VW Expo 2008

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rraderman favorited this 2 years ago
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Roo Reynolds, Social Media exec at BBC, favorited this 2 years ago
Tags kids virtualworlds
Aleks Krotoski, Journalist, PhD student at The Guardian, University of Surrey, favorited this 2 years ago
Tags markets demographics community research online virtualworld
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Loïc Haÿ, Chargé de mission at ARTESI Ile-de-France, favorited this 2 years ago
Tags mondes virtuels metavers

Looking across the Metaverse Virtual world registered accounts Nic Mitham Virtual Worlds Expo, NYC, 2008
Measuring populations Various ways of measuring the take-up of virtual worlds Total registered accounts Total unique accounts Active users Premium accounts Concurrency
Virtual world registered accounts: Up to 10 years old
Growth areas: Up to 10 Continued engagement from real world companies, particularly toy brands Creating ‘Space to Play’ Focus on early ‘relationship building’ Having a virtual place may become are necessity for kids brands
Virtual world registered accounts: 10 - 20 year olds