Social Media Marketing for [your company] Nicholas Moe Social Media Marketing Consultant Twitter.com/nico_moe Marketsharing.blogspot.com
Agenda1. Social Media Marketing – What is it?2. Octopus Model of Soc. Media Marketing vs. SEO3. The “dangers” of Social Media Marketing and the Octopus Model4. Current [your company] assessment5. Interactive review of [company] Social Media interaction6. Recommendations and TO-DO
Social Media MarketingOctopus Model − Product Relevancy – Which markets apply to me? − Head and Mouth – Established for lead engagement, nurturing, closure, follow up? − Tentacle Generation Engaging Active Interactive
SEO vs Octopus SEO Octopus Model for Soc. Media– Content strategy − Tentacles content– Time vs ROI − Blurbs/reposts = relevancy Is organic search − Conversation relevant to product? • Engage consumer– Other SEO strategies base
Octopus Model - Dangers Unknown Tentacles - 3rd party Foul Tentacles - “attack” posts/conversations Damaging Tentacles - Dead ends, inactive, outdated, “boring” Over-extension of time, resources − Not every company needs to be on EVERY Social Media
[your company name here] Current Social Media KEY − Blog Active Participation − Google+ [Bi-]weekly Participation − Twitter Automatic Updates? − Facebook − Linked-In − 3rd Party (Ads, forums, etc.)
Lets take a look at how we arecurrently utilizing Social Media
[your company]: TO-DO Final assessment: a little bit of Social, SEO EXAMPLE Add social network links to blog Clean up/close up/streamline 3rd party “time consumers” (forums, sidebar ads) Need to re-focus for few keywords [recorded via marketing automation program] − Generate content via blog, increase exposure (Soc. Media) Automation – Utilize (via “campaigns”) to engage tentacles – increase reach, decrease time invested. Direct to landing Pages, NOT homepage 100%
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