• Like


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

App vs. Mobile Web

Uploaded on

With main focus on Scandinavia/Europe

With main focus on Scandinavia/Europe

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Hvem er vi TS Mobile / Telecom Scandinavia Nicolai N. Worsøe +45 27890221 nnw@telecomscandinavia.dk
  • 2. Facts Comparison of Sizes Globally 2009 Newspapers daily circulation 480.000.000 Cars registrated in use 800.000.000 Cabel/Satelite TV subscriptions 850.000.000 PC’s in use incl. laptops Fixed landlines telephones E-mail active users 1.300.000.000 Internet active users (using any access) 1.400.000.000 Television sets 1.500.000.000 Credit card – unique owners of 1.700.000.000 Mobile phones – unique subscribers Mobile phone subscriptions in use 0 Compared to people in the world 59% of the entire population has a mobile subscribtion In 66 countries the mobile subscribtion has now extended 100 % Source: Tomi Ahonen
  • 3. A survey from Nokia concludes that: 73% uses their phone to check time instead of wearing a wristwatch 72% uses their phone as their alarm clock 25% of British couples sleep separately part time because the other one is texting in bed. Source: Tomi Ahonen
  • 4. Mobile Market (Europe) Mobile market is driven by Mobile Internet & Apps -  And purchase is made by device price & brand Still very fragmented -  4000+ handsets, 8 platforms to develop on, 48+ App stores, nearly 500,000 apps on AppStore, Android Market and GetJar alone. Increased interest in mobile advertising -  32% accept mobile ads if it lowers their bill -  15% responds to mobile add Source: Tomi Ahonen
  • 5. Mobile Market – Apps (Europe) Apps growing explosively -  $32 Billion by 2015 (Juniper) -  Driven by Games & Music & Mobile Internet Increased willingness to pay for apps - 25% of App downloaders willing to pay up to $ 10
  • 6. Downloads (mm) Global Mobile Apps Download Source: Chetan Sharma Consulting 2010
  • 7. Market is driven by Mobile web and apps Source: A.C. Nielsen
  • 8. Smartphone Penetration Growth by Country Q2 2009 - Q2 2010 Source: A.C. Nielsen
  • 9. CASES
  • 10. Case: YELL.COM (UK) iPhone app: •  local search •  location based •  maps •  search •  business listings •  POI iPhone app, iPhone Safari browser, Blackberry app, JAVA app, alm. browser
  • 11. Location Based Services Zipcar Combines Mobile Internet + GPS
  • 12. Augmented Reality New York Subway http://www.youtube.com/watch?v=ps49T0iJwVg
  • 13. Why brands should launch branded mobile apps? •  "Never dismiss branded utility. It's a lot easier to be repeatedly useful than repeatedly funny.” Rory Sutherland, Executive Creative Director at OgilvyOne •  You can’t just have a big brand and create an app You need to develop a cross platform promotion (SMS, Web, App Store, AdNetwork buy, social media) for your strategy to be successful
  • 14. Why brands should launch branded mobile apps? •  Hype (Coca Cola, Nike, Mercedes, Kraftfood and Pizza Hut are doing it) •  Entertainment (iPint, Barclays Waterslide, Volkswagen Polo Callenge, Malibu Bowling) •  Tap into new revenue streams (North Face Snow Report, Yellow Pages, Timeout by Smirnoff ect.)
  • 15. How to choose mobile platforms (iPhone, Android, Blackberry, Java, Widgets, etc)? •  What is your objective? PR or Mass market reach? •  Who is your target audience? Markets? Niche segments? •  Where will you get the most attention for the least money? Many operators and handset manufacturers offer very attractive distribution deals. •  How much are you willing to spend? •  How important are mobile for you ?
  • 16. Apps Pros Cons Faster Greater availability with mobile browser (One app per device) Better functionality Less spending costs Better Security The speed of the internet grows rappidly Top-of-mind Better visual opportunities… for now Not depended of network cover
  • 17. Mobile phones i Scandinavia Smartphones are not mainstream …….. Yet !
  • 18. Mobile Users > Desktop Internet Useres Within 5 Years Internet users (mm Source: Morgan Stanley
  • 19. JP / Politiken ...er den mobile trafik steget fra 5 til 15 mio månedlige sidevisnnger sidste år Berlingske ...vokset med 1000% det seneste år TV2 ...i år 15-doblet trafikken på sine mobile apps
  • 20. Internet per phone type in Scandinavia
  • 21. Case: AutoTrader (CA) Alm. browser: •  Adjusts to all mobile browsers •  The Client has in short time created over 2000 sites based on 3 templates in AdsiteBuilder Alm. browser
  • 22. Coupons in Scandinavia Source: MoCo News
  • 23. Coupons in Scandinavia Stats: • Total coupons sent: 4531 • Total coupons opend on phone: 2051 • Total coupons redeemed for a Sprite: 1279 • Total times the coupon was viewed: 8499 • Redeem Rate: 28% Coca Cola is claiming that this campaign got one of the highest response rates in the history of mobile coupons
  • 24. Next step…. •  Analyze your market •  Define your needs •  Make your mobile strategy •  Have a plan – and stick to it !! •  Find your right mobile partner.
  • 25. Q&A
  • 26. The Puma Phone http://www.youtube.com/watch?v=mOqr-uyGjeI
  • 27. Tak for i dag !