VW age profiles 2011

Age ProfilesFor Virtual World User Bases

About KZeroConsulting, Analytics, Insight

KZero services Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing

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Moshi Monsters: 50m registered users16%14%12%10%8%6%4%2%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Moshi Monsters: 50m registered users100% 90% 80% 70% 2010 2011 60% 50% 40% 30% 20% 10% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Moshi Monsters: Top 8 Countries35% 32% 31% 30%30% 28% 2010 201125%20%15% 14% 11%10% 6% 5%5% 3% 4% 3% 3% 2% 2% 1% 1%0% UK US Australia New Zealand Canada Phillipines Ireland Singapore

Bin Weevils: 6m registered users25%20%15%10%5%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Bin Weevils: 6m registered users100%80%60%40%20% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Poptropica, Chimpoo and Stardoll20% Chimpoo Poptropica Stardoll16%12%8%4%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Moshi Monsters vs Bin Weevils25% Bin Weevils Moshi Monsters20%15%10%5%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Chimpoo: 4m registered users20%16%12%8%4%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Chimpoo: registered users100%80%60%40%20% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Stardoll: 116m registered users10%8%6%4%2%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

Poptropica: registered users16%14%12%10% 2010 20118%6%4%2% 6 7 8 9 10 11 12 13 14 Age

Habbo: 220m registered users30%24%18%12%6% 0%12 and under 13 14 15 16 17 and ove Age

SmallWorlds: 6m registered users30%24%18%12%6%0% 13 14 15 16 17 Age

Stardoll, Habbo, SmallWorlds20% Stardoll SmallWorlds Habbo16%12%8%4%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

All Worlds25% Bin Weevils Chimpoo Poptropica Stardoll Moshi Monsters Habbo SmallWorlds20%15%10%5%0%5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age

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VW age profiles 2011

by KZero Worldswide on Aug 18, 2011

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