Volkmann & Rossbach Italia s.r.l.
       Company Profile / Company Status
              Update 31.03.09
The Company


(who we are and what are we doing here)
The Company




                 Volkmann & Rossbach Group entered Italian market through the creation of Volkmann &
     ...
The Company
                                         Volkmann & Rossbach Italia S.r.l.
                                   ...
The Company


              Main Office: BARI Via Prima Traversa San Giorgio n. 27
              Sales Office for Northern...
The Company


              Main Office: BARI Via Prima Traversa San Giorgio n. 27
              Sales Office for Northern...
The Company

              Finished products store: BARI Zona Industriale
              Coils and raw material store : RAV...
The Company

              Finished products store: BARI Zona Industriale
              Coils and raw material store : RAV...
The Company
              Volkmann & Rossbach Italia has access – through long term contracts - to the capacity
          ...
The Company
              Volkmann & Rossbach Italia has access – through long term contracts - to the capacity
          ...
The Company
The Company
The Company




                V&R Italia obtained in 2005 the Quality
              Certification according to DIN-EN-ISO...
The Company




                V&R Italia obtained in 2005 the Quality
              Certification according to DIN-EN-ISO...
The Company

               V&R Italia was classified in 2005 to participate in public
                tenders with the hig...
The Company

               V&R Italia was classified in 2005 to participate in public
                tenders with the hig...
The Company
              In july 2005 V&R Italia concluded successfully the project and crash test for a new triple beam
...
The Company
              In july 2005 V&R Italia concluded successfully the project and crash test for a new triple beam
...
The Company   In 2007 V&R Italia concluded successfully the crash test of other two barrier systems, one in
              ...
The Company   In 2007 V&R Italia concluded successfully the crash test of other two barrier systems, one in
              ...
The Company
              In 2006 V&R Italia successfully concluded together
              with the Province of Bolzano th...
The Company
              In 2006 V&R Italia successfully concluded together
              with the Province of Bolzano th...
philosophy
Values and



                             EXPERIENCE - COMPETENCE - FLEXIBILITY – INNOVATION

                ...
The Company

               Volkmann & Rossbach Italia in combination with local production companies
               and l...
The Company




              Processed Steel
              Turnover
The Company
                                                                         30,000




                          ...
The Company
                                                                         30,000




                          ...
The Company
                                                                         30,000




                          ...
The Company
                                                                         30,000




                          ...
The Company
                                                                         30,000




                          ...
The Company
                                                                         30,000




                          ...
The Company
                                                                         30,000




                          ...
The Market


(which are the volumes and who are our competitors)
The Market



              The entry of a new player in the Italian road safety market implied a tendential
             ...
The Market
The Market
              Strength
             Know How

             Complete Offer:
             Production/Installation...
The Market
              Strength                          Weaknesses
             Know How                          Ineff...
The Market
              Strength                           Weaknesses
             Know How                           Ine...
The Market
              Strength                           Weaknesses
             Know How                           Ine...
The Market




              Italian market is worth 360.000 tons of steel guardrail. With an amount, approximately, of €
...
The Market
                90% of market share is divided among 5 competitors (Fracasso, Tubosider, Marcegaglia,
         ...
The Market
                90% of market share is divided among 5 competitors (Fracasso, Tubosider, Marcegaglia,
         ...
The Market

             The last Government confirmed huge investments in road infrastructure improvement, and
           ...
DIREZIONE GENERALE            DIREZIONE COMMERCIALE      DIREZIONE COMMERCIALE NORD ITALIA
Prima Trav. San Giorgio, 29   V...
Volkmann % Rossbach Italia Company Profile - Update March '09
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Volkmann % Rossbach Italia Company Profile - Update March '09

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  • Volkmann % Rossbach Italia Company Profile - Update March '09

