Exposé Cloisons
7532 views
Web 2.0 Expo Berlin: Open Platforms an...
18699 views
Tagging That Works - O'Reilly Web 2.0 ...
16437 views
Web2 Expo Berlin
1324 views
Casual Privacy (Ignite Web2.0 Expo)
4680 views
Bocetos de uniformes Expo 2008
2960 views
Scalable Web Architectures: Common Pat...
39170 views
Zeus Jones at Web 2.0 Expo
6954 views
on Slideshare: 916
from embeds: 320* * Views from embeds since 21 Aug, 07
Most viewed embeds (Top 5):
Slideshow transcript
Slide 1: Looking across the Metaverse Virtual world registered accounts Nic Mitham Virtual Worlds Expo, NYC, 2008
Slide 2: Measuring populations Various ways of measuring the take-up of virtual worlds Total registered accounts Total unique accounts Active users Premium accounts Concurrency
Slide 3: Virtual world registered accounts: Up to 10 years old
Slide 4: Growth areas: Up to 10 Continued engagement from real world companies, particularly toy brands Creating ‘Space to Play’ Focus on early ‘relationship building’ Having a virtual place may become are necessity for kids brands
Slide 5: Virtual world registered accounts: 10 - 20 year olds
Slide 6: Growth areas: 10-20 year olds Fashion and clothing Avatar customisation set for massive growth Live music and events - future revenue stream (attendance) Educational aspect is set for growth
Slide 7: Virtual world registered accounts: 20 - 30 year olds
Slide 8: Growth areas: 20-30 year olds Augmented reality/mirror worlds Convergence of media product and virtual worlds More ‘Vertical Worlds’ Business and pleasure usage
Slide 9: Virtual world registered accounts: 30 year olds+
Slide 10: Growth areas: 30 years+ Lowest current segment for competition Growth area for older dems (including Silver Surfers) Mirror worlds / exploration Bringing existing social networks closer
Add a comment on Slide 1
If you have a SlideShare account, login to comment; else you can comment as a guest- Favorites & Groups
Showing 1-50 of 10 (more)