Social media marketing assessment presentation

132
-1

Published on

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
132
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media marketing assessment presentation

  1. 1. Social Media Marketing for [your company] Nicholas Moe Social Media Marketing Consultant Twitter.com/nico_moe Marketsharing.blogspot.com
  2. 2. Agenda1. Social Media Marketing – What is it?2. Octopus Model of Soc. Media Marketing vs. SEO3. The “dangers” of Social Media Marketing and the Octopus Model4. Current [your company] assessment5. Interactive review of [company] Social Media interaction6. Recommendations and TO-DO
  3. 3. Social Media MarketingOctopus Model − Product Relevancy – Which markets apply to me? − Head and Mouth – Established for lead engagement, nurturing, closure, follow up? − Tentacle Generation  Engaging  Active  Interactive
  4. 4. SEO vs Octopus SEO Octopus Model for Soc. Media– Content strategy − Tentacles content– Time vs ROI − Blurbs/reposts = relevancy  Is organic search − Conversation relevant to product? • Engage consumer– Other SEO strategies base
  5. 5. Octopus Model - Dangers Unknown Tentacles - 3rd party Foul Tentacles - “attack” posts/conversations Damaging Tentacles - Dead ends, inactive, outdated, “boring” Over-extension of time, resources − Not every company needs to be on EVERY Social Media
  6. 6. [your company name here] Current Social Media KEY − Blog Active Participation − Google+ [Bi-]weekly Participation − Twitter Automatic Updates? − Facebook − Linked-In − 3rd Party (Ads, forums, etc.)
  7. 7. Lets take a look at how we arecurrently utilizing Social Media
  8. 8. [your company]: TO-DO Final assessment: a little bit of Social, SEO EXAMPLE Add social network links to blog Clean up/close up/streamline 3rd party “time consumers” (forums, sidebar ads) Need to re-focus for few keywords [recorded via marketing automation program] − Generate content via blog, increase exposure (Soc. Media) Automation – Utilize (via “campaigns”) to engage tentacles – increase reach, decrease time invested. Direct to landing Pages, NOT homepage 100%
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×