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Slideshow transcript
Slide 1:Looking across the Metaverse Virtual world registered accounts Nic Mitham Virtual Worlds Expo, NYC, 2008
Slide 2: Measuring populations Various ways of measuring the take-up of virtual worlds Total registered accounts Total unique accounts Active users Premium accounts Concurrency
Slide 3:Virtual world registered accounts: Up to 10 years old
Slide 4: Growth areas: Up to 10 Continued engagement from real world companies, particularly toy brands Creating ‘Space to Play’ Focus on early ‘relationship building’ Having a virtual place may become are necessity for kids brands
Slide 5:Virtual world registered accounts: 10 - 20 year olds
Slide 6: Growth areas: 10-20 year olds Fashion and clothing Avatar customisation set for massive growth Live music and events - future revenue strea
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