Start-up Marketing On A Budget at Launch48

Be Smart & Get Results Nicola Riordan | @nicolariordan

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Customers!

Getting the basics right
Brand is the foundation.
Proposition & Messaging.
User experience review.
Metrics & Tracking.
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Influencers
“ 10% influence the purchasing behaviour of the other 90%”
Malcolm Gladwell
The Tipping Point
Who influences your target audience?
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The Media
New World Order
Create content.
Is it newsworthy?
Build relationships.

SEO
Be clear in your objective
Look at Keywords & Search Volumes
Decide which to optimise for and do it.
In bound links
Website – Landing pages and URLs with keywords.
Content – Titles, Keywords and Site Map.
Measure & Iterate

PPC – Paid Search
Be Targeted – you’re paying per click.
Acquire qualified users at a positive ROI.
Start small and test.

Sharing & Social Media
Build viral into your DNA.
Make it easy to share
Emails
Social buttons
Web buttons
Widgets…
Social Media – Engage and listen.
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Email
Don’t be afraid to ask.
Take them on a journey.
Track & test.
Stay within the law.
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Community
Give customers a voice.
Listen and engage.
Happy customers >
Loyal customers >
Customers who tell others.
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Finally Image credit: Tamie Snow Roxycraft on Flickr

Nicola Riordan – Nua Marketing nicola@nuamarketing.co.uk http://nicolariordan.blogspot.com/ Twitter: @nicolariordan

Start-up Marketing On A Budget at Launch48

by Nicola Riordan on Oct 16, 2009

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Start-up Marketing On A Budget at Launch48 — Presentation Transcript