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Analysing trailers conventions & structure

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  • 1. Analysing Film Trailers
  • 2. Voiceovers are used to tell the story andgive credit informationThe trailer is interspersed with actor ordirector credits on screenKey points are sometimes conveyedthrough titles (words on screens)Conversations between charactersoften consist of one linersDramatic camera angles may be chosento show events or charactersAction tends to build to a climax whereit endsMusic plays an important role increating atmosphereThe films title may not appear until theendMontage is used to highlight the mostdramatic aspects of the filmSome Conventions of Trailers
  • 3. A trailer will often be structured around the most appealing aspects of a film,disregarding the conventional narrative order. For example, you might see a funnymoment taken from the ending of a comedy near the beginning of the trailer for thatfilm, or a selection of clips chosen to attract the widest possible audience, such as aromantic clip in the trailer for an action film. Some trailers will aim to provide a basicnarrative structure to guide us through the film’s storyline.
  • 4. Try to spot and describe the different structural conventions exemplified in the trailer. Use theheadings Opening, Build-up, Problems & Eventshttp://www.youtube.com/watch?v=ZlIp5COqqGM
  • 5. Do the same for the following trailer: http://www.youtube.com/watch?v=vatOw6FquzU
  • 6. VOICEOVER FUNCTIONSHelps us make sense of the narrative by giving us backgroundinformation, such as where the action is setInforms us about the charactersShowcases the stars appearing in the filmGives us information about important production personnelsuch as the director and producer and their previous workHelps to build a sense of anticipation about the film’s releaseSummarises the story in around 5-8 lines. It does not give awaythe ending, but helps us anticipate what is to comeHow is voiceover used in this trailer? Does itdeliver any of the functions?http://www.youtube.com/watch?v=7ZVEIgPeDCE
  • 7. Film trailers are a form of advertising that is structured to encourage as many people aspossible to see the film at the cinema. This section gives you a chance to collect togethereverything you have learned about trailers and to use this information to construct adetailed analysis.Distribution companies often cut more than one trailer for a film. A teaser trailer is theshortest at around 10 seconds, while a trailer for a TV spot will be 30 seconds and a fulltheatrical trailer a whole 2 minutes.In order to analyse how trailers work to encourage people to see a film, you need to‘read’ them very closely. You will need to watch them more than once whilst looking atand listening to as many details as possible.Features to look out for include:1. Genre2. Narrative3. Unique Selling Point4. Target audience5. Music6. Pace7. Dialogue8. Soundtrack9. Special effects10. Credits and intertitles11. Shot types/camera anglesClose Reading
  • 8. Investigates how narrative is constructed in your chosen trailer. Think about theextent to which it challenges or conforms to narrative conventions.Consider how gender, ethnicity, age, place, events or issues are represented in yourchosen trailer. Think about the extent to which the representation challenges orreinforces conventional points of view.Look at out how trailer conventions are used to generate interest in a new film, andwhat features are used to achieve this.Create a prezi which does the following;Do this for 2 film trailers in your chosen genre (horror or thriller) and provide keyframe analysis.You have 2 lessons to complete this task.Try and add a voice over to your prezi to really WOW the examinerEnsure you provide a video diary insert or a detailed paragraph that outlines howthis additional research will impact upon your idea. Create 5 golden rules that youmust abide by when producing your trailer.THE TASK