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VW Expo 2008

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A KZero Worldswide presentation delivered at Virtual Worlds Expo - NYC 2008

A KZero Worldswide presentation delivered at Virtual Worlds Expo - NYC 2008

Published in: Business, Technology

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  • 1. Looking across the Metaverse Virtual world registered accounts Nic Mitham Virtual Worlds Expo, NYC, 2008
  • 2. Measuring populations Various ways of measuring the take-up of virtual worlds Total registered accounts Total unique accounts Active users Premium accounts Concurrency
  • 3. Virtual world registered accounts: Up to 10 years old
  • 4. Growth areas: Up to 10 Continued engagement from real world companies, particularly toy brands Creating ‘Space to Play’ Focus on early ‘relationship building’ Having a virtual place may become are necessity for kids brands
  • 5. Virtual world registered accounts: 10 - 20 year olds