    1. 1. Volkmann & Rossbach Italia s.r.l. Company Profile / Company Status Update 31.03.09
    2. 2. The Company (who we are and what are we doing here)
    3. 3. The Company Volkmann & Rossbach Group entered Italian market through the creation of Volkmann & Rossbach Italia in 2004. At first the idea was to commercialize just road-marking products and, gradually, Varioguard and Miniguard. Subsequently, thanks to the relationship with Massara Group, perfect partner for the start up in the Italian market, V+R obtained a set of licenses (Autostrade/Province Bolzano), as an exclusive partner, that allowed to produce and to install steel road safety barriers in Italy. The scenario was completely changed, and the potential of the investment for the Italian market increased.
    4. 4. The Company Volkmann & Rossbach Italia S.r.l. Via Prima Traversa San Giorgio n. 27 70045 Bari / Torre a Mare Tel: 0039 080 549.1801 http: www.volkmann-rossbach.it Registration: Chamber of Commerce Bari 31.05.2004 Registration Nr. 0616 7060 729 VAT Nr. IT – 0616 7060 729 Fiscal year: 01.01.- 31.12 Capital : € 1.000.000,00 paid in Shareholders : Vanessa Volkmann 25 % Bettina Volkmann 25% Gruppo Massara Holding 50 % Managing Directors : Nicola Massara (commercial/financial/sales/strategy) – in representation of Gruppo Massara Wolf Peter Zeplin (production/purchase/R&D/strategy) – in representation of V&R Germany
    5. 5. The Company Main Office: BARI Via Prima Traversa San Giorgio n. 27 Sales Office for Northern Italy : VERONA Via Dossobuono n.46 Sales Office for Southern Italy : NAPOLI Via Altamura n.36
    6. 6. The Company Main Office: BARI Via Prima Traversa San Giorgio n. 27 Sales Office for Northern Italy : VERONA Via Dossobuono n.46 Sales Office for Southern Italy : NAPOLI Via Altamura n.36
    7. 7. The Company Finished products store: BARI Zona Industriale Coils and raw material store : RAVENNA Harbor
    8. 8. The Company Finished products store: BARI Zona Industriale Coils and raw material store : RAVENNA Harbor
    9. 9. The Company Volkmann & Rossbach Italia has access – through long term contracts - to the capacity of six factories for the production of components for barriers and of another one for galvanizing and storing products. PRODUCTION SITES Acqualagna (PU) Bari (3) Naples Torre Annunziata (NA) GALVANIZING PLANT Bari
    10. 10. The Company Volkmann & Rossbach Italia has access – through long term contracts - to the capacity of six factories for the production of components for barriers and of another one for galvanizing and storing products. PRODUCTION SITES Acqualagna (PU) Bari (3) Naples Torre Annunziata (NA) GALVANIZING PLANT Bari
    11. 11. The Company
    12. 12. The Company
    13. 13. The Company V&R Italia obtained in 2005 the Quality Certification according to DIN-EN-ISO 9001, as producer and mounter of Guardrail systems.
    14. 14. The Company V&R Italia obtained in 2005 the Quality Certification according to DIN-EN-ISO 9001, as producer and mounter of Guardrail systems.
    15. 15. The Company V&R Italia was classified in 2005 to participate in public tenders with the highest class according to italian law (SOA Certificate). VIII category – Unlimited tenders’ value. SOA Categories are as follows I category allows to participate in tenders up to euro 258.228 II category allows to participate in tenders up to euro 516.457 III category allows to participate in tenders up to euro 1.032.913 IV category allows to participate in tenders up to euro 2.582.284 V category allows to participate in tenders up to euro 5.164.569 VI category allows to participate in tenders up to euro 10.329.138 VII category allows to participate in tenders up to euro 15.493.707 VIII category allows to participate in any tender.
    16. 16. The Company V&R Italia was classified in 2005 to participate in public tenders with the highest class according to italian law (SOA Certificate). VIII category – Unlimited tenders’ value. SOA Categories are as follows I category allows to participate in tenders up to euro 258.228 II category allows to participate in tenders up to euro 516.457 III category allows to participate in tenders up to euro 1.032.913 IV category allows to participate in tenders up to euro 2.582.284 V category allows to participate in tenders up to euro 5.164.569 VI category allows to participate in tenders up to euro 10.329.138 VII category allows to participate in tenders up to euro 15.493.707 VIII category allows to participate in any tender.
