
    • User experience review.
    • Metrics & Tracking.
    Image credit: DavidDMuir on Flickr
  • 5. Image credit: Pink Sherbet on Flickr
  • 6. Influencers
    • “ 10% influence the purchasing behaviour of the other 90%”
    • Malcolm Gladwell
    • The Tipping Point
    • Who influences your target audience?
    Image credit: Andrew Stawarz on Flickr
  • 7. The Media
    • New World Order
    • Create content.
    • Is it newsworthy?
    • Build relationships.
  • 8. SEO
    • Be clear in your objective
    • Look at Keywords & Search Volumes
    • Decide which to optimise for and do it.
      • In bound links
      • Website – Landing pages and URLs with keywords.
      • Content – Titles, Keywords and Site Map.
    • Measure & Iterate
  • 9. PPC – Paid Search
    • Be Targeted – you’re paying per click.
    • Acquire qualified users at a positive ROI.
    • Start small and test.
  • 10. Sharing & Social Media
    • Build viral into your DNA.
    • Make it easy to share
      • Emails
      • Social buttons
      • Web buttons
      • Widgets…
    • Social Media – Engage and listen.
    Image credit: Jek in the Box on Flickr
  • 11. Email
    • Don’t be afraid to ask.
    • Take them on a journey.
    • Track & test.
    • Stay within the law.
    Image credit: Simiezzz on Flickr
  • 12. Community
    • Give customers a voice.
    • Listen and engage.
    • Happy customers >
        • Loyal customers >
          • Customers who tell others.
    Image credit: Kimberley Kaye on Flickr
  • 13. Finally Image credit: Tamie Snow Roxycraft on Flickr
  • 14. Nicola Riordan – Nua Marketing nicola@nuamarketing.co.uk http://nicolariordan.blogspot.com/ Twitter: @nicolariordan

×