    17. 17. The Company In july 2005 V&R Italia concluded successfully the project and crash test for a new triple beam barrier system in the class H2 - with a Working Width of W5 (less than 1.7 m.) – and a system weight of Kg. 28.5, which is the lightest and most modern profile actually available on the italian market.
    18. 18. The Company In july 2005 V&R Italia concluded successfully the project and crash test for a new triple beam barrier system in the class H2 - with a Working Width of W5 (less than 1.7 m.) – and a system weight of Kg. 28.5, which is the lightest and most modern profile actually available on the italian market.
    19. 19. The Company In 2007 V&R Italia concluded successfully the crash test of other two barrier systems, one in the class H4B (february) and one in the class N2 (may).
    20. 20. The Company In 2007 V&R Italia concluded successfully the crash test of other two barrier systems, one in the class H4B (february) and one in the class N2 (may).
    21. 21. The Company In 2006 V&R Italia successfully concluded together with the Province of Bolzano the study of a device designed to protect motorcyclists from a lateral impact against safety barriers.
    22. 22. The Company In 2006 V&R Italia successfully concluded together with the Province of Bolzano the study of a device designed to protect motorcyclists from a lateral impact against safety barriers.
    23. 23. philosophy Values and EXPERIENCE - COMPETENCE - FLEXIBILITY – INNOVATION These values countersign Volkmann & Rossbach all over the world. Volkmann & Rossbach Italia identifies itself as a part of the V&R corporate group, projecting the group values and philosophy thanks to the strong ties with the local market to the local needs. Products and services are tailor-made on the basis of customer’s needs and the whole offer is aimed at customer satisfaction. Customer orientation is the incentive towards innovation. Customer satisfaction is the main tool in order to create value. V+R Italia carries on constant research oriented towards road safety as a corporate commitment.
    24. 24. The Company Volkmann & Rossbach Italia in combination with local production companies and local mounting partners is now the only italian company to offer to road administrations and road-construction companies nationwide, a FULL SERVICE of all interconnected road safety systems. This strategy and the combination of V&R Germany – outstanding financial, technical and steel purchase power – and Massara Group’s local reputation, activity and knowledge of the market places V&R Italia into a unique business advantage against its competitors. As a result of this partnership, Volkmann & Rossbach Italia succeeded since its establishing, in july 2004, to obtain signed and confirmed orders for an estimated turnover of 25 Mo. Euro until end of 2010.
    25. 25. The Company Processed Steel Turnover
    26. 26. The Company 30,000 22,500 15,000 7,500 2005 2006 2007 0 Processed Steel 2008 Turnover 2009 2010
    27. 27. The Company 30,000 22,500 15,000 7,500 2005 2006 2007 0 Processed Steel 2008 Turnover 2009 2010
    28. 28. The Company 30,000 22,500 15,000 7,500 2005 2006 2007 0 Processed Steel 2008 Turnover 2009 2010
    29. 29. The Company 30,000 22,500 15,000 7,500 2005 2006 2007 0 Processed Steel 2008 Turnover 2009 2010
    30. 30. The Company 30,000 22,500 15,000 7,500 2005 2006 2007 0 Processed Steel 2008 Turnover 2009 2010
    31. 31. The Company 30,000 22,500 15,000 7,500 2005 2006 2007 0 Processed Steel 2008 Turnover 2009 2010
    32. 32. The Company 30,000 22,500 15,000 7,500 2005 2006 2007 0 Processed Steel 2008 Turnover 2009 2010
    33. 33. The Market (which are the volumes and who are our competitors)
    34. 34. The Market The entry of a new player in the Italian road safety market implied a tendential increase of competition and efficiency: higher product quality, that means more safety for road users, with economical benefits for customers. Market has perceived in an ambiguous way the new competitor. Two different perception by the market: OUTSIDER THAT MUST BE CONTRASTED AND DISCOURAGED NEW COMPETITOR THAT INCREASES THE COMPETITIVITY and EFFICIENCY
    35. 35. The Market
    36. 36. The Market Strength Know How Complete Offer: Production/Installation/Service Brand Value Purchase Power
    37. 37. The Market Strength Weaknesses Know How Inefficiency Due To Lack Of Integration Complete Offer: Production/Installation/Service Low Social Capital Brand Value No Traditional Supplier Yet Purchase Power Insufficient Working Capital No Own Production And Galvanizing
    38. 38. The Market Strength Weaknesses Know How Inefficiency Due To Lack Of Integration Complete Offer: Production/Installation/Service Low Social Capital Brand Value No Traditional Supplier Yet Purchase Power Insufficient Working Capital No Own Production And Galvanizing Opportunities V+R has been perceived by the Market as an Outsider that is unbalancing the Trust that was predominating Increase of Competition has been well accepted Products In Exclusive New Products (MG/VG)
    39. 39. The Market Strength Weaknesses Know How Inefficiency Due To Lack Of Integration Complete Offer: Production/Installation/Service Low Social Capital Brand Value No Traditional Supplier Yet Purchase Power Insufficient Working Capital No Own Production And Galvanizing Opportunities Threats V+R has been perceived by the Strong Opposition by Market as an Outsider that is competitors unbalancing the Trust that was predominating Competitors’ Economies Of Scale Increase of Competition has been well Lack of confidence with the accepted Market Products In Exclusive New Products (MG/VG)
    40. 40. The Market Italian market is worth 360.000 tons of steel guardrail. With an amount, approximately, of € 360.000.000. Unlikely to other European countries the italian government decided to substitute most of the existing concrete barrier systems with steel systems, due to safety reasons. This philosophy will increase for the next decade (2008-2018) the volume to approx 500-600.000 Tons. according to government researches. Volkmann & Rossbach Italia foresees a turnover of € 11.000.000 for 2008, which conforms to a market share of 3%, aiming to achieve a market share of 7% in 2010.
    41. 41. The Market 90% of market share is divided among 5 competitors (Fracasso, Tubosider, Marcegaglia, I.ME.VA., San Marco). These competitors are bound in a trust which name is A.C.A.I. (Associazione Costruttori Acciaio Italiani). Outside this group there is only ONE producer, LAVFER which is partner of V&R en-bound by a long-term cooperation and production contract. Italian market represents an anomaly in international safety barriers cluster. Italian ratifications request triple wave beams while in all over the world the double wave beam is used. Fracasso Tubosider Marcegaglia Imeva LAVFER San Marco V&R It
    42. 42. The Market 90% of market share is divided among 5 competitors (Fracasso, Tubosider, Marcegaglia, I.ME.VA., San Marco). These competitors are bound in a trust which name is A.C.A.I. (Associazione Costruttori Acciaio Italiani). Outside this group there is only ONE producer, LAVFER which is partner of V&R en-bound by a long-term cooperation and production contract. Italian market represents an anomaly in international safety barriers cluster. Italian ratifications request triple wave beams while in all over the world the double wave beam is used. Fracasso Tubosider Marcegaglia Imeva LAVFER San Marco V&R It
    43. 43. The Market The last Government confirmed huge investments in road infrastructure improvement, and a great number of job should start in a short-medium run. The market expects an evolution of the situation with an increasing of volumes. Current Government, installed last month, rumored an audit of public balance that would not allow the number of public works foreseen. About the body of legislation, to see real news we should wait the coming into force of European Community EN 1317 part 5. Which provides the order of CE marking as key factor to be sold and installed in all European Community Countries. About this aspect Italian market shows an ambiguity originated by the obligation of Ministry ratification for road safety barriers as indispensable element for the installation of a road safety barrier.
    44. 44. DIREZIONE GENERALE DIREZIONE COMMERCIALE DIREZIONE COMMERCIALE NORD ITALIA Prima Trav. San Giorgio, 29 Via S. Altamura, 15 Via Dossobuono, 46 70126 Torre a Mare - Bari 80128 Napoli 37066 Sommacampagna (VR) Tel. (+39) 080.549.18.01 Tel. (+39) 081.579.32.54 Tel. (+39) 045.51.05.55 Fax (+39) 080.549.42.48 Fax (+39) 081.579.32.54 Fax (+39) 045.896.04.45

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